Matthias Maschik

Co-Founder • Fractional CMO

Wien, Österreich

Erfahrungen

Nov. 2023 - Bis heute
1 Jahr 8 Monaten

Co-Founder • Fractional CMO

alwritely

  • alwritely is the flexible writing service that costs half the price of hiring. Clients get premium digital copywriting by experts for their website, blog, emails, socials, ads, etc.
  • Applied skills in the role as Founder and Fractional Chief Marketing Officer:
  • business strategy
  • marketing strategy
  • brand strategy
  • B2B marketing
  • business development
  • branding & identity
  • integrated marketing
  • international marketing
  • digital marketing
  • online marketing
  • offline marketing
  • performance marketing
  • growth marketing
  • advertising
  • brand marketing
  • content marketing
  • social media marketing
  • SEO
  • CRM
  • direct marketing
  • email marketing
  • inbound marketing
  • outbound marketing
  • cold outreach
  • demand generation
  • lead generation
  • web design
  • UI/UX design
  • web development
  • meta ads
  • tiktok ads
  • google ads
  • social media ads
  • landing page design
  • CRO
Jan. 2022 - Bis heute
2 Jahren 6 Monaten

Founder • Freelance Head of Marketing

NO/FUZZ Marketing

  • I help European brands solve their marketing challenges and grow revenue. Services include Interim/Fractional CMO, Marketing Consulting and project-based support.
  • Applied skills in the role as Founder and Brand Consultant:
  • client consulting
  • business consulting
  • marketing consulting
  • strategy consulting
  • brand consulting
  • business strategy
  • marketing strategy
  • brand strategy
  • B2C marketing
  • B2B marketing
  • branding & identity
  • integrated marketing
  • international marketing
  • digital marketing
  • online marketing
  • offline marketing
  • performance marketing
  • growth marketing
  • advertising
  • brand marketing
  • content marketing
  • social media marketing
  • influencer marketing
  • partner marketing
  • SEO
  • CRM
  • direct marketing
  • email marketing
  • newsletter marketing
  • media relations
  • public relations
Dez. 2021 - Dez. 2023
2 Jahren 1 Monate
Wien, Österreich

Chief Marketing Officer

ELOOP

  • I was brought on board to build the team, systems and processes required for international expansion. As head of brand, marketing and comms, my primary goals were to build a strong consumer brand & drive revenue, which was achieved by an integrated mix of campaigns, content, performance, partnerships, CRM, PR and events.
  • Impact: Increased revenue by 60%, users by 69%, and ROAS by 230% YoY. Conducted a comprehensive re-brand. Leadership approval rate of 100% (company avg. 71%).
  • Applied skills in the role as Chief Marketing Officer:
  • business strategy
  • marketing strategy
  • brand strategy
  • B2C marketing
  • B2B marketing
  • branding & identity
  • integrated marketing
  • international marketing
  • digital marketing
  • online marketing
  • performance marketing
  • growth marketing
  • user acquisition
  • customer acquisition
  • user retention
  • customer retention
  • lead-generation
  • advertising
  • brand marketing
  • content marketing
  • social media marketing
  • influencer marketing
  • partner marketing
  • SEO
  • SEA
  • CRM
  • direct marketing
  • email marketing
  • newsletter marketing
  • media relations
  • public relations
  • photo production
  • video production
  • creative production
  • asset production
  • budget management
  • resource management
  • campaign management
  • team leadership
  • team management
Jan. 2020 - Nov. 2021
1 Jahr 11 Monaten
Wien, Österreich

Digital Account Director

LOOP

  • I built, led and scaled the 15-person team responsible for Porsche’s global social media and brand content marketing, delivering world-class brand strategy, creative and content. We spearheaded the brand’s transition from a car manufacturer to a contemporary luxury brand. Clients: Porsche HQ and local markets: DE, CEE, UK.
  • Impact: Grew annual client budget by 280%, developed account to the agency’s largest, and scaled core team from 3 to 15. Grew @porsche’s social following by 30% to 42m.
  • Applied skills in the role as Digital Account Director:
  • marketing strategy
  • brand strategy
  • B2C marketing
  • international marketing
  • digital marketing
  • online marketing
  • advertising
  • brand marketing
  • content marketing
  • social media marketing
  • influencer marketing
  • project management
  • client service direction
  • account direction
  • account management
  • client services
  • photo production
  • video production
  • creative production
  • asset production
  • budget management
  • time management
  • resource management
  • campaign management
  • sales
  • business development
  • P/L responsibility
Juli 2017 - Dez. 2020
2 Jahren 6 Monaten
Wien, Österreich

Senior Digital Project & Account Manager

seso media group

  • I consulted market-leading brands on their 360° digital marketing strategy and execution. In doing so, I led a small client service team and managed a cross-functional unit that created and managed digital-first campaigns, and developed custom software products for clients. Clients: A1 Group, Österreichische Lotterien, Volkswagen and others.
  • Impact: Launched 40+ products and services, and established 7 new brands across Europe. Optimised the creative unit’s processes to 3X output, and reduced delivery time.
  • Applied skills in the role as Senior Digital Project & Account Manager:
  • marketing strategy
  • B2C marketing
  • B2B marketing
  • branding & identity
  • integrated marketing
  • international marketing
  • digital marketing
  • online marketing
  • performance marketing
  • growth marketing
  • advertising
  • brand marketing
  • content marketing
  • social media marketing
  • SEO
  • CRM
  • direct marketing
  • email marketing
  • newsletter marketing
  • project management
  • account management
  • campaign management
  • client services
  • creative production
  • asset production
  • budget management
  • time management
  • resource management
  • product management
  • product ownership
  • team leadership
  • team management
  • stakeholder management
  • sales
  • business development
  • P/L responsibility
Feb. 2015 - Juni 2017
2 Jahren 5 Monaten
Wien, Österreich

Account & Project Manager

Avantgarde

  • Consulting international brands on all things customer engagement, I led complex large-scale projects and crafted unique brand experiences and events, offline and online. Ultimately, my team and I connected brands with consumers to create engagement and loyalty, and drive sales. Clients: Innocent Drinks, Philip Morris International, Tesla.
  • Applied skills in the role as Project & Account Manager:
  • marketing strategy
  • brand experiences
  • B2C marketing
  • B2B marketing
  • live marketing
  • event marketing
  • digital marketing
  • online marketing
  • CRM
  • direct marketing
  • email marketing
  • newsletter marketing
  • account management
  • project management
  • budget management
  • time management
  • resource management
  • event management
  • team management
  • stakeholder management

Zusammenfassung

Entrepreneurial-minded marketing leader with 9+ years of experience driving results in marketing, advertising, and communications

“Incredibly sharp, intelligent, strategic and highly efficient” — Vix Chandra, Global Creative Lead, On

Sprachen

Deutsch
Muttersprache
Englisch
Verhandlungssicher
Italienisch
Verhandlungssicher

Ausbildung

Okt. 2012 - Juni 2015

University of Applied Sciences St. Poelten

Bachelor’s degree in Media and Communications, Consulting: economics, marketing, advertising & communications · Media and Communications · Saint Pölten, Österreich

Zertifikate & Bescheinigungen

12-Month Certificate Program In Business Management & Leadership

Austrian School Of Applied Studies