Recommended expert
Maria Hammond
Consultant & PMO
Experience
Apr 2022 - Nov 2022
8 monthsConsultant & PMO
Galapagos NV
- Extended responsibilities from 2021 assignment: global marketing and project planning department
- Project management: end-to-end project management for projects such as:
- Agency front desk set-up (IT implementation)
- Global tactical marketing plans for 2023 in EU7
- Project consulting and PMO set-up: roll-out of 2021 project management framework across all commercial departments within the EU7 product launch (including key priority projects, reporting etc.)
Nov 2021 - May 2022
7 monthsConsultant & Trainer
Mast-Jägermeister SE
- Developed and cascaded Jägermeister’s global e-commerce and e-retail strategy for global CEOs and department heads in 10+ workshops
- Elaborated global objectives and KPIs and developed local e-comm and activation plans for Jägermeister’s key markets (DE, US, CN, UK, FR, CZ)
Mar 2021 - Feb 2022
1 yearConsultant & PMO
Galapagos NV
- Project management: end-to-end project management for projects such as:
- Digital content management factory
- Customer Engagement Framework
- Project consulting: developed a project management framework for the global CIE department (including content, activation, omnichannel marketing and automation, CRM, insights and analytics) within the EU7 product launch; supported department heads and function leads in the set-up of strategic charters, business cases and project plans
- PMO: set up 2021/2022 and 2023 program and project charters; implemented governance, cadence, and reporting structures to enable transparency of program outcome and progress
Oct 2020 - Jan 2021
4 monthsConsultant & Project Manager
CURT Media GmbH
- Developed a digital marketing and sales plan including B2B personas, content, SEO, and social selling concept
- Implemented cross-selling activities for existing customers (content, newsletter, promotions)
- Developed a native advertising product targeting new B2B customer groups
Feb 2018 - Nov 2020
2 years 10 monthsProject Manager & PMO Global Sales
GRIP Eng.
- Managed the project management office interfacing owner, operations, engineers, and inside sales (roadmap, processes, responsibilities, monitoring)
- Implemented a trade marketing concept for main distributors, including outsourcing sales process and providing marketing materials, data sheets, and instruction videos directly on customers’ platforms
Oct 2015 - Jan 2018
2 years 4 monthsProject Manager Go to Market
Nestlé Schöller
- Set up and executed the go to market strategy including a 360° omnichannel marketing activation plan for Nestlé Schöller’s new route to market and key customers in food service wholesale
- Led end-to-end project: project plan and roadmap, steering committee updates, workshops, budget, and monitoring
- Trained and coordinated the new sales force team (messaging, workshops, sales manuals)
- Developed an omnichannel marketing plan including webshop promotions, POS, and catalogues
Apr 2015 - Jun 2015
3 monthsJunior Project Manager Channel Management Retail
Nestlé Schöller
- Developed a reporting tool to identify penetration and distribution gaps in the German retail market for Schöller’s main SKUs
Oct 2014 - Mar 2015
6 monthsCustomer & Brand Activation Manager
Nestlé Schöller
- Developed trade marketing concepts for food service customers (impulse retail, food and hotel chains)
- Implemented brand awareness activities such as POS material, catalogues, and promotions
Oct 2014 - Mar 2015
6 monthsProject Manager Customer Channel Sales Development Food-Service
Nestlé Schöller
- Developed a reporting and KPI tool to identify and reduce marketing and customer expenditure costs
- Set up budget monitoring processes for the trade marketing departments and top-level management
Jan 2014 - Dec 2015
2 yearsSales Management, later Key Account Management
Nestlé Schöller
Oct 2013 - Mar 2014
6 monthsSwitzerland
Project Manager E-Commerce
Nestlé Germany & Switzerland
- Developed an optimization roadmap for the newly implemented German B2B e-commerce platform
- Transferred know-how and supported platform launch in the Swiss market
Jan 2013 - Dec 2013
1 yearProduct Management Small Domestic Appliances
GRUNDIG
Jan 2012 - Dec 2013
2 yearsBrand Management NESCAFÈ Dolce Gusto Intern
Nestlé Nordics
Summary
10 years’ experience in global roles and projects in commercial roles @Nestlé, Galapagos, Jägermeister etc.
- Strategy and implementation: hands-on set-up and delivery of projects, programs and strategies interfacing marketing, sales and IT
- Project management: strong end-to-end project management skills (PMO, PRINCE2, waterfall & agile cross functional governance)
- Project focus: omnichannel, go to market, e-retail & e-commerce, trade & channel development, sales excellence
Skills
- Admin/ Communication: Ms Ppt, Excel, Word, Outlook, Teams, Zoom, Miro, Custellence
- Project Management: Jira, Confluence, Ignite, Ms Projects
- Analytics: Excel, Power Bi, Google Analytics, Spss, Stata, Gfk Panel Data, Nielsen-nitro
- Crm: Sap, Salesforce, Hubspot, Veeva
- Marketing: Mailchimp, Facebook/instagram Ad Manager, Google Ad Manager, Aem
Languages
German
AdvancedEnglish
AdvancedDanish
ElementaryDutch
ElementaryEducation
Friedrich-Alexander-University
Bachelor of Arts · Socio Economics · Erlangen, Germany
Certifications & licenses
Prince 2 Agile Practitioner
AXELOS
Digital Marketing Manager
Business Academy Ruhr
Inbound Marketing
Hubspot
Prince 2
AXELOS
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