Maria Hammond
Consultant & PMO
Experience
Apr 2022 - Nov 2022
8 months Belgium
Consultant & PMO
Galapagos NV
- Project planning Global Marketing / Customer Insights & Engagement departments
- Extended responsibilities from 2021 assignment: Global Marketing and Project planning department
- Project management: end-to-end project management for projects s.a.
- Agency front desk set-up (IT implementation)
- Global tactical marketing plans for 2023 in EU7
- Project consulting and PMO set-up – roll-out of 2021 project management framework across all commercial departments within the EU7 product launch (incl. key priority projects, reporting etc.)
Nov 2021 - May 2022
7 months Germany
Consultant & Trainer
Mast-Jägermeister SE
- E-Comm-meister & data class – Mast-Jägermeister SE
- Developing and cascading Jägermeister’s global e-commerce & e-retail strategy for global CEOs and department heads in 10+ different workshops
- Elaborating global objectives and KPIs and developing local E-comm and activation plans for Jägermeisters key markets (DE, US, CN, UK, FR, CZ)
Mar 2021 - Feb 2022
1 year Belgium
Consultant & PMO
Galapagos NV
- Global Customer Insights & Engagement department
- Project management: end-to-end project management for projects s.a.
- Digital content management factory
- Customer Engagement Framework
- Project consulting: developed a project management framework for the global CIE department (incl. content, activation, omnichannel marketing + automation, CRM, insights & analytics) within the EU7 product launch. Supported the department heads and function leads in the set-up of strategic charters, business cases and project plans for their initiatives
- PMO: set-up 2021 /2022 and 2023 program and project charters, implemented governance, cadence and reporting structures to enable transparency of program outcome and progress
Oct 2020 - Jan 2021
4 months Germany
Consultant & Project Manager
CURT Media GmbH
- Digital marketing & sales B2B strategy
- developed a digital marketing & sales plan incl. B2B personas, content, SEO, social selling concept
- implemented cross-selling activities for existing customers (content, newsletter, promotions)
- developed a native advertising product targeting new B2B customer groups
Feb 2018 - Nov 2020
2 years 10 monthsProject Manager & PMO Global Sales
GRIP Eng.
- project management office interfacing owner, operations, engineers and inside sales (roadmap, processes, responsibilities, monitoring etc.)
- implemented a trade marketing concept for main distributors (incl. outsourcing sales process, providing marketing materials, data sheets and instruction videos directly on customers platforms)
Oct 2015 - Jan 2018
2 years 4 months Germany
Project Manager Go To Market
Nestlé Schöller
- set up and executed the go to market strategy incl. 360° omnichannel marketing activation plan for Nestlé Schöllers new route to market and its key customers in food service wholesale
- end-to-end project lead: project plan + roadmap, steerco updates, workshops, budget, monitoring
- trained and coordinated the new sales force team (s.a. messaging, workshops, sales manuals)
- developed omnichannel marketing plan (s.a. webshop promotions, POS, catalogues)
Apr 2015 - Jun 2015
3 months Germany
Junior Project Manager Channel Management Retail
Nestlé Schöller
- developed a reporting tool to identify penetration and distribution gaps inside the German retail market for Schöllers main SKUs
Oct 2014 - Mar 2015
6 months Germany
Project Manager Customer Channel Sales Development Food-Service / Customer & Brand Activation Manager
Nestlé Schöller
- developed a reporting and KPI tool to identify and reduce marketing and customer expenditure costs
- Set up budget monitoring processes for the trade marketing departments and top-level management
- developed trade marketing concepts for food service customers (impulse retail, food & hotel chains)
- implemented brand awareness activities such as POS material, catalogues, and promotions
Jan 2014 - Dec 2015
2 years Germany
Sales Management, Later Key Account Management
Nestlé Schöller
Oct 2013 - Mar 2014
6 months Switzerland
Project Manager e-Commerce
Nestlé Germany & Suisse
- developed optimization roadmap for newly implemented German B2B e-Commerce platform
- transferred know-how and supported platform launch in the Swiss market
Jan 2013 - Dec 2014
1 year Germany
Product Management Small Domestic Appliances
Grundig
Jan 2011 - Dec 2014
2 years Denmark
Brand Management Nescafé Dolce Gusto
Nestlé Nordics
Summary
10 years’ experience in global roles and projects in commercial roles @Nestlé, Galapagos, Jägermeister etc.
- Strategy and implementation: hands-on set-up and delivery of projects, programs and strategies interfacing marketing, sales and IT
- Project management: strong end-to-end project management skills (PMO, PRINCE2, waterfall & agile cross functional governance)
- Project focus: omnichannel, go to market, e-retail & e-commerce, trade & channel development, sales excellence
Languages
English
Advanced
German
Advanced
Danish
Elementary
Dutch
Elementary
Education
Oct 2009 - Jun 2012
Friedrich-Alexander-University
Bachelor of Arts · Socio Economics · Germany
Certifications & licenses
PRINCE 2 agile practitioner
AXELOS
Digital marketing manager (SEO, SEA, social media, email, mobile marketing)
Business academy Ruhr
Inbound Marketing
Hubspot
PRINCE 2
AXELOS
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