Ad Tech / Marketing Technology
- Conceptualized, optimized & tested new internal tracking solutions
- Set up advanced tracking & measurement via Google Tag Manager & GA360
- Automated internal Campaign & Tracking setup process
Marketing Tools
- Conceptualized & realized several internal Marketing tools as per demand by first building MVPs and then delegating & scaling them for more robust functionality
- Some experimental skills used to achieve these MVPs were SQL, JavaScript, Power Pivot, Power BI, VBA Macros, Python, etc.
Data Analytics Products
- Spearheaded the introduction & implementation of several external Products for the Marketing team, such as:
- Looker - was the main stakeholder of Looker for Marketing
- Google Analytics 360 - assisted with technical tracking & analysis challenges
- Datorama - onboarded Datorama for a unified Marketing data pipeline
- Productsup - maintained 50+ product feeds for use in Remarketing