Maria Hammond
Consultant & PMO
Experience
Consultant & PMO
Galapagos NV
- Extended responsibilities from 2021 assignment: global marketing and project planning department
- Project management: end-to-end project management for projects such as:
- Agency front desk set-up (IT implementation)
- Global tactical marketing plans for 2023 in EU7
- Project consulting and PMO set-up: roll-out of 2021 project management framework across all commercial departments within the EU7 product launch (including key priority projects, reporting etc.)
Consultant & Trainer
Mast-Jägermeister SE
- Developed and cascaded Jägermeister’s global e-commerce and e-retail strategy for global CEOs and department heads in 10+ workshops
- Elaborated global objectives and KPIs and developed local e-comm and activation plans for Jägermeister’s key markets (DE, US, CN, UK, FR, CZ)
Consultant & PMO
Galapagos NV
- Project management: end-to-end project management for projects such as:
- Digital content management factory
- Customer Engagement Framework
- Project consulting: developed a project management framework for the global CIE department (including content, activation, omnichannel marketing and automation, CRM, insights and analytics) within the EU7 product launch; supported department heads and function leads in the set-up of strategic charters, business cases and project plans
- PMO: set up 2021/2022 and 2023 program and project charters; implemented governance, cadence, and reporting structures to enable transparency of program outcome and progress
Consultant & Project Manager
CURT Media GmbH
- Developed a digital marketing and sales plan including B2B personas, content, SEO, and social selling concept
- Implemented cross-selling activities for existing customers (content, newsletter, promotions)
- Developed a native advertising product targeting new B2B customer groups
Project Manager & PMO Global Sales
GRIP Eng.
- Managed the project management office interfacing owner, operations, engineers, and inside sales (roadmap, processes, responsibilities, monitoring)
- Implemented a trade marketing concept for main distributors, including outsourcing sales process and providing marketing materials, data sheets, and instruction videos directly on customers’ platforms
Project Manager Go to Market
Nestlé Schöller
- Set up and executed the go to market strategy including a 360° omnichannel marketing activation plan for Nestlé Schöller’s new route to market and key customers in food service wholesale
- Led end-to-end project: project plan and roadmap, steering committee updates, workshops, budget, and monitoring
- Trained and coordinated the new sales force team (messaging, workshops, sales manuals)
- Developed an omnichannel marketing plan including webshop promotions, POS, and catalogues
Junior Project Manager Channel Management Retail
Nestlé Schöller
- Developed a reporting tool to identify penetration and distribution gaps in the German retail market for Schöller’s main SKUs
Customer & Brand Activation Manager
Nestlé Schöller
- Developed trade marketing concepts for food service customers (impulse retail, food and hotel chains)
- Implemented brand awareness activities such as POS material, catalogues, and promotions
Project Manager Customer Channel Sales Development Food-Service
Nestlé Schöller
- Developed a reporting and KPI tool to identify and reduce marketing and customer expenditure costs
- Set up budget monitoring processes for the trade marketing departments and top-level management
Sales Management, later Key Account Management
Nestlé Schöller
Project Manager E-Commerce
Nestlé Germany & Switzerland
- Developed an optimization roadmap for the newly implemented German B2B e-commerce platform
- Transferred know-how and supported platform launch in the Swiss market
Product Management Small Domestic Appliances
GRUNDIG
Brand Management NESCAFÈ Dolce Gusto Intern
Nestlé Nordics
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Food and Beverage (6.5 years), Manufacturing (3.5 years), Biotechnology (1.5 years), Advertising (0.5 years), and Media and Entertainment (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (9.5 years), Project Management (8 years), Sales (7 years), Product Development (1 year), Information Technology (0.5 years), and Strategy (0.5 years).
Summary
10 years’ experience in global roles and projects in commercial roles @Nestlé, Galapagos, Jägermeister etc.
- Strategy and implementation: hands-on set-up and delivery of projects, programs and strategies interfacing marketing, sales and IT
- Project management: strong end-to-end project management skills (PMO, PRINCE2, waterfall & agile cross functional governance)
- Project focus: omnichannel, go to market, e-retail & e-commerce, trade & channel development, sales excellence
Skills
- Admin/ Communication: Ms Ppt, Excel, Word, Outlook, Teams, Zoom, Miro, Custellence
- Project Management: Jira, Confluence, Ignite, Ms Projects
- Analytics: Excel, Power Bi, Google Analytics, Spss, Stata, Gfk Panel Data, Nielsen-nitro
- Crm: Sap, Salesforce, Hubspot, Veeva
- Marketing: Mailchimp, Facebook/instagram Ad Manager, Google Ad Manager, Aem
Languages
Education
Friedrich-Alexander-University
Bachelor of Arts · Socio Economics · Erlangen, Germany
Certifications & licenses
Prince 2 Agile Practitioner
AXELOS
Digital Marketing Manager
Business Academy Ruhr
Inbound Marketing
Hubspot
Prince 2
AXELOS
Profile
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