Thomas Escher

Digital Strategist | Marketing Consultant | Interim Manager | Start-up Advisor | Exit Entrepreneur

Thomas Escher
Munich, Germany

Erfahrungen

Mai 2021 - Bis heute
3 Jahren 10 Monaten
Aschaffenburg, Germany

Angel Investor

Gaming Academy GmbH

The first eSports academy where big data meets subscription-based video coaching [link]

Juli 2020 - Bis heute
4 Jahren 8 Monaten
Munich, Germany

Interim Manager

ESCHER Consulting

Digital- and Marketing-Strategy, Business Model Innovation, Digital Product Development, Digital Product Ownership and Interim Management (CDO, CMO, Head of Marketing) for Medium- and Large-Scale-Enterprises, Incubators and Start-Ups of various industries, such as: E-Commerce, SaaS, FinTech, Healthcare, Insurance

März 2020 - Bis heute
5 Jahren
New York, United States

Senior Advisor Marketing & Strategy

sproos!

The first home improvement brand for renters [link]

Jan. 2020 - Bis heute
5 Jahren 2 Monaten
Schwäbisch Gmünd, Germany

University Lecturer

Hochschule für Gestaltung Schwäbisch Gmünd

Customer-Centric Innovation: How to create products people want by using the magic power of Co-Creation.

Jan. 2018 - Juni 2020
2 Jahren 6 Monaten
Germany

Head Of Strategy

bsa Marketing GmbH

Business Model Development and Co-Creation as well as Digital- and Marketing-Strategy for Medium- and Large-Scale-Enterprises, Incubators and Start-Ups of various industries, such as: Fashion, E-Commerce, FinTech, Software, Mechanical Engineering, Automotive

Jan. 2015 - Dez. 2021
6 Jahren
Germany

Chief Marketing Officer (CMO) | Co-Founder | Exit-Entrepreneur

whytes.co

Founding Partner of Munich-based mono product brand [link] aiming to make the world of men's fashion slower and more sustainable. Exit to [link] a dutch based eCommerce brand for men's essentials. (12/2021)

Jan. 2014 - Dez. 2017
4 Jahren
Germany

Digital Strategy Director

bsa Marketing GmbH

Digital Marketing Strategy, Co-Creation and Product Development for B2B- and B2C-Clients of various industries, such as: Insurance, Media and Publishing, Energy, Consulting

Jan. 2014 - Jan. 2017
3 Jahren 1 Monate
Germany

Editor In Chief

Digtator – Marketing Magazine

The independent digital marketing magazine reported on cutting edge projects from around the globe. Interviewees Excerpt: Stacy-Marie Ishmael (BuzzFeed), Matt Boggie (New York Times Labs), Max Wittrock (MyMuesli) and others.

Jan. 2011 - Juni 2013
1 Jahr 6 Monaten

Information Architect

R/GA

Conceptual Design, Information Architecture and UXD (Freelance Work)

Dez. 2010 - Jan. 2014
3 Jahren 2 Monaten

Digital Marketing Consultant

MINDMATIC INC.

Marketing Consulting, Digital Marketing Strategy, Conceptual Design and Advertising for NYC-based clients such as: Mercedes Benz, Villeroy & Boch, Grohe, amongst others. (Self-Employed / Freelance Work)

Dez. 2010 - Dez. 2014
3 Jahren 1 Monate

Contributing Writer: Spiegel / Zeit / GQ / The Brander

Spiegel Online

Reporting on New York City’s bustling Marketing-, Lifestyle and Tech-Scene. More pieces are linked to in the "Publications" section.

Aug. 2009 - Dez. 2010
1 Jahr 5 Monaten

Interactive Producer

Likeable

Social Media Consulting, Word of Mouth Marketing, Composing Social Brand Experiences and Social Media Campaigns. Fun Fact: At the time, Likeable was the first "Social Media Only"-Agency in New York City.

Jan. 2007 - Juli 2009
2 Jahren 7 Monaten
Germany

Talk Show Host (Side Project)

Tischthema.tv

Video Interview Series with German Media Managers, CEOs and Journalists

Aug. 2006 - Juni 2009
2 Jahren 11 Monaten
Germany

Concept Creative / Conceptual Designer

C3

Conceptual Design, Information Architecture, UXD and Implementation of Digital Publishing Projects for Clients such as Audi, Microsoft, Fujitsu Siemens, Roland Berger, amongst others. (Full Disclosure: Employed by the predecessor company, known as Burda Creative Group / Burda Yukom Publishing)

Sept. 2004 - Juli 2006
1 Jahr 11 Monaten
Offenburg, Germany

Executive Assistant To Chief Executive Officer

Hubert Burda Media

Business Development, Direct Marketing, Online Marketing, Public Relations, Event Organisation, Internal Communications

Zusammenfassung

Marketing isn't Advertising. Marketing is the honest attempt of solving a relevant problem. With this honed perspective, I've been helping medium- and large-scale-enterprises to create business value by developing new digital products and business models as well as finding and unlocking additional markets and target audiences. To me, marketing is a way of thinking, not a discipline. Top skills: Digital Strategy, Marketing Strategy, Marketing Publications: - The Brander: Creators of Brands (Feature) - Entrepreneurs are Curators (Speech) - Playboy: Das perfekte weiße T-Shirt aus Buchenholz (Founder-Interview) - Ad Men are Dead Men (Opinion Piece) - Innovationstreiber Marketing (Opinion Piece)

Sprachen

Deutsch
Muttersprache
Englisch
Verhandlungssicher

Ausbildung

Okt. 2011 - Juni 2013

General Assembly

Marketing

Okt. 2001 - Juni 2004

Berufsakademie Ravensburg

Bacherlor of Business Administration, Communication and Media Studies · Ravensburg, Germany