Sepas M.

Senior User Interface Designer, Art Director, Graphic Designer

Stuttgart, Germany

Experience

Nov 2022 - Oct 2023
1 year

Senior User Interface Designer

Siemens Healthineers

  • Design and implementation of a next-generation design system for Siemens Healthineers’ medical software applications.
  • Enhanced focus on accessibility standards to ensure usability across diverse applications and user needs.
  • Development of new iconography, including the conceptual design of an icon set and a foundational icon style guide.

Designed components that met stringent medical industry requirements for applications, including those used in CT imaging, radiology, and other diagnostic fields. The design system aimed to unify the UI of multiple products, ensuring consistency, ease of use, and scalability for future applications.

Incorporated accessibility guidelines into the design system to ensure compliance and usability for all users, especially considering the needs of healthcare professionals who rely on efficient and accessible interfaces in high-stakes medical environments.

Created a comprehensive icon design concept, including the first 200 icons that set the visual language for future iconography within the Siemens Healthineers’ ecosystem. Developed a detailed icon style guide to standardize icon use across all products.

The project involved multiple stakeholders across various departments, each with specific requirements for the design system. Working within this complex environment required balancing diverse use cases, aligning on shared goals, and continuously iterating based on stakeholder feedback.

Feb 2022 - Aug 2022
7 months

User Interface Designer

ON Running

  • Design and development of website pages and UI components as part of ON Running’s brand relaunch.
  • Creation and documentation of a comprehensive design system tailored for seamless developer handoff and consistency across the website.
  • Focus on brand alignment, ensuring that the user interface reflects ON Running’s identity, values, and mission in a cohesive and engaging way.

Collaborated with the design and development teams to create new website pages and interactive components, enhancing ON Running’s online presence and brand identity. The design emphasized both product presentation and user experience, providing a visually compelling and intuitive shopping experience.

Developed a design system that standardized UI elements and ensured consistency across the website. This involved creating documentation for developers, defining visual and functional guidelines, and providing resources for future scalability.

Designed with a focus on harmonizing visual elements to reflect ON Running’s unique aesthetic and brand ethos. The goal was to strengthen the brand’s digital identity while delivering a smooth and engaging user experience that aligns with ON Running’s mission of inspiring movement and high-performance innovation.

This project involved close collaboration with cross-functional teams, including marketing, development, and product design. The dynamic scope required balancing brand identity with practical UI/UX elements, ensuring the final design was both visually impactful and technically feasible for implementation.

Jun 2021 - Aug 2021
3 months

User Interface Designer

AKQA / Dr. Oetker

  • Design and development of website pages and interactive components as part of Dr. Oetker’s digital refresh.
  • Creation of a structured design system tailored to Dr. Oetker’s brand, along with comprehensive documentation for efficient developer integration.

Partnered with a cross-functional team to design new website pages and components that reflect Dr. Oetker’s brand values and identity. The design aimed to provide an intuitive, appealing user experience that encourages exploration of products, recipes, and brand content.

Built a scalable design system to standardize UI components and styling across the site. Documented the design system extensively for the development team.

Jan 2015 - Dec 2024
10 years

Freelance UI Designer

  • Agency and client-side experience with: AKQA Berlin, Designplus, Design Hoch Drei, Milla & Partner, Liganova, Oddity, ON Running Switzerland, Seidldesign, Siegelwerk, Siemens Healthineers, Strichpunkt, 711media, Internet Value.
Jan 2009 - Dec 2015
7 years

Freelance Art Director

  • Identity and editorial.
Jan 2006 - Dec 2008
3 years
Stuttgart, Germany

Art Director

Design Hoch Drei agency

Jan 2003 - Dec 2005
3 years
Pescara, Italy

Art Director

Oiko Design agency

Jan 2001 - Dec 2003
3 years

Art Director

FIBA – International Federation of Basketball

Jan 1999 - Dec 2001
3 years
Pescara, Italy

Graphic Designer

Local Bus

Summary

Throughout my childhood, I always had a great interest in the arts and design. However, as a student, I was encouraged to study economics, and it wasn’t until I became independent at the age of 25 that I decided to completely change my career and follow my passion: Design. As a self-taught designer, I was fortunate to enter the graphic and digital design field. My subsequent experiences came from working with various talented design teams.

Languages

Persian
Native
Italian
Native
German
Advanced
English
Advanced
Chinese
Elementary

Education

G. D’Annunzio University

Economics · Pescara, Italy

Xi’an Foreign Languages

Chinese Language and Culture · Xi'An, China

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