Senior Digital Growth Consultant

I consult clients project based or as interim CMO in building customer centric growth strategies, effective e-commerce and digital marketing experiences that really connect with customers. I bring a holistic customer and business understanding and work closely with my clients from business case to execution. I focus on helping SMBs to grow and retain their customer base with engaging campaigns, exciting web/ marketplace UX and putting KPI & tracking in place. And – support them in automating operations and backend to make room for more growth!

My core areas of expertise are:

• Digital & E-Commerce growth strategy
• Digital customer acquisition & retention
• Conversion funnel optimization
• KPI framworks
• E-Commerce tech (shop, process automation)

About Me:

• I am passionate to support brands flourish, customers happy and businesses grow.
• Strong customer & growth-mindset, developed during 7 years of Marketing leadership @Amazon
• Analytical problem solving skills trained during years of internal and management consulting
• Strong project management

What I believe in:

• Customer first: always ask what problem you can solve for your customer
• Data driven: instead of endless debate identify core hypothesis, test and let the data speak

• Led Amazon’s European Basket Building program which enables automated product recommendations at scale.
• Delivered +20% YoY revenue growth by scaling the programm's coverage through machine learning and improving conversion with new CX features
• Delivered +22% YoY deals revenue by implementing a deals strategy involving business and vendors
• Owned global initiative to increase discoverability of compatible products by integrating compatibility attributes into catalog and related customer facing website features (Vision, tech roadmap, budget)
• Managed a broad global stakeholder network from senior management to business and tech.

• Full responsibility for CX, content and traffic of the DE Books category, leading a team of 6 marketing managers that execute emailing, onsite display, SEO and content Management.
• Relaunched the Books homepage creating an inspiring experience, reduced abandonment rate by -15%
• Launched a SEO initiative (+15% YoY Rev) and drove data-driven optimisation of 20 e-mail programs
• Launched an affiliate partnership with BILD to generate offline visibility

• Corporate Development, Burda Publishing Magazines Division, reporting to the CEO
• Supported the launch of a new business unit for digital and entertainment

Telecommunications, IT