Matthias Maschik
Co-Founder • Fractional CMO
Erfahrungen
Nov. 2023 - Bis heute
1 Jahr 8 MonatenCo-Founder • Fractional CMO
alwritely
- alwritely is the flexible writing service that costs half the price of hiring. Clients get premium digital copywriting by experts for their website, blog, emails, socials, ads, etc.
- Applied skills in the role as Founder and Fractional Chief Marketing Officer:
- business strategy
- marketing strategy
- brand strategy
- B2B marketing
- business development
- branding & identity
- integrated marketing
- international marketing
- digital marketing
- online marketing
- offline marketing
- performance marketing
- growth marketing
- advertising
- brand marketing
- content marketing
- social media marketing
- SEO
- CRM
- direct marketing
- email marketing
- inbound marketing
- outbound marketing
- cold outreach
- demand generation
- lead generation
- web design
- UI/UX design
- web development
- meta ads
- tiktok ads
- google ads
- social media ads
- landing page design
- CRO
Jan. 2022 - Bis heute
2 Jahren 6 MonatenFounder • Freelance Head of Marketing
NO/FUZZ Marketing
- I help European brands solve their marketing challenges and grow revenue. Services include Interim/Fractional CMO, Marketing Consulting and project-based support.
- Applied skills in the role as Founder and Brand Consultant:
- client consulting
- business consulting
- marketing consulting
- strategy consulting
- brand consulting
- business strategy
- marketing strategy
- brand strategy
- B2C marketing
- B2B marketing
- branding & identity
- integrated marketing
- international marketing
- digital marketing
- online marketing
- offline marketing
- performance marketing
- growth marketing
- advertising
- brand marketing
- content marketing
- social media marketing
- influencer marketing
- partner marketing
- SEO
- CRM
- direct marketing
- email marketing
- newsletter marketing
- media relations
- public relations
Dez. 2021 - Dez. 2023
2 Jahren 1 Monate Wien, Österreich
Chief Marketing Officer
ELOOP
- I was brought on board to build the team, systems and processes required for international expansion. As head of brand, marketing and comms, my primary goals were to build a strong consumer brand & drive revenue, which was achieved by an integrated mix of campaigns, content, performance, partnerships, CRM, PR and events.
- Impact: Increased revenue by 60%, users by 69%, and ROAS by 230% YoY. Conducted a comprehensive re-brand. Leadership approval rate of 100% (company avg. 71%).
- Applied skills in the role as Chief Marketing Officer:
- business strategy
- marketing strategy
- brand strategy
- B2C marketing
- B2B marketing
- branding & identity
- integrated marketing
- international marketing
- digital marketing
- online marketing
- performance marketing
- growth marketing
- user acquisition
- customer acquisition
- user retention
- customer retention
- lead-generation
- advertising
- brand marketing
- content marketing
- social media marketing
- influencer marketing
- partner marketing
- SEO
- SEA
- CRM
- direct marketing
- email marketing
- newsletter marketing
- media relations
- public relations
- photo production
- video production
- creative production
- asset production
- budget management
- resource management
- campaign management
- team leadership
- team management
Jan. 2020 - Nov. 2021
1 Jahr 11 Monaten Wien, Österreich
Digital Account Director
LOOP
- I built, led and scaled the 15-person team responsible for Porsche’s global social media and brand content marketing, delivering world-class brand strategy, creative and content. We spearheaded the brand’s transition from a car manufacturer to a contemporary luxury brand. Clients: Porsche HQ and local markets: DE, CEE, UK.
- Impact: Grew annual client budget by 280%, developed account to the agency’s largest, and scaled core team from 3 to 15. Grew @porsche’s social following by 30% to 42m.
- Applied skills in the role as Digital Account Director:
- marketing strategy
- brand strategy
- B2C marketing
- international marketing
- digital marketing
- online marketing
- advertising
- brand marketing
- content marketing
- social media marketing
- influencer marketing
- project management
- client service direction
- account direction
- account management
- client services
- photo production
- video production
- creative production
- asset production
- budget management
- time management
- resource management
- campaign management
- sales
- business development
- P/L responsibility
Juli 2017 - Dez. 2020
2 Jahren 6 Monaten Wien, Österreich
Senior Digital Project & Account Manager
seso media group
- I consulted market-leading brands on their 360° digital marketing strategy and execution. In doing so, I led a small client service team and managed a cross-functional unit that created and managed digital-first campaigns, and developed custom software products for clients. Clients: A1 Group, Österreichische Lotterien, Volkswagen and others.
- Impact: Launched 40+ products and services, and established 7 new brands across Europe. Optimised the creative unit’s processes to 3X output, and reduced delivery time.
- Applied skills in the role as Senior Digital Project & Account Manager:
- marketing strategy
- B2C marketing
- B2B marketing
- branding & identity
- integrated marketing
- international marketing
- digital marketing
- online marketing
- performance marketing
- growth marketing
- advertising
- brand marketing
- content marketing
- social media marketing
- SEO
- CRM
- direct marketing
- email marketing
- newsletter marketing
- project management
- account management
- campaign management
- client services
- creative production
- asset production
- budget management
- time management
- resource management
- product management
- product ownership
- team leadership
- team management
- stakeholder management
- sales
- business development
- P/L responsibility
Feb. 2015 - Juni 2017
2 Jahren 5 Monaten Wien, Österreich
Account & Project Manager
Avantgarde
- Consulting international brands on all things customer engagement, I led complex large-scale projects and crafted unique brand experiences and events, offline and online. Ultimately, my team and I connected brands with consumers to create engagement and loyalty, and drive sales. Clients: Innocent Drinks, Philip Morris International, Tesla.
- Applied skills in the role as Project & Account Manager:
- marketing strategy
- brand experiences
- B2C marketing
- B2B marketing
- live marketing
- event marketing
- digital marketing
- online marketing
- CRM
- direct marketing
- email marketing
- newsletter marketing
- account management
- project management
- budget management
- time management
- resource management
- event management
- team management
- stakeholder management
Zusammenfassung
Entrepreneurial-minded marketing leader with 9+ years of experience driving results in marketing, advertising, and communications
“Incredibly sharp, intelligent, strategic and highly efficient” — Vix Chandra, Global Creative Lead, On
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Italienisch
Verhandlungssicher
Ausbildung
Okt. 2012 - Juni 2015
University of Applied Sciences St. Poelten
Bachelor’s degree in Media and Communications, Consulting: economics, marketing, advertising & communications · Media and Communications · Saint Pölten, Österreich
Zertifikate & Bescheinigungen
12-Month Certificate Program In Business Management & Leadership
Austrian School Of Applied Studies
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