Marketing specialist

Oversaw the clinic's marketing strategy and took responsibility for developing all communications and marketing projects. Led and supervised the marketing & communications department, guiding a team of 5 subordinate employees. Demonstrated strong stakeholder engagement, providing regular reporting on marketing activities and outcomes. Successfully managed the marketing budget. Planned strategic campaigns encompassing both online and offline channels, maximizing reach and engagement. Ensured consistent brand identity and image across all corporate and sub-brands.

Accomplishments:

• Exceeded business goals by improving digital KPIs significantly, including a 30% increase of conversions
• Introduced and developed the employee app "Beekeeper" for over 1,100+ active users, enhancing internal communication and collaboration.

Led the project management for the website relaunch. Collaborated on the project for rebranding, overseeing the implementation and introduction of the new corporate identity. Co-supervised social media channels, ensuring consistent brand representation and engaging content. Organised and coordinated company events for up to 600 guests. Conceived and coordinated advertising measures such as brochures and flyers, ensuring high-quality materials aligned with the brand.

Conducted digitisation and database research as part of the "Humboldt Project". Engaged in editorial tasks related to the unpublished "German Diaries" by Samuel Beckett. Performed administrative tasks within the department, including compiling and preparing the annual report.