Hans L.

Requirements Engineer (Product Advertising Materials & Asset Management)

Munich, Germany

Experience

Jan 2021 - Dec 2024
4 years

Requirements Engineer (Product Advertising Materials & Asset Management)

REWE Systems GmbH

  • Gathering and designing requirements from business departments and stakeholders
  • Organizing and conducting workshops
  • Creating and writing user stories
  • Managing user stories from refinement to rollout
  • User story mapping
  • Facilitating regular meetings
  • Organizing and conducting releases
  • Error analysis and data analysis
  • Quality assurance

Skills and strengths:

  • Extensive experience as a requirements engineer/business analyst in portal development and digitalization
  • Identifying and analyzing opportunities for optimization
  • Analytical, conceptual, and strategic approach to structuring and presenting complex issues
  • Stakeholder management
  • Functional and technical analysis of new products
  • Managing complex IT projects
  • Technical IT understanding and experience
  • Extensive experience in software development
  • Facilitating and communicating with service providers
  • Requirements engineering in connection with external systems
  • Agile project management
  • Quality assurance (quality gates) based on ISTQB
  • Ticketing system
  • Retail experience

Projects:

  • HOP
  • Papinet
  • Obility (external system)
  • RWS

Tools:

  • Jira, Confluence, Conceptboard, SCRUM, SAFe
  • Databases: Snowflake, Oracle, Teradata, DBeaver
  • Squirrel
  • MicroStrategy
Jan 2021 - Dec 2021
1 year

Business Analyst Data Management (Service Monitor Project)

Deutsche Bahn AG

  • Defining, aligning, and documenting functional and non-functional requirements (epics, features, user stories)
  • Creating specification documents (functional system, business service, and interface descriptions)
  • Creating data models and requirements for data and data sources
  • Stakeholder management and planning and conducting workshops
  • Advising the product owner on quality gates

Tools:

  • Jira, Confluence, PGModeler, DBeaver, PostgreSQL, Tableau
Jan 2019 - Dec 2020
2 years
Munich, Germany

Project Manager, Technical Product Owner, Business Analyst, Commission System Development (Project: Salesforce Implementation)

Messe München GmbH

Salesforce implementation project (replacing legacy system based on Siebel)

As project manager:

  • Managing service providers (development teams)
  • Advising on GDPR compliance and data quality
  • Supporting company processes (foreign offices, partners, involved systems)
  • Defining the approach to interfaces including migration and test strategy
  • Stakeholder management, conflict, and quality management

As Technical Product Owner:

  • Planning digital solution architecture: Salesforce, MCAD (interactive plans), Aditus access system (visitors, etc.), commission system, SAP FI, shop systems, AOA, DWH
  • Coordinating with related external systems
  • Creating user stories: Salesforce <-> related systems interfaces
  • Migration concept for data transfer from the legacy system
  • Conducting tests (Kibana dashboards, Xray)

As business analyst in commission system development:

  • Business process analysis for Salesforce and related systems (ERM, SERM, UML, data flow) and creating new business processes
  • Process and business engineering (parallel operation of new and legacy systems)
  • Requirements engineering for related systems
  • Requirements for a new international commission system
  • Functional and technical analysis of new products, MVPs

Systems/Tools:

  • MS Project, Salesforce, SCRUM/SAFe, Jira, Confluence, SAP FI, LeanIX, Lucidchart, Talend, Xray, Kibana, PostgreSQL, SQuirreL SQL
Jan 2018 - Dec 2018
1 year
Düsseldorf, Germany

Business Analyst and Solution Architect (Project: Europe-wide CRM and Loyalty Implementation)

C&A

  • Business analyst for the Europe-wide CRM and loyalty implementation (Salesforce-based)
  • Lead business and solution analyst for the central microteams 'Customer' and 'Newsletter'
  • Stakeholder management
  • Project management
  • Collaboration with microteams 'Mobile App', 'Loyalty', and 'Order'
  • Product owner for 'Customer' and 'Newsletter'
  • Leading weekly microteam meetings (business, technical)
  • Receiving requirements from business departments
  • Describing the approach for E2E and LEG stories
  • Translating requirements into work packages and activities:
  • Defining end-to-end user stories
  • Defining segments (LEG stories) of the end-to-end processes
  • Advising on requirements engineering in the context of agile methodologies
  • Creating interface specifications for connecting the CRM system to POS systems, online shops, and other service providers
  • Designing digital solution architectures for the CRM implementation including Salesforce components, product systems, shop systems, logistics providers, etc.
  • Integrating new POS systems (interfaces, tests)
  • Coordinating and communicating with other interface functions
  • Documenting interfaces (JSON/XML formats)
  • Driving and coordinating the implementation
  • Process and business engineering (new/legacy system)
  • Advising on process modeling (ERM, UML, data flow)
  • Supporting the MDM team with customer and order data
  • Advising on GDPR implementation, e.g., deletion concepts, data quality management in coordination with the legal department
  • Project languages: German, English

Test management:

  • Creating test strategy and master plan for SIT and UAT
  • Defining test suites and test cases (TestRail in JIRA)
  • Conducting application and SIT tests of end-to-end interfaces including the dedicated segments for the microteams mentioned above
  • Documenting tests and test results at the user story level

Systems/Tools:

  • Salesforce (Service, Marketing, Analytics Cloud, Heroku), SAP PowerDesigner (UML, ERM, data flow), JIRA, Confluence, SCRUM/SAFe, TestRail, Postman toolchain, DevOps, SharePoint, MuleSoft
Jan 2017 - Dec 2018
2 years
Vienna, Austria

Requirements Engineer, Product Owner, Project Management, Service Delivery Management

ViennaCommunications Consulting GmbH

Consulting and support on technological, structural, and organizational questions around software development (project management, requirements analysis/description, specification creation) and supporting the expansion of service projects for clients.

Creating the 'Intelligent Communication' proposal (VoIP telephony) for a large authority in Vienna (1,500 workplaces) with the following tasks:

  • Requirements analysis/management for the tender
  • Implementing Trello to map all tender topics
  • Reviewing software solution functionality, identifying missing features (Jira, Confluence, Trello), and developing proposed solutions
  • Evaluating the integration of Salesforce, IBM Watson, and chatbots
  • Proposing a learning management system
  • Selecting end devices – finding and evaluating a new supplier (China)
  • Reviewing supplier offers for the two required data centers (availability, redundancy, etc.)
  • Reviewing concepts for integration and rollout, availability and security, interfaces, training (SQL Server, firewall, etc.)
  • Checking compliance with GDPR
  • Product Owner: new end devices
  • Tools: MS Project, JIRA, Confluence
  • Project languages: German, English
  • Documentation: English

Project management, requirements engineer tasks:

  • Stakeholder management, project management
  • Establishing a PMO for the corporate group
  • Leading workshops to identify customer requirements
  • Creating requirement specifications based on customer requirements documents or those jointly developed with customers
  • Coordinating with professional services on the development environment: MS SQL Server, MS Power BI, MS Visual Studio, Oracle, Oracle APEX
  • Aligning on additional requirements (feature/change requests)
  • Supporting customers in operational use with subsequent handover to service & support, including document management
  • Shareholder, conflict, and quality management.

Service delivery management tasks:

  • Monitoring existing processes and structures and extending/adapting on-call, ticket processes, submissions, documentation, etc.
  • Coordination with existing customers (requirements, concerns, etc.)
  • Ongoing monitoring of customer issues (development)
Jan 2015 - Dec 2017
3 years

Implementation of PMO (Project: implementation of a PMO with project time tracking, project management and billing software

Software4You Planungssysteme GmbH

By introducing a PMO, a central control of the project business was permanently anchored in the organization. It ensures reliable execution of all project processes and continuous improvement of output. It supports all running projects and provides tools such as project assistants, standards, and guidelines to all project managers.

  • ZEP: selection, setup, and implementation of a web-based system for daily business with project management, defining time tracking (times, receipts, documents, etc.), defining billing processes for clients and cost tracking for employees (cost centers, cost types, etc.), aligning processes with tax advisors (booking rules, data exchange, etc.), leave management
  • Authorization concept for different roles
  • Training, onboarding, and support of project managers
  • Forecast (weekly), cross-project controlling
  • Implementation of DATEV Unternehmen Online (Digital Office)
  • Creation of manuals for administrators and project staff
Jan 2013 - Dec 2016
4 years

Project management, Product Owner BGM solution and motion sensor, Requirements Engineer (Project: development and market launch)

Software4You Planungssysteme GmbH

The goal was to develop a service as a unique option for companies focused on nutrition and exercise with integrated medical check-ups and an activity sensor (Oracle, Java application).

  • Project management, stakeholder management
  • Requirements analysis and documentation (ARIS)
  • Business process and data modeling, requirements and functional specification
  • Development leadership: client team, service provider for website (accessible), service provider for smartphone app development (India), description of Web Services (MS technology) for the development partner
  • Selection and implementation of CRM system -> CAS (sales)
  • Activity sensor (China): planning, design, procurement, logistics
  • Corporate health promotion system: base LMS system, concept, design, development leadership for website, smartphone app, reports
  • Market launch: building the sales organization (processes, approach), sales support, integration of external sales team
  • Participation in panel discussions on corporate health (Faculty of Business and Economics, University of Augsburg; Personal Süd; Personal Swiss; Personal Austria)
Jan 2011 - Dec 2016
6 years
Vienna, Austria

Requirements Engineer, Project management (Project: development of a football fan page for T-Mobile Austria)

ViennaCommunications Consulting GmbH

The football fan page was planned and developed on a loyalty management platform. Exclusive activities, contests (e.g. via SMS), reports, etc. were provided to fans. Offers were available via a website, Facebook, and a smartphone app (based on Oracle APEX). Prizes were offered from a rewards shop, with and without co-payment.

  • Requirements analysis, documentation, test/acceptance criteria
  • Business process and data modeling EPK (ARIS)
  • Creation of detailed functional and IT concept
  • Project management, project leadership
  • Stakeholder management
  • Approach: waterfall and agile
  • Authorization management
  • Development leadership:
  • Back office
  • Website (accessible)
  • Mobile app for rewards shop (with co-payment)
  • Facebook
  • Support during rollout
Jan 2010 - Dec 2013
4 years
Wangen-Brüttisellen, Switzerland

Project management, Requirements Engineer

Accarda AG

Full-service payment provider for integrated customer management and payment-enabled customer cards.

Project: development of family program "PRO LIFE Community":

  • To strengthen sustainable engagement, a family program was developed on the basis of an online platform to boost customer loyalty and retention, welcome prospects early into a PRO LIFE world, and set up a family program that recognizes and supports participants' individual behavior over a long period. PRO LIFE Family is the online portal offering real value to families. Partner companies provided coupons (free or discounted) for popular attractions and leisure activities, competitions with attractive prizes, and blogs (set up like groups in XING) on family topics such as health, nutrition, insurance & financial planning
  • For coupon campaigns (email, web) and campaign analysis, an integrated tool in the loyalty system (Oracle, APEX) was used

Project LEBENSWERT – corporate health promotion service:

  • Introduction of a modern health promotion system in companies focusing on exercise with integrated medical check-ups and a pedometer from a Swiss provider
  • Approach: waterfall and agile
  • Project management, stakeholder management
  • Requirements analysis, documentation, test criteria
  • Business process and data modeling (BPMN, EPK), ARIS
  • Functional and IT concept
  • Website design
  • Development leadership (Oracle, Java, Typo3, MySQL)
  • Management of involved service providers (website development, check-ups integration, hosting)
  • Support in building the sales organization (processes, approach) and in sales
  • Authorization concept (participating companies)
  • Support during rollout
  • GDPR support
Jan 2008 - Dec 2014
7 years
Vienna, Austria

Project manager, Requirements Engineer (Project: relaunch of ORF Insider)

ViennaCommunications Consulting GmbH (contracted by ORF)

The focus of the new platform was to show more clearly after the relaunch the value ORF offers its customers (based on a loyalty management system). The most popular services and new features should be accessible to all interested users after free registration. Video streams, SMS services, exclusive contests, tickets for ORF shows, special offers like various ORF discounts and other special deals at major events were integrated (own shop system).

Using a custom tool developed for ORF Insider, cross-channel automated campaigns (email, SMS, web) were regularly run and evaluated. In addition to the integrated analysis system (Oracle APEX), an analysis platform based on MS Power BI products was provided for monitoring ongoing campaigns, registrations, offer usage, etc.

  • Approach: waterfall
  • Stakeholder management, project management
  • Requirements analysis, documentation, test/acceptance criteria
  • Business process and data modeling (BPMN, EPK), ARIS
  • As-is/to-be concept for migration
  • Design of accessible website
  • Data migration from legacy system (over 300,000 master data records and related transaction data)
  • Authorization concept for back office users and end users
  • IT management with coordination of service providers (website development, campaign tool, SMS services)
  • Setup of BI system based on MS SQL Server and MS Power BI
  • Definition, testing, and execution of email and SMS campaigns (over 30 criteria)
  • Creation of customizing manual
  • Training for ORF staff
  • Support during rollout
Jan 2008 - Dec 2011
4 years
Vienna, Austria

Project Manager, Requirements Engineer

ViennaCommunications Consulting GmbH

Project City of Vienna:

  • Expansion of full-service consulting and support for tenants in the over 230,000 apartments of the City of Vienna. The support is provided with extensive industry know-how and specific expertise, using over 200 multimedia phone workstations, two locations, 7 days a week, 24 hours a day, via hotlines, info, service and help lines, helpdesks for customer surveys, appointment scheduling, registration services, telesales, 1st and 2nd level support, and much more.

Project: Development of a system to carry out marketing campaigns in selected Austrian communities:

  • The campaign aims to increase engagement and customer loyalty among existing customers in the defined action area, raise awareness of the product range (TV, Internet, phone), and expand existing contracts; and for new customers, to excite them about the offer and win them over.

Project: Development of a system for event management for FSW (Fonds Soziales Wien):

  • Implementation of an event system aiming to enable FSW customers to not only book FSW events by phone through call center agents, but also book participation directly through the FSW website (booking, cancellation, email confirmations, etc.).

General tasks as Project Manager, Requirements Engineer:

  • Stakeholder management
  • Project management, Requirements Engineer
  • Requirements analysis, documentation, acceptance criteria
  • Business process and data modeling (BPMN, EPC), ARIS
  • Functional and IT concept
  • Authorization concept (involved companies)
  • Website design
  • IT lead for development and customization, coordination of involved service providers (development, hosting)
  • Support during implementation
Jan 2006 - Dec 2008
3 years
Vienna, Austria

Project Lead, Requirements Engineer (Project: Development and management of fussballverbindet.at for the 2008 European Football

ViennaCommunications Consulting GmbH (Commissioned by the Austrian Federal Government and the Austrian Football Association)

Development and management of fussballverbindet.at for UEFA Euro 2008 under the motto "Experience Emotions".

  • One year before UEFA Euro 2008, the community portal fussballverbindet.at (Oracle, Java, Typo3, MySQL, etc.) was launched with support from the Austrian Federal Government and in cooperation with the Austrian Football Association.
  • The project goal was to raise public awareness of Euro 2008 and spark fan enthusiasm. Community members could earn points around football topics, win tickets, order rewards, place bets, and participate in auctions, sweepstakes, surveys, and more. Additional activities and entertainment were available in the "Penalty Box," at the "Kickpoint," in the "Fan Curve," and via the "ORF Insider SMS Butler" (ORF Insider campaign tool). The portal also provided dynamic coupons from retail partners (B2B), which community members could purchase with points and redeem.
  • All Austrian municipalities were also involved alongside fans to participate in various competitions. Every municipality taking part in the "2008 - All Austria on the Ball" campaign had a chance to win the title "Fan Municipality 2008," along with attractive prizes.
  • A data warehouse was built to collect and analyze all data from the operational Oracle and MySQL databases.
  • A loyalty management solution was used as the foundation of the entire system.

Tasks as Project Lead, Requirements Engineer:

  • Stakeholder management
  • Project management
  • Requirements analysis, documentation, test and acceptance criteria
  • Business process and data modeling (BPMN, EPC), ARIS
  • Functional and data concept (over 200 pages)
  • IT concept
  • Authorization concept
  • Website design
  • eCommerce: IT lead and coordination of all service providers for development, including integration of the INTERSPORT online shop (ordering, payment)
  • Support for rollout to participating Austrian municipalities
  • Ongoing operational support
Jan 2005 - Dec 2008
4 years
Germany

Project Manager, Requirements Engineer

Media, Commerce and Systems House of Volksbanken Raiffeisenbanken

Provider of investment funds for private investors in the cooperative financial group.

Project: UnionPartnerProgramm to strengthen collaboration between the cooperative and bank advisors:

  • The goal was to set up an advisor program where each activity is directly rewarded. Union Investment uses this program to specifically encourage advisor behavior. Bank advisors were provided, among other things, with an interactive section for various questionnaires, including closed questions with rewards for correct answers (open answer options and automatic points for participation, quick votes), and bonuses for successful completion of web trainings.
  • This allowed bank advisors to collect bonus points and exchange them for rewards. The UnionPartnerProgramm was very popular among advisors. In summer 2008, over 20,000 participants were active.

Project: Bonus program for customers of Volksbanken Raiffeisenbanken for the 2006 FIFA World Cup:

  • The goal was to increase MasterCard’s market share in credit cards and significantly boost credit card sales through the "Final Fever" bonus program for the 2006 FIFA World Cup. After the World Cup, the portal was expanded into a sports portal with integration of VISA credit cards. Foundation: Loyalty Management.

General tasks as Project Manager, Requirements Engineer:

  • Stakeholder management
  • Project management
  • Requirements analysis and coordination with the client
  • Collaboration and coordination with the project leads of the central institutions DZ Bank and WGZ Bank
  • Coordination with the cooperative IT service provider and MasterCard
  • Documentation of requirements including test and acceptance criteria
  • Business process and data modeling (BPMN, EPC, UML)
  • Functional and IT concept
  • Identity and access management
  • Website design
  • IT lead and coordination of all service providers
  • eCommerce: integration of the client’s shops (reward ordering, co-payment)
  • Support for nationwide rollout and ongoing maintenance
  • Training of customer teams
  • Creation of manuals for administrators and banks
  • Integration of VISA credit cards
Jan 2004 - Dec 2007
4 years
Germany

Multi-project Manager, Business Analysis (Project: VR-PLUS - Value-Added Program)

Media, Commerce and Systems House of Volksbanken Raiffeisenbanken

Project VR-PLUS - value-added program for members of Volksbanken Raiffeisenbanken.

  • Members of a Volksbank Raiffeisenbank receive the VR-BankCard Plus at participating banks, which also serves as proof of membership. They enjoy numerous benefits such as attractive discounts and special service offers from partner companies regionally and nationwide.
  • Developed a proposal for the expansion of the system.
  • Implementation of a bonus program for members of the Volks- und Raiffeisenbanken in Germany.
  • Alignment of the detailed concept with the client, DZ Bank, and WGZ Bank.
  • Coordination with the web agency and hosting partner for the installation of the entire solution.
  • Customization of the application to meet client requirements.
Jan 2003 - Dec 2006
4 years
Munich, Germany

Project Lead, Requirements Engineer (Project: M//CARD – customer card, bonus points solution, value vouchers, coupons)

Stadtwerke München

Assignment: Development of a loyalty system with extensive benefits, tailored to regional needs.

Solution:

  • Two-level customer card system:
  • SWM customers
  • Customers of retail partners
  • Collecting bonus points on purchases at leading retail companies in Munich
  • Special discounts at many Munich companies and municipal pools, and discounts for cultural events
  • Redeeming bonus points for value vouchers (mailed or printed directly at retail partners via interactive kiosk terminals)
  • Data exchange with the SAP system (BW) and the letter shop
  • Sending coupons with the SWM customer magazine M-Direkt
  • Initial mailing of the application form and the SWM customer card to over 1 million SWM customers

Tasks as Project Lead, Requirements Engineer:

  • Stakeholder management
  • Project management
  • Requirements analysis and alignment with the client, documentation, test and acceptance criteria
  • Business process and data modeling (BPMN, EPC) with CaseWise
  • Functional and IT concept
  • Identity and access management
  • Website design
  • Training of the customer service team
  • Support during system rollout to retail partners
  • Creation of manuals for administrators and support
  • Ongoing support
Jan 2003 - Dec 2004
2 years
Germany

Project management, concept, implementation (Project: CashDay Couponing Platform)

PRO7

Assignment: Sales support for media-related products for retailer partners via the CashDay couponing platform for PRO7-Club members.

Solution:

  • Broad and attractive coupon distribution for media products (DVDs, videos, books, tickets, …) with targeted communication
  • Campaigns run independently of retailers, with no handling effort at the point of sale, purchase of products possible at any retailer
  • Return of the invoice together with the coupon to credit the coupon value to the customer’s "Cash" account
Jan 2002 - Dec 2004
3 years
Germany

Project management, business process analysis, modeling (process, data), concept (Project: Sparkassen bonus program S-points)

Deutsche Sparkassen

Assignment:

  • Maintain the competitiveness of the Sparkassen, reduce the outflow of funds to third-party banks, increase customer traffic in branches, insulate against competitors’ offers, optimize revenue by rewarding selected products, increase cross-selling, tap into customer potential -> unified view of customers.

Solution:

  • Implementation of the customer relationship management approach for private customers of the Sparkassen

  • Rewarding Sparkassen services and special offers with regional and national partners (retail), systematic customer loyalty rewards, creating switching barriers

  • Continuous communication for more and better customer contacts

  • Awarding bonus points by sales staff for product completions -> awarding S-points as an alternative to price reductions

  • Awarding bonus points as part of complaint management

  • Support during the rollout for the first participating Sparkassen, ongoing support, training of customer teams.

IT and project management, product management, product owner, business process analysis, business analysis/development,

Work with COUPER – Total Relationship Management System (customers, partners, employees, suppliers). Launch of projects like M//CARD, S-points, Union Investment partner program, Active Fever, Konen, PRO life, BRAM Card (Konen Luxembourg). Functional and data modeling with CaseWise.

Subproject management, business process analysis, concept, implementation, test system rollout, consulting and training of

DB AG

  • Integrated transport control system for freight traffic.
  • Support DB development team in developing the first applications.
Munich, Germany
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Giesecke & Devrient

  • Software for banknote processing systems.

Consultant/Analyst

Property and Life Insurance Group (Client)

  • Selection and implementation of a standard software for policy management for a property and life insurance group.
  • Market analysis for standard software in the insurance sector, defining criteria for an evaluation catalog, evaluating all products, conducting workshops and vendor presentations, supporting project management, advising on business process analysis and defining a project approach, creating a migration concept for the legacy system.

Project management, business process analysis, design, development

Siemens AG

  • Globally deployed supplier management system (intranet).
  • Reports/analyses with SAP-EIS.

Summary

Experienced freelancer with over 30 years of experience in management consulting and in IT, media, telecommunications, and retail. Skilled in strategic planning and commercial due diligence with a proven ability to communicate with stakeholders and top management. Proficient in initiating new business ideas and ventures, such as product development, process optimization, managing complex transformation programs, and executing M&A projects in Switzerland, Austria, and Germany.

Languages

German
Native
English
Intermediate
Dutch
Elementary
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