Hans Lindeman

Requirements Engineer (Product Promotional Items & Asset Management)

Munich, Germany

Experience

Jan 2020 - Dec 2025
4 years

Requirements Engineer (Product Promotional Items & Asset Management)

REWE Systems GmbH

  • Gather and design requirements from departments and stakeholders
  • Organize and lead workshops
  • Create and write user stories
  • Guide user stories from refinement to rollout
  • Map user stories
  • Facilitate regular meetings
  • Plan and run releases
  • Error and data analysis
  • Quality assurance

Skills and strengths:

  • Many years of experience as a requirements engineer/business analyst in portals and digitization
  • Spotting and analyzing optimization potentials
  • Analytical, conceptual, and strategic approach to clearly present complex topics
  • Stakeholder management
  • Functional and technical analysis of new products
  • Support for complex IT projects
  • Technical IT understanding and experience
  • Many years in software development
  • Moderation and communication with service providers
  • Requirements engineering with external systems
  • Agile project management
  • Quality assurance (quality gates) based on ISTQB
  • Ticket systems
  • Retail experience

Projects:

  • HOP
  • Papinet
  • Obility (external system)
  • RWS

Tools:

  • Jira, Confluence, Conceptboard, Scrum, SAFe
  • Databases: Snowflake, Oracle, Teradata, DBeaver
  • SQuirreL
  • MicroStrategy
Jan 2020 - Dec 2021
1 year

Business Analyst Data Management (Project Service Monitor)

Deutsche Bahn AG

  • Define, align, and document functional and non-functional requirements (epics, features, user stories)
  • Create domain documents (functional system specs, service specs, interface specs)
  • Develop data models and define data and data source requirements
  • Stakeholder management and plan/run workshops
  • Advise product owner on quality gates

Tools:

  • Jira, Confluence, PGModeler, DBeaver, PostgreSQL, Tableau
Jan 2019 - Dec 2020
2 years
Munich, Germany

Project Manager, Technical Product Owner, Business Analyst, Development of Commission System (Project: Salesforce

Messe München GmbH

Salesforce implementation project (replacing legacy Siebel system)

As project manager:

  • Manage service providers (development teams)
  • Advise on EU GDPR and data quality implementation
  • Support company processes (international offices, partners, involved systems)
  • Plan interfaces including migration and test strategy
  • Stakeholder, conflict, and quality management

As technical product owner:

  • Plan digital solution architecture: Salesforce, MCAD (interactive plans), Aditus access system, commission system, SAP FI, shop systems, AOA, DWH
  • Coordinate with external systems
  • Write user stories: interfaces between Salesforce and other systems
  • Create migration concept to transfer data from legacy system
  • Conduct tests (Kibana dashboards, Xray)

As business analyst/developer for commission system:

  • Analyze business processes of Salesforce and external systems (ERM, SERM, UML, data flow) and create new processes
  • Business process engineering (parallel operation of new/legacy systems)
  • Requirements engineering for external systems
  • Define requirements for a new international commission system
  • Functional and technical analysis of new products and MVPs

Systems/tools:

  • MS Project, Salesforce, Scrum/SAFe, Jira, Confluence, SAP FI, LeanIX, Lucidchart, Talend, Xray, Kibana, PostgreSQL, SQuirreL SQL
Jan 2018 - Dec 2019
1 year
Düsseldorf, Germany

Business Analyst and Solution Architect (Project: Europe-wide CRM and Loyalty Rollout)

C&A

Business analyst for Europe-wide CRM and loyalty rollout (Salesforce based)

  • Lead business and solution analysis for central microteams “Customer” and “Newsletter”
  • Stakeholder management
  • Project management
  • Support microteams “Mobile App,” “Loyalty,” and “Order”
  • Product owner for “Customer” and “Newsletter”
  • Lead weekly microteam meetings (business, tech)
  • Gather requirements from departments
  • Describe approach for end-to-end and LEG stories
  • Translate requirements into work packages:
  • Define E2E user stories
  • Define LEG-story segments
  • Advise on requirements engineering in agile context
  • Create interface specs to connect CRM with POS, online shops, and other services
  • Design digital solution architecture for CRM rollout with Salesforce components, product systems, shop systems, logistics providers, etc.
  • Connect new POS systems (interfaces, testing)
  • Coordinate and communicate with other interface teams
  • Document interfaces (JSON/XML)
  • Drive and coordinate implementation
  • Business process engineering (new/legacy systems)
  • Advise on process modeling (ERM, UML, data flow)
  • Support MDM team on customer and order data
  • Advise on EU GDPR (deletion concepts, data quality) with legal team
  • Project language: German, English

Test management:

  • Develop test strategy and master plan for SIT and UAT
  • Define test suites and cases (TestRail in Jira)
  • Run application and SIT tests for end-to-end interfaces and microteam segments
  • Document tests and results at user story level

Systems/tools:

  • Salesforce (Service, Marketing, Analytics Cloud, Heroku), SAP PowerDesigner (UML, ERM, data flow), Jira, Confluence, Scrum/SAFe, TestRail, Postman, DevOps, SharePoint, MuleSoft
Jan 2016 - Dec 2019
2 years
Vienna, Austria

Requirements Engineer, Product Owner, Project Manager, Service Delivery Manager

ViennaCommunications Consulting GmbH

Advising and supporting technical, structural, and organizational software development topics (project management, requirements analysis/description, spec creation) and helping expand service projects for clients.

Offer “Intelligent Communication” (VoIP telephony) for a large Vienna agency (1,500 seats) with tasks:

  • Requirements analysis and management for tender
  • Implement Trello to track all tender topics
  • Review software functionality, document missing features (Jira, Confluence, Trello), propose solutions
  • Evaluate integration of Salesforce and IBM Watson chatbots
  • Propose learning management system
  • Select and evaluate devices and suppliers (China)
  • Review supplier offers for two required data centers (availability, redundancy)
  • Review integration and rollout concepts, availability, security, interfaces, training (SQL Server, firewall)
  • Ensure EU GDPR compliance
  • Product owner for new devices
  • Tools: MS Project, Jira, Confluence
  • Project languages: German, English
  • Documentation: English

Project management and requirements tasks:

  • Stakeholder management, project management
  • Build PMO for company group
  • Lead workshops to identify customer requirements
  • Create specs based on client requirements or jointly
  • Align with professional services on development environment: MS SQL Server, Power BI, Visual Studio, Oracle, Oracle APEX
  • Align on additional feature/change requests
  • Support clients in operations and handover to service & support including document management
  • Stakeholder, conflict, and quality management

Service delivery management tasks:

  • Control processes and structures, update on-call and ticket processes, reports, documentation
  • Align with existing clients (requirements, concerns)
  • Ongoing issue tracking
Jan 2015 - Dec 2017
3 years

PMO Implementation (Project: Implement PMO with time tracking, project management, and billing software ZEP)

Software4You Planungssysteme GmbH

By implementing a PMO, a central project management control was permanently embedded in the organization. It ensures reliable project processes and continuous output improvement. It supports all projects in operations and provides tools like project assistants, standards, and guidelines for project managers.

  • ZEP: select, set up, and roll out a web-based system for daily business with project management, define time tracking (hours, receipts, documents), define billing processes to clients and employee cost accounting, align with tax advisor (booking rules, data exchange), manage leave
  • Develop a permission concept for roles
  • Train, onboard, and support project managers
  • Weekly forecasting and cross-project controlling
  • Implement DATEV Unternehmen Online (digital office)
  • Create manuals for admins and project staff
Jan 2013 - Dec 2016
4 years

Project Lead, Product Owner for Health Management Solution and Motion Sensor, Requirements Engineer (Project: Development and

Software4You Planungssysteme GmbH

The goal was to develop a unique service for companies focused on nutrition and exercise with integrated health check-ups and a motion sensor (Oracle, Java app).

  • Project management, stakeholder management
  • Requirements analysis and documentation (ARIS)
  • Business process and data modeling, requirements specs
  • Development lead: client team, web dev provider (accessibility), app dev provider (India), define web services (MS tech) for dev partners
  • Choose and implement CRM -> CAS (sales)
  • Motion sensor (China): planning, design, procurement, logistics
  • Corporate health system: base LMS, design, dev lead for web and app, reporting
  • Market launch: build sales org (processes), support sales, integrate external sales team
  • Speak on corporate health at events (Augsburg University, Personal Süd, Personal Swiss, Personal Austria)
Jan 2010 - Dec 2016
6 years
Vienna, Austria

Requirements Engineer, Project Lead (Project: Football Fan Page for T-Mobile Austria)

ViennaCommunications Consulting GmbH

The football fan page was built on a loyalty platform offering exclusive fan actions, contests (e.g., via SMS), reports, etc. Offers were delivered via website, Facebook, and an Oracle APEX app. Fans could redeem rewards from a points shop, with or without co-pay.

  • Requirements analysis, documentation, acceptance criteria
  • Business process and data modeling (EPK, ARIS)
  • Create detailed and technical concept
  • Project management and leadership
  • Stakeholder management
  • Use waterfall and agile
  • Permission management
  • Development lead for back office, website (accessibility), mobile shop app, Facebook
  • Support rollout
Jan 2009 - Dec 2014
4 years
Wangen-Brüttisellen, Switzerland

Project Lead, Requirements Engineer

Accarda AG

Full-service payment provider for integrated customer management and payment cards.

Project “PRO LIFE Community” family program:

  • To strengthen long-term customer ties, we built a family program on an online platform. It boosts loyalty and relationship duration, welcomes prospects early into the PRO LIFE world, and tracks participant behavior. The portal offers coupons (free or discounted) for outings, contests with prizes, and blogs on family topics (health, nutrition, insurance). A loyalty tool in Oracle APEX managed coupon campaigns and analytics.

Project “LEBENSWERT” – corporate health service:

  • Introduced a modern health promotion system with focus on movement, integrated medical check-ups, and a Swiss step counter.
  • Hybrid waterfall/agile approach
  • Project and stakeholder management
  • Requirements analysis, documentation, acceptance criteria
  • Business process and data modeling (BPMN, EPK, ARIS)
  • Functional and IT concept
  • Web design
  • Development lead (Oracle, Java, Typo3, MySQL)
  • Manage service providers (web dev, check-up integration, hosting)
  • Support building sales org and sales
  • Permission concept for partner companies
  • Support rollout and GDPR compliance
Jan 2008 - Dec 2015
7 years
Vienna, Austria

Project Manager, Requirements Engineer (Project: ORF Insider Relaunch)

ViennaCommunications Consulting GmbH (ORF project)

The new ORF Insider platform aimed to clearly show the added value ORF offers after relaunch (loyalty system based). Popular services and new features became available after free signup: video streams, SMS services, exclusive contests, show tickets, ORF discounts, and event offers in a custom shop.

We ran cross-channel automated campaigns (email, SMS, web) with a custom tool and used Oracle APEX analytics plus a Power BI-based platform for campaign monitoring, signups, and usage.

  • Waterfall approach
  • Stakeholder and project management
  • Requirements analysis, documentation, acceptance criteria
  • Business process and data modeling (BPMN, EPK, ARIS)
  • As-is/to-be migration concept
  • Accessible web design
  • Migrate legacy data (300k+ records)
  • Permission model for back office users
  • IT lead and vendor management (web, campaign tool, SMS services)
  • Build BI system on MS SQL Server and Power BI
  • Define, test, and run email/SMS campaigns (30+ criteria)
  • Create customization manual
  • Train ORF staff
  • Support rollout
Jan 2008 - Dec 2011
4 years
Vienna, Austria

Project Manager, Requirements Engineer

ViennaCommunications Consulting GmbH

City of Vienna projects:

  • Expand full-service support for tenants in 230,000+ city apartments via 200+ multimedia phone stations, two sites, 24/7 hotlines, info and service lines, helpdesk for surveys, appointments, registration, telesales, 1st/2nd-level support, etc.

Project: Marketing actions in selected Austrian communities:

  • Goal: deepen customer ties in defined areas, promote products (TV, internet, phone) to existing and new customers.

Project: Event management system for FSW (Fonds Soziales Wien):

  • Implement booking system for events via call center agents and web (booking, cancellation, email confirmations).

General tasks:

  • Stakeholder management
  • Project and requirements management
  • Requirements analysis, documentation, acceptance criteria
  • Business process and data modeling (BPMN, EPK, ARIS)
  • Functional and IT concept
  • Permission model
  • Web design
  • IT lead and vendor coordination (dev, hosting)
  • Support rollout
Jan 2005 - Dec 2009
3 years
Vienna, Austria

Project Lead, Requirements Engineer (Project: Development and Maintenance of fussballverbindet.at for Euro 2008)

ViennaCommunications Consulting GmbH (Austrian government and ÖFB project)

Developed and managed fussballverbindet.at for Euro 2008 under “Experience Emotions” in partnership with Austrian government and football federation. The community portal (Oracle, Java, Typo3, MySQL) launched a year before the event. It engaged fans with points, prize draws, auctions, polls, the “penalty area,” “kickpoint,” “fan curve,” and “ORF Insider SMS-Butler.” B2B coupons were dynamically provided and redeemed with points. Austrian communities competed for “Fan Community 2008” title. A data warehouse aggregated and analyzed operational data. A loyalty management solution ran the system.

Tasks:

  • Stakeholder and project management
  • Requirements analysis, documentation, acceptance criteria
  • Business process and data modeling (BPMN, EPK, ARIS)
  • Functional and data concept (200+ pages)
  • IT concept
  • Permission model
  • Web design
  • eCommerce: IT lead and vendor coordination for shop integration (INTERSPORT ordering and payment)
  • Support roll-out in communities
  • Support ongoing operations
Jan 2004 - Dec 2009
4 years
Germany

Project Manager, Requirements Engineer

Media, Trade and System House of Volksbanken Raiffeisenbanken

Investment fund provider for private clients in the cooperative banking group.

Project UnionPartnerProgram to strengthen cooperation between the cooperative and bank advisors:

  • Built a rewards program where each activity is rewarded. Advisors earn points via quizzes, web training, quick votes, and redeem for rewards. Over 20,000 advisors participated in summer 2008.

Project Bonus program for banks’ customers at FIFA World Cup 2006:

  • Goal: increase MasterCard market share and card transactions via “Final Fever” bonus program. After the cup, turned portal into sports portal with Visa integration. Based on loyalty system.

General tasks:

  • Stakeholder management
  • Project management
  • Requirements analysis and client alignment
  • Coordination with central banks’ project leads (DZ Bank, WGZ Bank)
  • Coordinate with IT provider and MasterCard
  • Document requirements and acceptance criteria
  • Business process and data modeling (BPMN, EPK, UML)
  • Functional and IT concept
  • Identity and permission management
  • Web design
  • IT lead and vendor management
  • eCommerce: integrate client shops (reward ordering, co-pay)
  • Support rollout and training
  • Create admin and bank manuals
  • Integrate Visa cards
Jan 2004 - Dec 2008
4 years
Germany

Multi-Project Manager, Business Analyst (Project: VR-PLUS Value Program)

Media, Trade and System House of Volksbanken Raiffeisenbanken

Project VR-PLUS – value program for cooperative bank members:

  • Members get VR-BankCard Plus as membership ID and enjoy discounts and offers regionally and nationally.
  • Proposed system enhancements
  • Launched bonus program for bank members in Germany
  • Align detailed concept with client, DZ Bank, WGZ Bank
  • Coordinate with web agency and hosting partner
  • Customize application to client needs
Jan 2003 - Dec 2006
4 years
Munich, Germany

Project Manager, Requirements Engineer (Project: M//CARD – Customer Card, Bonus Points, Vouchers, Coupons)

Stadtwerke München

Task: build a loyalty system with wide benefits for regional needs.

Solution:

  • Two-level customer card system: SWM customers and partners’ customers
  • Earn points at leading Munich retailers
  • Special discounts at city baths and cultural events
  • Redeem points for vouchers (mailed or printed at partner kiosks)
  • Data exchange with SAP BW and letter shop
  • Send coupons with SWM magazine M-Direkt
  • Initial mailing of application form and cards to 1M+ SWM customers

Tasks:

  • Stakeholder management
  • Project management
  • Requirements analysis and alignment with client, documentation, acceptance criteria
  • Business process and data modeling (BPMN, EPK) with CaseWise
  • Functional and IT concept
  • Identity and permission management
  • Web design
  • Train customer service team
  • Support rollout with partners
  • Create admin and support manuals
  • Ongoing support
Jan 2003 - Dec 2004
2 years
Germany

Project Lead, Concept, Implementation (Project: CashDay Couponing Platform)

PRO7

Task: support sales of media products for partners via CashDay couponing platform for PRO7 club members.

Solution:

  • Wide coupon distribution for media products (DVDs, videos, books, tickets) with targeted communication
  • Campaigns run off-site without POS effort; customers buy from any retailer
  • Customers send invoice and coupon back to get cash credit
Jan 2002 - Dec 2004
3 years
Germany

Project Lead, Business Process Analysis, Modeling (Process and Data), Concept (Project: S-points Bonus Program)

Deutsche Sparkassen

Task:

  • Keep Sparkassen competitive, reduce outflow to other banks, boost branch traffic, resist competitors, optimize earnings via product rewards, cross-sell, unified customer view.

Solution:

  • CRM approach for retail customers

  • Reward Sparkassen services and partner offers

  • Systematic loyalty rewards to build barriers to exit

  • Ongoing communication

  • Advisors award S-points at product sales as alternative to discounts

  • Award points in complaint handling

  • Support launch for first banks, ongoing support, train teams.

IT and Project Lead, Product Management, Product Owner, Business Process Analysis, Business Analysis/Development

Worked with COUPER – total relationship management system (customers, partners, employees, suppliers). Implemented projects like M//CARD, S-points, Union Investment Partnerprogram, Active Fever, Konen, PRO LIFE, BRAM Card (Konen Luxembourg). Functional and data modeling with CaseWise.

Subproject Lead, Business Process Analysis, Concept, Implementation, Test System Rollout, Consulting and Training

DB AG

  • Integrated transport control system for freight.
  • Supported DB development team on initial applications.
Munich, Germany
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Giesecke & Devrient

  • Software for currency processing systems.

Consultant/Analyst

Insurance Group (Client)

  • Select and implement a standard software for policy administration in a P&C and life insurance group.
  • Market analysis of insurance software, set criteria, evaluate products, run workshops and vendor demos, support project leadership, advise on process analysis and project approach, create migration concept for legacy system.

Project Lead, Business Process Analysis, Concept, Development

Siemens AG

  • Global supplier management system (intranet).
  • Reporting and analysis with SAP-EIS.

Summary

Experienced freelancer with over 30 years in management consulting and in IT, media, telecommunications, and retail. Skilled in strategic planning and commercial due diligence with proven ability to communicate with stakeholders and top management. Proficient in launching new business ideas and initiatives, such as product development, process optimization, managing complex transformation programs, and leading M&A projects in Switzerland, Austria, and Germany.

Languages

Dutch
Native
German
Native
English
Advanced