Louise I.
Packaging Designer
Experience
Jan 2013 - Dec 2017
5 yearsPackaging Designer
Johnson & Johnson/Glade
- Packaging design development and global alignment
- Creating the visual identity of different fragrances
Jan 2013 - Dec 2017
5 yearsPartner of Creation, Execution and Alignment Team
Limppano, Zona Sul Supermarkets and Daut Group
- Partner of creation, execution and alignment team of many packagings
Jan 2013 - Dec 2017
5 yearsChile
Partner of Creation and Execution Team
Prezunic Supermarket (CENCOSUD)
- Partner of creation and execution team of the first visual identity of the supermarket’s own brand
- Acting as guardian of the brand's guide, ensuring its correct application in the various SKUs created
Jan 2009 - Present
17 yearsBrazil
Freelancer
Freelancer
- From beginning business to big companies
- Ease of communication and teamwork despite working alone for a long time
- Branding projects, logo, visual identities, packaging and cultural projects
- Following or creating the strategy and the visual guide
- Handling the entire process from first contact with the client to the final art and implementation
- Clients: EMS Group – Nova Química, Camil Group, Pierre Fabre Laboratory – Avene/Darrow
Summary
I activate a brand's potential to drive business. I combine technique, sensitivity, and strategic vision using the power of design, branding, and neuromarketing.
I am a multidisciplinary thinker with creativity, a refined aesthetic sense, attention to detail, commitment, proactivity, and a constant drive for improvement. Despite having worked alone for a long time, I have strong communication and teamwork skills.
Languages
Portuguese
NativeEnglish
AdvancedSpanish
ElementaryEducation
Oct 2024 - Present
Anhembi Morumbi University
Postgraduate Degree · Neuromarketing and Consumer Experience · Brazil
Oct 2022 - Present
Castello Branco University
Branding: Communication and Brand Strategy, MBA · Branding: Communication and Brand Strategy · Rio de Janeiro, Brazil
Oct 2017 - Present
Estacio de Sá University
Technical · Marketing · Rio de Janeiro, Brazil
...and 1 more
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