Simon Gwinner
UX/UI Designer
Experience
Apr 2023 - Present
2 years 4 months Berlin, Germany
UX/UI Designer
Freelance
- Designed digital experiences for a range of companies and startups.
- Supported product discovery, user research, and strategy.
- Turned concepts into visually engaging, functional digital solutions.
- Led the design of Überseehub’s first product, helping new buyers through their first property purchase. Responsibilities and achievements:
- As part of a small product team, led the app’s design process, iterating on features based on user and stakeholder feedback.
- Created a brand foundation and a reusable design kit to guide further development.
- Helped launch a market-ready MVP with core features, defined brand identity, and designed the app and landing page within 3 months for Überseehub, an innovation hub backed by a public bank.
- Conducted benchmark and competitor analysis to shape the MVP’s scope by mapping UX flows, offerings, visual language, and moments of delight.
- Defined proto-user groups and needs to prioritize ideas in a now-next-later roadmap.
- Defined a brand identity and style guide that stood out from competitors and guided touchpoints like the landing page and social campaigns.
- Delivered implementation-ready screen flows using the new design kit, improved UX issues from user interviews, and added delight moments based on competitor insights.
- Designed new features for launch, including login flows, a personalized dashboard, and calculators for property valuation and finance options.
Jan 2020 - Mar 2023
2 years 3 months Berlin, Germany
Senior UX/UI Designer
Infarm
- Designed digital experiences and internal tools for Infarm.
- Led initiatives to unlock vertical, on-demand farming’s potential for urban communities, aiming to improve access to fresh produce and build sustainable food systems.
- Project: Vision for an autonomous agriculture OS for Infarm’s global network.
- Created a strong vision and long-term strategy to guide the team.
- Led the strategy process in a small team, conducted user research, designed UX/UI, tested concepts, and documented vision and strategy with Product Managers and Technical Stakeholders.
- Ran remote co-workshops to map the end-to-end hub journey over 3–4 years, identified pain points, opportunity areas, and proto-user groups for concept testing.
- Drafted and tested high-level concepts, wireframes, information architecture, and experience principles, iterating based on user feedback.
- Delivered high-fidelity concepts, a clickable prototype, and a roadmap divided into now, next, and future phases.
- Project: Foundation of a scalable design system.
- Initiated the design system to help UI/UX designers and front-end engineers build features consistently.
- Created Figma design kits, documented components and patterns, and worked with engineers to implement and replace old components.
- Defined Design System Principles and Experience Values to guide design, and set up a space to share best practices.
- Ran a design audit, gathered engineer and designer feedback, and chose Atomic Design with IBM Carbon and Google Material Design as references.
- Built design kits for desktop and mobile with accessibility standards, divided into three libraries, documented do’s and don’ts, and provided onboarding guides and governance for contributors.
Feb 2018 - Dec 2020
2 years 11 months Berlin, Germany
UX/UI Designer
Designit
- Designed tailored user experiences across industries by understanding sector needs, user behavior, and trends.
- Used industry insights and varied design strategies to create digital solutions in mobility, finance, consumer electronics, telco, and more.
- Project: Omnichannel experience for a key telco in Saudi Arabia & GCC.
- Defined digital brand strategy and designed all digital touchpoints for a major Saudi telco.
- In a larger team, led UX strategy and screen flows for B2C mobile & smartwatch apps and the B2B web portal.
- Helped build the design system by documenting components, patterns, and templates.
- Kicked off with a competitor benchmark to find ways to stand out and defined Experience Values.
- Mapped customer journeys and archetypes, sketched wireframe concepts, and tested them on-site.
- Translated wireframes into UIs and hi-fi prototypes for main flows, iterating with user feedback.
- Delivered a Design Language System, documented components and flows, and added right-to-left guidelines for Arabic adaptation.
- Project: Watch faces for a multinational technology brand.
- Developed 170 watch faces for 11 models using a people-centric framework mapping values and needs to features.
- Created mood boards, stories, static and animated concepts, and implementation-ready components; over 39 designs launched.
- Project: Making old cars smart for an automotive brand.
- Explored retrofit connectors, delivered an app with six features tested by 180 participants.
- Ran research, co-workshops, wireframes, and a three-month pilot, iterating features in two-week sprints.
- Validated assumptions through interviews and surveys, defined KPIs for future objectives, and influenced other connected car projects.
Jan 2016 - Present
8 years 7 months Zürich, Switzerland
Radio Host
GDS.FM
- Every other month, I connect the dots between all kinds of genres and styles on Zurich-based internet radio station GDS.FM.
Jan 2016 - Dec 2020
3 yearsCo-founder & Multimedia Artist
INT RA
- INT RA is a multidisciplinary art collective I co-founded with Nora Gailer and Lorena Strohner.
- We created two interactive installations exhibited at Jungkunst 15 in Winterthur, Unpainted Digital Art Fair in Munich, and Zauberwald in Lenzerheide.
Jan 2016 - Jan 2018
1 year 1 month Zürich, Switzerland
Interaction Designer
Freelance
- Consulted early-stage startups on user experience.
- Created vision decks.
- Delivered implementation-ready designs for landing pages and mobile apps.
Feb 2016 - Sep 2016
8 months Munich, Germany
Interaction Design Intern
Designit
- Designed on various mobility, finance, and consumer electronics projects while continuously learning.
Jan 2014 - Present
11 years 7 months Switzerland
Co-founder & Editor
Orange Peel Musikblog
- Orange Peel is a Swiss music blog focusing on the best contemporary pop music.
- I co-founded it with music enthusiasts and still write and curate music for a growing audience.
- I also designed and built the entire website.
Summary
I’m a designer with over 5 years of experience. My name is Simon Gwinner. I was born in 1991 as a Franco-Swiss child of the sun, growing up near the mountains in Switzerland and becoming who I am today while living at the intersection of design, strategy, and research. I’ve worked in Germany, Hong Kong, and different online communities.
When I’m not working on client projects, I explore my own ideas about social and technological structures, cultural dynamics, possible futures, and contemporary pop music.
Languages
German
Native
English
Advanced
French
Advanced
Education
Oct 2013 - Jun 2017
Zurich University of the Arts
Bachelor's degree in Interaction Design · Interaction Design · Zürich, Switzerland
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