Hans L.

Requirements Engineer (Product Promotional Materials & Asset Management)

Munich, Germany

Experience

Jan 2021 - Dec 2024
4 years

Requirements Engineer (Product Promotional Materials & Asset Management)

REWE Systems GmbH

  • Gathering and designing requirements from business units and stakeholders
  • Organizing and conducting workshops
  • Creating and writing user stories
  • Supporting user stories from refinement to rollout
  • Mapping user stories
  • Moderating regular meetings
  • Organizing and executing releases
  • Error analysis and data analysis
  • Quality assurance

Skills and strengths:

  • Extensive experience as a requirements engineer/business analyst in portals and digitalization
  • Identifying and analyzing optimization potential
  • Analytical, conceptual and strategic approach to presenting complex issues
  • Stakeholder management
  • Functional and technical analysis of new products
  • Supporting complex IT projects
  • Technical IT understanding and experience
  • Extensive experience in software development
  • Moderating and communicating with service providers
  • Requirements engineering with external systems
  • Agile project management
  • Quality assurance (quality gates) based on ISTQB
  • Ticketing system
  • Experience in retail

Projects:

  • HOP
  • Papinet
  • Obility (external system)
  • RWS

Tools:

  • Jira, Confluence, Conceptboard, SCRUM, SAFe
  • Databases: Snowflake, Oracle, Teradata, DBeaver
  • Squirrel
  • MicroStrategy
Jan 2021 - Dec 2021
1 year

Business Analyst Data Management (Project Service Monitor)

Deutsche Bahn AG

  • Description, alignment and documentation of functional and non-functional requirements (epics, features, user stories)
  • Creating business documents (functional system, service and interface specifications)
  • Creating data models and requirements for data and data sources
  • Stakeholder management and planning and conducting workshops
  • Advising the product owner on quality gates

Tools:

  • Jira, Confluence, PGModeler, DBeaver, PostgreSQL, Tableau
Jan 2019 - Dec 2020
2 years
Munich, Germany

Project Manager, Technical Product Owner, Business Analyst, Commission System Developer (Project: Salesforce Implementation)

Messe München GmbH

Project: Salesforce implementation (replacing the legacy Siebel-based system)

As Project Manager:

  • Managing service providers (development teams)
  • Advising on GDPR implementation and data quality
  • Supporting business processes in the company (foreign offices, partners, involved systems)
  • Approaching interfaces including migration and test strategy
  • Stakeholder management, conflict and quality management

As Technical Product Owner:

  • Planning the digital solution architecture: Salesforce, MCAD (interactive plans), Aditus access system (visitors, etc.), commission system, SAP FI, shop systems, AOA, DWH
  • Coordinating with surrounding systems (external systems)
  • Creating user stories: interfaces between Salesforce and other systems
  • Migration concept for data transfer from the legacy system
  • Executing tests (Kibana dashboards, Xray)

As Business Analyst, Commission System Development:

  • Business process analysis for Salesforce and surrounding systems (ERM, SERM, UML, data flow) and creating new business processes
  • Process and business engineering (parallel operation of new and legacy systems)
  • Requirements engineering for surrounding systems
  • Requirements for a new commission system (international)
  • Functional and technical analysis of new products, MVPs

Systems/Tools:

  • MS Project, Salesforce, SCRUM/SAFe, Jira, Confluence, SAP FI, LeanIX, Lucidchart, Talend, Xray, Kibana, PostgreSQL, SQuirreL SQL
Jan 2018 - Dec 2018
1 year
Düsseldorf, Germany

Business Analyst and Solution Architect (Project: Europe-wide CRM and Loyalty Rollout)

C&A

Business Analyst for the Europe-wide rollout of CRM and loyalty (based on Salesforce).

  • Responsible business and solution analyst for the central microteams 'Customer' and 'Newsletter'
  • Stakeholder management
  • Project management
  • Working with the 'Mobile App', 'Loyalty' and 'Order' microteams
  • Product owner for 'Customer' and 'Newsletter'
  • Leading weekly microteam meetings (business, technical)
  • Capturing requirements from business units
  • Describing the approach for E2E and LEG stories
  • Translating requirements into work packages and activities:
  • Defining E2E user stories
  • Defining segments (LEG stories) of the E2E flows
  • Advising on requirements engineering in the context of agile methodologies
  • Creating interface specifications for connecting the CRM system to POS systems, online shops and other service providers
  • Designing the digital solution architectures for the CRM rollout with Salesforce components, product systems, shop systems, logistics providers, etc.
  • Connecting the new POS systems (interfaces, tests)
  • Coordinating and communicating with other interface functions
  • Documenting interfaces (JSON/XML formats)
  • Driving and coordinating the implementation
  • Process and business engineering (new and legacy systems)
  • Advising on process modeling (ERM, UML, data flow)
  • Supporting the MDM team with customer and order data
  • Advising on GDPR implementation, e.g., deletion policies, data quality management in coordination with the legal department
  • Project languages: German, English

Test management:

  • Creating the test strategy and master test plan for SIT and UAT
  • Defining test suites and test cases (TestRail in JIRA)
  • Conducting application and SIT tests for end-to-end interfaces, including the dedicated segments for the above microteams
  • Documenting tests and results at the user story level

Systems/Tools:

  • Salesforce (Service, Marketing, Analytics Clouds; Heroku), SAP PowerDesigner (UML, ERM, data flow), JIRA, Confluence, SCRUM/SAFe, TestRail, Postman toolchain, DevOps, SharePoint, MuleSoft
Jan 2017 - Dec 2018
2 years
Vienna, Austria

Requirements Engineer, Product Owner, Project Management, Service Delivery Management

ViennaCommunications Consulting GmbH

Consulting and support on technological, structural and organizational questions around software development (project management, requirements analysis/description, specification development) and supporting the expansion of service projects for clients.

Creating the 'Intelligent Communication' proposal (VoIP telephony) for a large authority in Vienna (1,500 users) with the following tasks:

  • Requirements analysis/management for the tender
  • Introducing Trello to map all topics of the tender
  • Checking software solution functionality, describing missing features (Jira, Confluence, Trello), developing solution proposals
  • Evaluating the integration of Salesforce, IBM Watson and chatbots
  • Proposing a learning management system
  • Selecting end devices – sourcing a new supplier and evaluation (China)
  • Reviewing supplier offers for the two required data centers (availability, failover, etc.)
  • Reviewing concepts for integration and rollout, availability and security, interfaces, training (SQL Server, firewall, etc.)
  • Reviewing compliance with GDPR
  • Product Owner: new devices
  • Tools: MS Project, JIRA, Confluence
  • Project languages: German, English
  • Documentation: English

Project management, requirements engineer tasks:

  • Stakeholder management, project management
  • Establishing a PMO for the group
  • Leading workshops to identify customer requirements
  • Creating functional specs based on customer requirement documents or joint requirement documents
  • Coordinating with professional services on development environments: MS SQL Server, MS Power BI, MS Visual Studio, Oracle, Oracle APEX
  • Coordinating additional requirements (feature/change requests)
  • Supporting customers in operations with subsequent handover to service & support, including document management
  • Shareholder, conflict and quality management

Service delivery management tasks:

  • Monitoring existing processes and structures and extending/adapting on-call, ticketing processes, incident reporting, documentation, etc.
  • Coordinating with existing clients (requirements, concerns, etc.)
  • Ongoing monitoring of customer requests (development)
Jan 2015 - Dec 2017
3 years

PMO Implementation (Project: PMO introduction with project time tracking, project management and billing software (ZEP))

Software4You Planungssysteme GmbH

By introducing a PMO, centralized control of project business was permanently anchored in the organization. It ensures a reliable execution of all project processes and a continuous improvement of the output. It supports all operational projects and provides tools such as project assistants, standards, and guidelines to all project managers.

  • ZEP: Selection, setup, and implementation of a web-based system for daily business including project management, defining service tracking (time, receipts, documents, etc.), defining billing processes for clients and cost accounting for employees (cost centers, cost types, etc.), coordinating processes with tax advisors (posting rules, data exchange, etc.), and leave management.
  • Authorization concept for different roles.
  • Training, onboarding, and support/mentoring of project managers.
  • Forecasting (weekly), cross-project controlling.
  • Implementation of DATEV Unternehmen Online (Digital Office).
  • Creating manuals for administrators and project staff.
Jan 2013 - Dec 2016
4 years

Project Manager, Product Owner for Workplace Health Management Solution and Motion Sensor, Requirements Engineer (Project:

Software4You Planungssysteme GmbH

The goal was to develop a service as a unique option for companies focusing on nutrition and exercise with integrated medical check-ups and a motion sensor (Oracle, Java application).

  • Project management, stakeholder management
  • Requirements analysis and documentation (ARIS).
  • Business process and data modeling, requirements and specifications document.
  • Development leadership: client team, web agency (accessible), smartphone app development vendor (India), description of web services (MS technology) for development partners.
  • Selection and implementation of CRM system -> CAS (sales).
  • Motion sensor (China): planning, design, procurement, logistics.
  • Workplace health promotion system: base LMS system, concept, design, development leadership of website, smartphone app, reporting.
  • Market launch: building the sales organization (processes, approach), support in sales, integration of external sales team.
  • Participation in panel discussions on corporate health (Faculty of Business and Economics, University of Augsburg; Personal Süd; Personal Swiss; Personal Austria).
Jan 2011 - Dec 2016
6 years
Vienna, Austria

Requirements Engineer, Project Manager (Project: Development of a football fan page for T-Mobile Austria)

ViennaCommunications Consulting GmbH

The football fan page was designed and developed based on a loyalty management platform. It provided exclusive promotions, contests (e.g. via SMS), reports, etc. to fans. The offerings were available through a website, Facebook, and a smartphone app (based on Oracle APEX), with rewards from a reward shop, with and without co-payment.

  • Requirements analysis, documentation, test/acceptance criteria.
  • Business process and data modeling EPK (ARIS).
  • Creation of detailed functional and IT concept.
  • Project management, project leadership.
  • Stakeholder management.
  • Approach: waterfall and agile.
  • Authorization management.
  • Development leadership:
  • Back office
  • Website (accessible)
  • Mobile app for reward shop (with co-payment)
  • Facebook
  • Support during rollout
Jan 2010 - Dec 2013
4 years
Wangen-Brüttisellen, Switzerland

Project Manager, Requirements Engineer

Accarda AG

Full-service payment provider for integrated customer management and payment-enabled customer cards.

Project: Development of family program 'PRO LIFE Community':

  • To strengthen long-term connection, a family program was developed on an online platform to increase customer loyalty and relationship duration, welcome prospects early into a PRO LIFE world, and set up a family program that identifies and supports participants' individual behavior over as long a period as possible. PRO LIFE Family is the online portal that offers real value to families. Partner companies provided coupons (free or discounted) for popular excursion destinations and leisure activities, competitions with attractive prizes, and blogs (set up similar to groups in XING) on family topics such as health, nutrition, insurance & retirement planning.
  • An integrated tool (Oracle, APEX) in the loyalty system was used for coupon campaigns (email, web) and campaign analysis.

Project LEBENSWERT – Corporate Health Promotion Service:

  • Implementation of a modern corporate health promotion system focusing on exercise with integrated medical check-ups and a pedometer from a Swiss provider.
  • Approach: waterfall and agile
  • Project management, stakeholder management
  • Requirements analysis, documentation, acceptance criteria
  • Business process and data modeling (BPMN, EPK), ARIS
  • Functional and IT concept
  • Website design
  • Development leadership (Oracle, Java, Typo3, MySQL)
  • Managing involved service providers (website development, check-up integration, hosting)
  • Support in building the sales organization (processes, approach) and in sales
  • Authorization concept (participating companies)
  • Support during rollout
  • Support with GDPR
Jan 2008 - Dec 2014
7 years
Vienna, Austria

Project Manager, Requirements Engineer (Project: ORF Insider Relaunch)

ViennaCommunications Consulting GmbH (Auftrag ORF)

The focus of the new platform was to make the value offered by ORF even clearer to its customers after the relaunch (based on a loyalty management system). The most popular services to date and new features were to be made available to all interested users after free registration. Video streams, SMS services, exclusive contests, tickets for ORF programs, special offers like various ORF discounts, and other special deals at major events were integrated (own shop system).

Using a custom tool developed for ORF Insider, cross-channel automated campaigns (email, SMS, web) were regularly deployed and analyzed. In addition to the integrated reporting system (Oracle APEX), an analytics platform based on MS Power BI products was provided to monitor ongoing campaigns, registrations, offer usage, etc.

  • Approach: waterfall.
  • Stakeholder management, project management.
  • Requirements analysis, documentation, test/acceptance criteria.
  • Business process and data modeling (BPMN, EPK), ARIS.
  • As-is/to-be concept for migration.
  • Design of accessible website.
  • Data migration of legacy system (over 300,000 master records and associated transaction data).
  • Authorization concept for back office users and end users.
  • IT leadership with management of involved service providers (website development, campaign tool, SMS services).
  • Building the BI system based on MS SQL Server and MS Power BI.
  • Definition, testing, and execution of email and SMS campaigns (over 30 criteria).
  • Creation of customization manual.
  • Training of ORF staff.
  • Support during rollout.
Jan 2008 - Dec 2011
4 years
Vienna, Austria

Project Manager, Requirements Engineer

ViennaCommunications Consulting GmbH

City of Vienna project:

  • Expansion of full-service consulting and support for tenants in the City of Vienna's over 230,000 apartments. Support is provided with comprehensive industry know-how and specific expertise, via more than 200 multimedia phone workstations, two locations, 7 days a week, 24 hours a day, through hotlines, info, service and helplines, help desks for customer surveys, appointment scheduling, registration services, telesales, 1st and 2nd level support and much more.

Project to develop a system to carry out marketing measures in selected Austrian municipalities:

  • The goal of the campaign is to intensify and retain customers in the defined action area for existing customers, to draw attention to the product range (TV, Internet, phone) and expand existing contracts, and for new customers, to excite and win them over for the offer.

Project to develop a system for the event management of FSW (Fonds Soziales Wien):

  • Implementation of an event system with the goal of allowing FSW's clients, in addition to booking FSW events by phone through call center agents, to also book event participation directly through the FSW website (booking, cancellation, email confirmations, etc.).

General tasks as Project Manager, Requirements Engineer:

  • Stakeholder management
  • Project management, requirements engineering
  • Requirements analysis, documentation, acceptance criteria
  • Business process and data modeling (BPMN, EPK), ARIS
  • Business and IT concept
  • Authorization concept (involved companies)
  • Website design
  • IT management during development and customization, steering involved service providers (development, hosting)
  • Support during implementation
Jan 2006 - Dec 2008
3 years
Vienna, Austria

Project Lead, Requirements Engineer (Project: Development and Support of fussballverbindet.at for the European Football

ViennaCommunications Consulting GmbH (on behalf of the Austrian Federal Government and the Austrian Football Association)

Development and support of fussballverbindet.at for the 2008 European Football Championship under the motto “Experience Emotions”.

  • A year before the 2008 Championship, the community portal fussballverbindet.at (Oracle, Java, Typo3, MySQL etc.) was launched with the support of the Austrian Federal Government and in cooperation with the Austrian Football Association.
  • The project goal was to bring Euro 2008 into public awareness and spark fan enthusiasm. Community members could collect points around football, win tickets, order rewards, place bets, join auctions, lotteries, surveys, etc. Further actions and entertainment could be found in the “Penalty Area”, at the “Kickpoint”, in the “Fan Curve” and via the “ORF Insider SMS Butler” (ORF insider campaign tool). Dynamic coupons from trade partners (B2B) were made available in the portal. These could be bought by community members with points and then redeemed.
  • All Austrian municipalities were also involved so they could take part in various competitions. All municipalities participating in the “2008 - All Austria at the Ball” campaign got a chance to win the title “Fan Municipality 2008”, along with attractive prizes.
  • A data warehouse was set up to collect and analyze all data from the operational Oracle and MySQL databases.
  • A loyalty management solution was used as the basis for the entire system.

Tasks as Project Lead, Requirements Engineer:

  • Stakeholder management
  • Project management
  • Requirements analysis, documentation, test/acceptance criteria
  • Business process and data modeling (BPMN, EPK), ARIS
  • Business and data concept (over 200 pages)
  • IT concept
  • Authorization concept
  • Website design
  • eCommerce: IT management and coordination of all service providers for development including integration of INTERSPORT’s online shop (ordering, payment)
  • Support for rollout to participating Austrian municipalities
  • Ongoing operational support
Jan 2005 - Dec 2008
4 years
Germany

Project Manager, Requirements Engineer

Medien-, Handels- und Systemhaus der Volksbanken Raiffeisenbanken

Provider of investment funds for private investors in the cooperative financial group.

Project UnionPartner Program to strengthen collaboration between the cooperative and bank advisors:

  • The goal was to build an advisor program where every single activity is directly rewarded. Union Investment uses this program to specifically promote advisor behavior. Advisors were provided with, among other things, an interactive area for different questionnaires, such as closed questions with bonus points for correct answers (open answer options and automatic point allocation for participation, quick votes), and bonus points for successful participation in web trainings.
  • Bank advisors could collect bonus points and exchange them for rewards. The UnionPartner Program is very popular with advisors. In summer 2008, over 20,000 participants were active.

Project: Bonus program for customers of Volksbanken Raiffeisenbanken for the 2006 Football World Cup:

  • The goal was to increase MasterCard’s market share of credit cards and significantly boost credit card revenues with the “Final Fever” bonus program on the occasion of the FIFA Football World Cup 2006™. After the 2006 World Cup, the portal was expanded into a sports portal with VISA credit card integration. Basis: Loyalty Management.

General tasks as Project Manager, Requirements Engineer:

  • Stakeholder management
  • Project management
  • Requirements analysis and coordination with the client
  • Collaboration and alignment with project leads of the central institutions DZ Bank and WGZ Bank
  • Coordination with the VR IT service provider and MasterCard
  • Documentation of requirements including test/acceptance criteria
  • Business process and data modeling (BPMN, EPK, UML)
  • Business and IT concept
  • Identity and access management
  • Website design
  • IT management and control of all service providers
  • eCommerce: integration of the client’s shops (reward ordering, co-payment)
  • Support for nationwide rollout and ongoing support
  • Training of client teams
  • Creation of user manual for administrators and banks
  • Integration of VISA credit cards
Jan 2004 - Dec 2007
4 years
Germany

Multi-project Manager, Business Analyst (Project: VR-PLUS - Value-Added Program)

Medien-, Handels- und Systemhaus der Volksbanken Raiffeisenbanken

Project VR-PLUS - value-added program for members of Volksbanken Raiffeisenbanken.

  • Members of a Volksbank Raiffeisenbank receive the VR-BankCard Plus at participating banks, which also serves as proof of membership. They enjoy numerous benefits like attractive discounts and special service offers from partner companies regionally and nationwide.
  • Created a proposal for system enhancement.
  • Introduced a bonus program for members of Volks- and Raiffeisenbanken in Germany.
  • Coordinated the detailed concept with the client, DZ Bank and WGZ Bank.
  • Coordinated with the web agency and hosting partner for the installation of the complete solution.
  • Customized the application to fit customer requirements.
Jan 2003 - Dec 2006
4 years
Munich, Germany

Project Manager, Requirements Engineer (Project: M//CARD – Customer Card, Bonus Point Solution, Value Vouchers, Coupons)

Stadtwerke München

Assignment: Build a loyalty system with extensive benefits tailored to regional needs.

Solution:

  • 2-level customer card system:
  • SWM customers
  • Customers of partner retailers
  • Collect bonus points with purchases at leading Munich retail companies
  • Special discounts at many Munich businesses and city pools, plus discounts on cultural events
  • Redeem bonus points for value vouchers (shipping or printing directly at partner retailers via interactive kiosk terminals)
  • Data exchange with the SAP system (BW) and the letter shop
  • Mailing of coupons with the SWM customer magazine M-Direkt
  • Initial mailing of the application form and the SWM customer card to over 1 million SWM customers

Tasks as Project Manager, Requirements Engineer:

  • Stakeholder management
  • Project management
  • Requirements analysis and alignment with the client, documentation, test/acceptance criteria
  • Business process and data modeling (BPMN, EPK) with CaseWise
  • Business and IT concept
  • Identity and access management
  • Website design
  • Training of the customer service team
  • Support during system roll-out to partner retailers
  • Creation of manual for administrators and support
  • Ongoing support
Jan 2003 - Dec 2004
2 years
Germany

Project management, concept development, rollout (Project: CashDay couponing platform)

PRO7

Assignment: Sales support of media-related products for retail partners through the CashDay couponing platform for PRO7 club members.

Solution:

  • Wide and attractive coupon distribution for media products (DVDs, videos, books, tickets, ...), with targeted communication
  • Campaigns run independently of the retailer, with no handling effort at the point of sale, products can be purchased at any retailer
  • Return the invoice together with the coupon to credit the coupon value to the customer's account in "Cash"
Jan 2002 - Dec 2004
3 years
Germany

Project management, business process analysis, modeling (processes, data), concept development (Project: Sparkassen bonus

Deutsche Sparkassen

Assignment:

  • Maintain the competitiveness of the savings banks, reduce outflow of funds to third-party institutions, increase customer visits in branches, shield against competitors' offers, optimize revenues by rewarding selected products, increase cross-selling, tap customer potential -> unified view of customers.

Solution:

  • Implementation of a customer relationship management approach for retail customers of the savings banks

  • Rewarding savings bank services and special offers at regional and national partners (retail), systematic customer loyalty rewards, building switching barriers

  • Ongoing communication for more and better customer contacts

  • Awarding bonus points by sales staff at product sign-ups -> issuing S-points as an alternative to price reductions

  • Awarding bonus points through complaint management

  • Support during the rollout for the first participating savings banks, ongoing support, training of customer teams.

IT and project management, product management, Product Owner, business process analysis, business analysis/development,

Working with COUPER – a total relationship management system (customers, partners, employees, suppliers). Rollout of projects like M//CARD, S-points, Union Investment partner program, Active Fever, Konen, PRO life, BRAM Card (Konen Luxembourg). Functional and data modeling with CaseWise.

Subproject management, business process analysis, conceptual design, implementation, test system rollout, consulting and

DB AG

  • Integrated transport control system for freight transport.
  • Support of DB development team in developing the first applications.
Munich, Germany
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Giesecke & Devrient

  • Software for banknote processing systems.

Consultant/Analyst

Property and Life Insurance Group (Client)

  • Selection and implementation of standard software for policy administration for a property and life insurance group.
  • Market analysis of standard software in the insurance sector, defining criteria for an evaluation catalog, evaluating all products, conducting workshops and vendor presentations, supporting project management, advising on business process analysis and defining a project approach, creating a migration concept for the legacy system.

Project management, business process analysis, concept design, development

Siemens AG

  • Globally deployed supplier management system (intranet).
  • Reports/analyses with SAP EIS.

Summary

Experienced freelancer with over 30 years of experience in management consulting and in the fields of IT, media, telecommunications and retail. Competent in strategic planning and commercial due diligence with a proven ability to communicate with stakeholders and top management. Skilled in initiating new business ideas and initiatives, such as product development, process optimization, managing complex transformation programs and conducting M&A projects in Switzerland, Austria and Germany.

Languages

German
Native
English
Advanced
Dutch
Elementary
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