Hans L.

Requirements Engineer (Promotional Materials & Asset Management)

Munich, Germany

Experience

Jan 2021 - Dec 2024
4 years

Requirements Engineer (Promotional Materials & Asset Management)

REWE Systems GmbH

  • Gather and design requirements from business units and stakeholders
  • Organize and run workshops
  • Create and write user stories
  • Support user stories from refinement to rollout
  • Map user stories
  • Facilitate regular meetings
  • Plan and execute releases
  • Perform error and data analysis
  • Quality assurance

Skills and strengths:

  • Many years of experience as a Requirements Engineer/Business Analyst in portals and digitalization
  • Identifying and analyzing optimization potential
  • Analytical, conceptual, and strategic approach to clearly present complex issues
  • Stakeholder management
  • Business and technical analysis of new products
  • Support for complex IT projects
  • Technical IT understanding and experience
  • Many years of experience in software development
  • Moderation and communication with service providers
  • Requirements Engineering with external systems
  • Agile project management
  • Quality assurance (Quality Gates) according to ISTQB
  • Ticketing system
  • Sales experience

Projects:

  • HOP
  • Papinet
  • Obility (external system)
  • RWS

Tools:

  • Jira, Confluence, Conceptboard, SCRUM, SAFe
  • Databases: Snowflake, Oracle, Teradata, DBeaver
  • Squirrel
  • MicroStrategy
Jan 2021 - Dec 2021
1 year

Business Analyst Data Management (Service Monitor Project)

Deutsche Bahn AG

  • Define, agree, and document functional and non-functional requirements (Epics, Features, User Stories)
  • Create technical documents (functional system, service, and interface specifications)
  • Design data models and define data and data source requirements
  • Stakeholder management and plan/run workshops
  • Advise Product Owner on quality gates

Tools:

  • Jira, Confluence, PGModeler, DBeaver, PostgreSQL, Tableau
Jan 2019 - Dec 2020
2 years
Munich, Germany

Project Manager, Technical Product Owner, Business Analyst, Development of Commission System (Salesforce Implementation Project)

Messe München GmbH

Salesforce implementation project (replacing legacy system based on Siebel)

As Project Manager:

  • Manage service providers (development teams)
  • Advise on GDPR compliance and data quality
  • Support business processes in the company (foreign offices, partners, involved systems)
  • Handle interfaces including migration and testing strategy
  • Stakeholder, conflict, and quality management

As Technical Product Owner:

  • Plan digital solution architecture: Salesforce, MCAD (interactive plans), Aditus access system (visitors, etc.), commission system, SAP FI, shop systems, AOA, DWH
  • Coordinate with surrounding systems (external systems)
  • Write user stories: Salesforce <-> surrounding systems interfaces
  • Develop migration concept for data transfer from the legacy system
  • Conduct tests (Kibana dashboards, Xray)

As Business Analyst and Commission System Developer:

  • Analyze business processes in Salesforce and surrounding systems (ERM, SERM, UML, data flow) and create new processes
  • Process and business engineering (parallel operation of new and legacy systems)
  • Requirements Engineering for surrounding systems
  • Define requirements for a new international commission system
  • Business and technical analysis of new products and MVPs

Systems/Tools:

  • MS Project, Salesforce, SCRUM/SAFe, Jira, Confluence, SAP FI, LeanIX, LucidChart, Talend, Xray, Kibana, PostgreSQL, SQuirreL SQL
Jan 2018 - Dec 2018
1 year
Düsseldorf, Germany

Business Analyst and Solution Architect (European CRM and Loyalty Rollout Project)

C&A

Business Analyst for the Europe-wide rollout of CRM and Loyalty (Salesforce).

  • Responsible Business and Solution Analyst for the central microteams “Customer” and “Newsletter”
  • Stakeholder management
  • Project management
  • Support in the “Mobile App”, “Loyalty”, and “Order” microteams
  • Product Owner for “Customer” and “Newsletter”
  • Lead weekly microteam meetings (business, technical)
  • Gather requirements from business units
  • Describe approach for E2E and LEG stories
  • Translate requirements into work packages and activities:
  • Define E2E user stories
  • Define segments (LEG stories) of the E2E processes
  • Advise on Requirements Engineering in agile methodologies
  • Create interface specifications to connect the CRM system to POS systems, online shops, and other service providers
  • Design the digital solution architecture for the CRM rollout with Salesforce components, product systems, shop systems, logistics providers, etc.
  • Integrate new POS systems (interfaces, testing)
  • Coordinate and communicate with other interface teams
  • Document interfaces (JSON/XML formats)
  • Drive and coordinate implementation
  • Process and business engineering (new and legacy systems)
  • Advise on process modeling (ERM, UML, data flow)
  • Support the MDM team on customer and order data
  • Advise on GDPR compliance, e.g. data deletion concepts, data quality management in coordination with legal department
  • Project languages: German, English

Test management:

  • Create test strategy and master test plan for SIT and UAT
  • Define test suites and test cases (TestRail in JIRA)
  • Conduct application and SIT tests of end-to-end interfaces including dedicated segments for the microteams
  • Document tests and results at the user story level

Systems/Tools:

  • Salesforce (Service, Marketing, Analytics Cloud, Heroku), SAP PowerDesigner (UML, ERM, data flow), JIRA, Confluence, SCRUM/SAFe, TestRail, Postman Toolchain, DevOps, SharePoint, MuleSoft
Jan 2017 - Dec 2018
2 years
Vienna, Austria

Requirements Engineer, Product Owner, Project Management, Service Delivery Management

ViennaCommunications Consulting GmbH

Consulting and support on technological, structural, and organizational issues around software development (PM, requirements analysis/description, specifications) and support to expand service projects for clients.

Created proposal “Intelligent Communication” (VoIP telephony) for a large government agency in Vienna (1,500 workstations) with the following tasks:

  • Requirements analysis and management for the tender
  • Introduce Trello to track all tender topics
  • Check software solution functionality, document missing features (Jira, Confluence, Trello), propose solutions
  • Evaluate integration of Salesforce and IBM Watson, ChatBots
  • Propose a learning management system (training system)
  • Select devices – find and evaluate new supplier (China)
  • Review vendor offers for two required data centers (availability, redundancy, etc.)
  • Review integration and rollout plans, availability and security, interfaces, training (SQL Server, firewall, etc.)
  • Verify GDPR compliance
  • Product Owner for new devices
  • Tools: MS Project, JIRA, Confluence
  • Project languages: German, English
  • Documentation: English

Project management and Requirements Engineer tasks:

  • Stakeholder management, project management
  • Set up PMO for the corporate group
  • Lead workshops to identify customer requirements
  • Create specifications based on customer RFPs or jointly developed RFPs
  • Coordinate with Professional Services on development environment: MS SQL Server, MS Power BI, MS Visual Studio, Oracle, Oracle APEX
  • Coordinate additional requirements (feature/change requests)
  • Assist clients in operations and hand over to Service & Support including document management
  • Shareholder, conflict, and quality management.

Service Delivery Management tasks:

  • Monitor existing processes and structures, and expand/adjust on-call, ticket processes, submissions, documentation, …
  • Liaise with existing clients (requirements, concerns, …)
  • Ongoing monitoring of client requests (development)
Jan 2015 - Dec 2017
3 years

PMO implementation (Project: PMO implementation with project time tracking, project management and billing software (ZEP))

Software4You Planungssysteme GmbH

With the introduction of a PMO, the central management of the project business was permanently embedded in the organization. It ensures a reliable flow of all project processes and a continuous improvement of output. It supports all active projects and provides tools, such as project assistance, standards and guidelines, to all project managers.

  • ZEP: selection, setup and implementation of a web-based system for daily business with project management, definition of time tracking (hours, receipts, documents, etc.), definition of billing processes for customers and cost accounting of employees (cost centers, cost types, etc.), coordination of processes with the tax advisor (booking rules, data exchange, etc.), leave management.
  • Authorization concept for different roles.
  • Training, onboarding and support of project managers.
  • Forecast (weekly), cross-project controlling.
  • Implementation of DATEV Unternehmen Online (Digital Office).
  • Creation of manuals for administrators and project staff.
Jan 2013 - Dec 2016
4 years

Project management, Product Owner for corporate health management solution and motion sensor, Requirements Engineer (Project:

Software4You Planungssysteme GmbH

The goal was the development of a service as a unique option for companies focusing on nutrition and exercise, with integrated medical check-ups and a motion sensor (Oracle, Java application).

  • Project management, stakeholder management.
  • Requirements analysis and documentation (ARIS).
  • Business process and data modeling, requirements and functional specifications.
  • Development management: client team, service provider for website (accessible), service provider for smartphone app development (India), description of web services (MS technology) for development partners.
  • Selection and implementation of CRM system -> CAS (sales).
  • Motion sensor (China): planning, design, procurement, logistics.
  • BGF system: based on LMS platform, concept, design, development management of website, smartphone app, reporting.
  • Market launch: setup of sales organization (processes, approach), support in sales, integration of external sales team.
  • Participation in panel discussions on corporate health (Faculty of Business and Economics, University of Augsburg; Personal Süd; Personal Swiss; Personal Austria).
Jan 2011 - Dec 2016
6 years
Vienna, Austria

Requirements Engineer, Project Lead (Project: Development of a football fan page for T-Mobile Austria)

ViennaCommunications Consulting GmbH

The football fan page was designed and developed on a loyalty management platform. It provided fans with exclusive promotions, contests (e.g., via SMS), reports, etc. The offers were available through a website, on Facebook and via a smartphone app (based on Oracle APEX). Rewards from a reward shop were provided, with and without co-payment.

  • Requirements analysis, documentation, test/acceptance criteria.
  • Business process and data modeling EPK (ARIS).
  • Creation of detailed business and IT concept.
  • Project management, project lead.
  • Stakeholder management.
  • Approach: waterfall and agile.
  • Authorization management.
  • Development management:
  • Back office
  • Website (accessible)
  • Mobile app for reward shop (with co-payment)
  • Facebook
  • Support in implementation.
Jan 2010 - Dec 2013
4 years
Wangen-Brüttisellen, Switzerland

Project Management, Requirements Engineer

Accarda AG

Full-service payment provider for integrated customer management and payment-enabled customer cards.

Project development of family program "PRO LIFE Community":

  • To strengthen sustainable loyalty, a family program was developed on an online platform to enhance customer loyalty and relationship duration, welcome prospects early in a PRO LIFE world and set up a family program that recognizes and supports participants' individual behavior over as long a period as possible. PRO LIFE Family is the online portal that offers real added value to families. Partner companies offer coupons (free or discounted) for popular excursion destinations and leisure activities, competitions with attractive prizes, and blogs (built similar to groups on XING) on family topics like health, nutrition, insurance & financial planning.
  • For coupon campaigns (email, web) and campaign analysis, a tool integrated into the loyalty system (Oracle, APEX) was used.

Project LEBENSWERT – service for corporate health promotion:

  • Introduction of a system for modern health promotion in companies with a focus on exercise, integrated medical check-ups and the pedometer of a Swiss provider.
  • Approach: waterfall and agile
  • Project management, stakeholder management
  • Requirements analysis, documentation, test criteria
  • Business process and data modeling (BPMN, EPK), ARIS
  • Business and IT concept
  • Website design
  • Development management (Oracle, Java, Typo3, MySQL)
  • Coordination of involved service providers (website development, check-up integration, hosting)
  • Support in building the sales organization (processes, approach) and in sales
  • Authorization concept (involved companies)
  • Support in implementation
  • Support for GDPR
Jan 2008 - Dec 2014
7 years
Vienna, Austria

Project Manager, Requirements Engineer (Project: Relaunch of ORF Insider)

ViennaCommunications Consulting GmbH (ORF assignment)

The focus of the new platform was to clearly demonstrate the added value that ORF offers its customers after the relaunch (based on a loyalty management system). The previously most popular services and new features were to be made accessible to all interested parties after a free registration. Video streams, SMS services, exclusive contests, tickets for ORF broadcasts, special offers like various ORF discounts and other special offers at major events were integrated (own shop system).

Using a custom tool developed for ORF Insider, cross-channel automated campaigns (email, SMS, web) were regularly executed and evaluated. In addition to the integrated reporting system (Oracle APEX), an analysis platform based on MS Power BI products was provided for monitoring ongoing campaigns, registrations, usage of offers, etc.

  • Approach: waterfall.
  • Stakeholder management, project management.
  • Requirements analysis, documentation, test/acceptance criteria.
  • Business process and data modeling (BPMN, EPK), ARIS.
  • As-is/to-be concept for migration.
  • Design of accessible website.
  • Data migration from legacy system (over 300,000 master data records and related transaction data).
  • Authorization concept for back office users and end users.
  • IT management with coordination of the involved service providers (website development, campaign tool, SMS services).
  • Setup of BI system based on MS SQL Server and MS Power BI
  • Definition, testing and execution of email and SMS campaigns (over 30 criteria).
  • Creation of manual for customizing.
  • Training of ORF employees.
  • Support in implementation.
Jan 2008 - Dec 2011
4 years
Vienna, Austria

Project Manager, Requirements Engineer

ViennaCommunications Consulting GmbH

Project City of Vienna:

  • Expansion of full-service consulting and support for tenants in the more than 230,000 apartments of the City of Vienna. The support is provided with extensive industry know-how and specific expertise, via over 200 multimedia telephone workstations, two locations, 7 days a week, 24 hours a day, through hotlines, info lines, service lines and help lines, help desks for customer surveys, appointment scheduling, registration services, telephone sales, 1st- and 2nd-level support, and much more.

Project to develop a system to carry out marketing measures in selected Austrian municipalities:

  • The aim of the campaign is to boost engagement and loyalty among existing customers in the defined area by highlighting the product range (TV, Internet, Phone) and extending existing contracts, and to attract and win new customers.

Project to develop a system for event management of the FSW (Fonds Soziales Wien):

  • Implementation of an event management system with the goal of enabling FSW customers, in addition to booking FSW events by phone through call center agents, to also book events directly on the FSW website (booking, cancellation, email confirmations, etc.).

General tasks as Project Manager, Requirements Engineer:

  • Stakeholder management
  • Project management, Requirements engineering
  • Requirements analysis, documentation, acceptance criteria
  • Business process and data modeling (BPMN, EPK), ARIS
  • Functional and IT concept
  • Authorization concept (involved companies)
  • Website design
  • IT leadership during development and customization, coordination of involved service providers (development, hosting)
  • Support during rollout
Jan 2006 - Dec 2008
3 years
Vienna, Austria

Project Lead, Requirements Engineer (Project: Development and Support of fussballverbindet.at for the Football Europameisterscha

ViennaCommunications Consulting GmbH (Auftrag der Österreichischen Bundesregierung und des ÖFB)

Development and support of fussballverbindet.at for the European Football Championship 2008 under the motto "Experience emotions".

  • One year before the European Football Championship 2008, the community portal fussballverbindet.at (Oracle, Java, Typo3, MySQL, etc.) was launched with the support of the Austrian Federal Government and in cooperation with the Austrian Football Association.
  • Project goal: to bring Euro 2008 into public awareness and spark fan enthusiasm. Community members could collect points around football, win tickets, order rewards, place bets, take part in auctions, prize draws, surveys, etc. Further activities/entertainment could be found in the 'Penalty Area', at the 'Kickpoint', in the 'Fan Curve' and via the 'ORF-Insider SMS-Butler' (ORF Insider campaign tool). The portal dynamically offered coupons from business partners (B2B), which community members could buy with points and then redeem.
  • All Austrian municipalities were also involved so fans could participate in various competitions. All municipalities taking part in the "2008 - ALL Austria on the Ball" campaign had a chance to win the title "Fan Community 2008", along with attractive prizes.
  • A data warehouse was built to collect and analyze all data from the operational Oracle and MySQL databases.
  • A loyalty management solution was used as the basis of the entire system.

Tasks as Project Lead, Requirements Engineer:

  • Stakeholder management
  • Project management
  • Requirements analysis, documentation, test/acceptance criteria
  • Business process and data modeling (BPMN, EPK), ARIS
  • Functional and data concept (over 200 pages)
  • IT concept
  • Authorization concept
  • Website design
  • eCommerce: IT leadership and coordination of all service providers for development, including integration of the INTERSPORT online shop (ordering, payment)
  • Support for rollout across participating Austrian municipalities
  • Ongoing operational support
Jan 2005 - Dec 2008
4 years
Germany

Project Manager, Requirements Engineer

Medien-, Handels- und Systemhaus der Volksbanken Raiffeisenbanken

Provider of investment funds for private investors within the cooperative financial group.

Project UnionPartnerProgram to strengthen cooperation between the cooperative and the bank advisors:

  • The goal was to set up an advisor program where each activity is directly rewarded. Union Investment uses this program to specifically encourage advisor behavior. Advisors were given, among other things, an interactive area for different questionnaires like closed questions with bonus points for correct answers (open response options and automatic points for participation, quick votes), bonus points for successful participation in web training, and more.
  • Advisors could collect bonus points and exchange them for rewards. The UnionPartnerProgram was very popular among advisors. In summer 2008, over 20,000 participants were active.

Project bonus program for Volksbanken Raiffeisenbanken customers for the 2006 FIFA World Cup:

  • The goal was to increase MasterCard's market share in credit cards and significantly boost credit card spending with the "Final Fever" bonus program during the FIFA World Cup 2006TM. After the World Cup 2006, the portal was expanded into a sports portal with integration of VISA credit cards. Basis: Loyalty Management.

General tasks as Project Manager, Requirements Engineer:

  • Stakeholder management
  • Project management
  • Requirements analysis and coordination with the client
  • Collaboration and coordination with project managers of the central institutes DZ Bank and WGZ Bank
  • Coordination with the VR IT service provider and MasterCard
  • Documentation of requirements including test/acceptance criteria
  • Business process and data modeling (BPMN, EPK, UML)
  • Functional and IT concept
  • Identity and access management
  • Website design
  • IT leadership and management of all service providers
  • eCommerce: integration of the client's shops (reward ordering, co-payment)
  • Support for nationwide rollout and ongoing maintenance
  • Training of client teams
  • Creation of the administrator and bank user manual
  • Integration of VISA credit cards
Jan 2004 - Dec 2007
4 years
Germany

Multi-Project Manager, Business Analysis (Project: VR-PLUS - Value-Added Program)

Medien-, Handels- und Systemhaus der Volksbanken Raiffeisenbanken

Project VR-PLUS - Value-Added Program for members of Volksbanken Raiffeisenbanken.

  • Members of a Volksbank Raiffeisenbank receive the VR-BankCard Plus at participating banks, which also serves as proof of membership. They enjoy numerous benefits such as attractive discounts and special service offers from partner companies regionally and nationwide.
  • Developed a proposal for expanding the system.
  • Introduced a bonus program for members of Volksbanken and Raiffeisenbanken in Germany.
  • Coordinated the detailed concept with the client, DZ Bank and WGZ Bank.
  • Coordinated with the web agency and the hosting partner for the installation of the complete solution.
  • Customized the application to meet customer requirements.
Jan 2003 - Dec 2006
4 years
Munich, Germany

Project Manager, Requirements Engineer (Project: M//CARD – Customer Card, Bonus Point Solution, Vouchers, Coupons)

Stadtwerke München

Assignment: Development of a loyalty system with far-reaching benefits, tailored to regional needs.

Solution:

  • 2-level customer card system:
  • SWM customers
  • Customers of retail partners
  • Collecting bonus points on purchases at leading Munich retail stores
  • Special discounts at many Munich companies and city pools, and discounts at cultural events
  • Redeem bonus points for vouchers (sent by mail or printed directly at retail partner locations via interactive kiosk terminals)
  • Data exchange with the SAP system (BW) and the letter shop
  • Sending coupons with the SWM customer magazine M-Direkt
  • Initial mailing of the application form and the SWM customer card to over 1 million SWM customers

Tasks as Project Manager, Requirements Engineer:

  • Stakeholder management
  • Project management
  • Requirements analysis and alignment of requirements with the client, documentation, test/acceptance criteria
  • Business process and data modeling (BPMN, EPK) with CaseWise
  • Functional and IT concept
  • Identity and access management
  • Website design
  • Training of the customer service team
  • Support during system rollout at retail partners
  • Creation of the administrator and support manual
  • Ongoing support
Jan 2003 - Dec 2004
2 years
Germany

Project leadership, concept, implementation (Project: CashDay couponing platform)

PRO7

Assignment: Support sales of media products to trade partners using the CashDay couponing platform for PRO7 Club members.

Solution:

  • Broad and attractive coupon distribution for media products (DVDs, videos, books, tickets, ...) with targeted communication
  • Campaigns run independent of retailers, no handling effort at the point of sale, products purchased from any retailer
  • Customers return the invoice along with the coupon to credit the coupon value as "cash" to their account
Jan 2002 - Dec 2004
3 years
Germany

Project leadership, business process analysis, modeling (process, data), concept (Project: Sparkassen bonus program S-points)

Deutsche Sparkassen

Assignment:

  • Maintain the competitiveness of the Sparkassen, reduce money outflow to third-party banks, increase customer visits to branches, shield against competitor offers, optimize revenue by rewarding selected products, increase cross-selling, exploit customer potential -> unified customer view.

Solution:

  • Implement a customer relationship management approach for private customers at the Sparkassen

  • Award bonuses for Sparkassen services and partner offers at regional and national partners (retail), systematic customer loyalty rewards, build switching barriers

  • Continuous communication for more and better customer contacts

  • Award bonus points by sales staff on product sales -> award S-points as an alternative to price discounts

  • Award bonus points as part of complaint management

  • Support the rollout for the first participating Sparkassen, ongoing maintenance, and training of customer teams.

IT and Project leadership, Product management, Product Owner, Business process analysis, Business analysis/development,

Worked with COUPER – Total Relationship Management System (customers, partners, employees, suppliers). Implemented projects such as M//CARD, S-points, Union Investment partner program, Active Fever, Konen, PRO life, BRAM Card (Konen Luxembourg). Functional and data modeling with CaseWise.

Subproject leadership, business process analysis, design, implementation, test system rollout, consulting and training of

DB AG

  • Integrated transport control system for freight transport.
  • Supported the DB development team in the development of the first applications.
Munich, Germany
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Giesecke & Devrient

  • Software for banknote processing systems.

Consultant/Analyst

Property and Life Insurance Group (Client)

  • Selection and implementation of a standard software for portfolio management for a property and life insurance group.
  • Market analysis of standard software in the insurance field, defining criteria for an evaluation catalog, evaluating all products, conducting workshops and vendor presentations, supporting project management, advising on business process analysis and defining a project approach, creating a migration concept for the legacy system.

Project management, business process analysis, design, development

Siemens AG

  • Globally deployed supplier management system (Intranet).
  • Reports/analyses with SAP-EIS.

Summary

Experienced freelancer with over 30 years of experience in management consulting and in IT, media, telecommunications, and retail. Competent in strategic planning and commercial due diligence with a proven ability to communicate with stakeholders and top management. Skilled at starting new business ideas and initiatives such as product development, process optimization, managing complex transformation programs, and running M&A projects in Switzerland, Austria, and Germany.

Languages

German
Native
English
Intermediate
Dutch
Elementary
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