The first eSports academy where big data meets subscription-based video coaching [link]
Digital- and Marketing-Strategy, Business Model Innovation, Digital Product Development, Digital Product Ownership and Interim Management (CDO, CMO, Head of Marketing) for Medium- and Large-Scale-Enterprises, Incubators and Start-Ups of various industries, such as: E-Commerce, SaaS, FinTech, Healthcare, Insurance
The first home improvement brand for renters [link]
Customer-Centric Innovation: How to create products people want by using the magic power of Co-Creation.
Business Model Development and Co-Creation as well as Digital- and Marketing-Strategy for Medium- and Large-Scale-Enterprises, Incubators and Start-Ups of various industries, such as: Fashion, E-Commerce, FinTech, Software, Mechanical Engineering, Automotive
Founding Partner of Munich-based mono product brand [link] aiming to make the world of men's fashion slower and more sustainable. Exit to [link] a dutch based eCommerce brand for men's essentials. (12/2021)
Digital Marketing Strategy, Co-Creation and Product Development for B2B- and B2C-Clients of various industries, such as: Insurance, Media and Publishing, Energy, Consulting
The independent digital marketing magazine reported on cutting edge projects from around the globe. Interviewees Excerpt: Stacy-Marie Ishmael (BuzzFeed), Matt Boggie (New York Times Labs), Max Wittrock (MyMuesli) and others.
Conceptual Design, Information Architecture and UXD (Freelance Work)
Marketing Consulting, Digital Marketing Strategy, Conceptual Design and Advertising for NYC-based clients such as: Mercedes Benz, Villeroy & Boch, Grohe, amongst others. (Self-Employed / Freelance Work)
Reporting on New York City’s bustling Marketing-, Lifestyle and Tech-Scene. More pieces are linked to in the "Publications" section.
Social Media Consulting, Word of Mouth Marketing, Composing Social Brand Experiences and Social Media Campaigns. Fun Fact: At the time, Likeable was the first "Social Media Only"-Agency in New York City.
Video Interview Series with German Media Managers, CEOs and Journalists
Conceptual Design, Information Architecture, UXD and Implementation of Digital Publishing Projects for Clients such as Audi, Microsoft, Fujitsu Siemens, Roland Berger, amongst others. (Full Disclosure: Employed by the predecessor company, known as Burda Creative Group / Burda Yukom Publishing)
Business Development, Direct Marketing, Online Marketing, Public Relations, Event Organisation, Internal Communications