Stefan (Dr.) Schulte
Founder and CEO
Erfahrungen
Founder and CEO
Sherlock & Watson | Marketing and Data Investigations
Connected Marketing company combining CX and Customer Journey mechanics with modern algorithms and intelligent data usage. Projects include:
- CRM Strategy development including Loyalty and Lead Relationship approach for Mitsubishi Deutschland
- Strategic, conceptual and technological CRM consulting for major gaming provider (14M player profiles)
- Campaign management redesign (Email, Social Media, Ingame Communication) along Customer Journey
- CRM solution implementation based on Salesforce and Evalanche for 18 countries
- Implementation and rollout according to country specifications including regulations and languages
- Mobile Games platform concept and Browser Games expansion
- Product Owner for CRM and customer communication based on Evalanche (2019-2023)
- Vodafone B2B CRM Program Lead for 5G customers (March 2020 - January 2021)
- Marketing Automation Platform (Salesforce) implementation
- Loyalty program concept for Stadtwerke Hameln
- Customer optimization, POS consulting and CRM strategy for Modehaus Wellner
Chief Marketing and Data Officer/Member of the Executive Board
PlanetHome Group GmbH
- Program Lead for building Marketing, Marketing Automation (Evalanche), Social Media, CRM, PR and Data Science including strategic direction, capacity, personnel and technology
- CRM and Marketing Automation solution implementation for Germany and Austria
- Development of brand management strategies, CRM strategies, customer journeys and digital touchpoints
- Building Social Media and Performance Marketing departments
- Implementation of predictive analytics scenarios for lead management, loyalty and reactivation measures
- Setup of cloud-based data science infrastructure including data modeling, reporting solutions and machine learning systems
- Integration with all operational systems
Area Lead CRM/Analytics Germany
Microsoft Deutschland GmbH
- Program Lead for strategic realignment of CRM, Marketing Automation, Analytics, Advanced Analytics Market Research and Big Data based on Mobile first – Cloud first customer and product strategy
- Operational integration into business processes considering global RACI matrix
- Area Program Management of global Microsoft team for AI development in Marketing and Sales
- Marketing infrastructure reshaping aligned with global development scenarios
- Establishment of new analysis and scoring methods including social media scoring
- Setup of new cloud-based customer and campaign reporting
- Support of customer situations and PoC developments in Advanced Analytics and AI
- Support of local Microsoft center for Advanced Analytics, IoT and AI
Independent Consultant BI Strategy
Intersport
- Development of BI strategy and organization
- Clarification of technical frontend requirements
- Establishment and management of vendor contacts
- Consulting on relevant criteria
- Evaluation of vendor presentations
Independent Consultant/PMO Lead
Sparkassen Versicherung
Data Warehouse restructuring including reporting and Big Data evaluation study:
- Reorganization of project management including planning, reporting and structure
- Complete project controlling including resources, costs, deadlines
- Project representation in committees
Program Lead/Interim Manager
Waitrose
Building new CRM and Business Intelligence organization including:
- Organization structure
- Processes
- BI Governance and Compliance
- Reporting
- Requirement Engineering
- Personnel
- Contact strategies and potential calculations
Responsible for strategic setup, operational development and systems operations
Senior Manager Business Intelligence Europe
Office Depot International
Multiple roles and responsibilities:
- Development and implementation of new CRM and customer contact strategy based on behavioral customer segments and lifecycle models
- Design and implementation of scoring models for customer churn prediction
- Implementation of Cognos 8.2 with Report Studio, Query Studio and Analysis Studio
- Building European BI organization with P&L responsibility for 26.25 FTE
- Budget and development authority for European data warehouse
Head of Customer Analytics Germany
Karstadt Warenhaus AG
Multiple responsibilities:
- Development of ROI calculation system for communication campaigns
- Implementation of SAS tools for reporting, scoring and campaign selection
- Introduction of campaign monitoring based on customers, campaigns and products
- Building Customer Intelligence department including loyalty concepts for Happy Digits customer card
- Development of new customer acquisition strategies and loyalty/reactivation campaigns
Senior Consultant/Program Lead Marketing
Wincor Nixdorf GmbH
Implementation of CRM system based on Oracle 11i for all international units:
- Marketing planning and controlling
- Sales Force Automation including offer, order and territory management
- Lead Management
- Inbound Service Calls
- Spare parts disposition
Responsible for planning, conception and implementation of new systems
Consultant
Debis Systemhaus/Diebold Management Consulting
Implementation of Database Marketing projects for retail companies including La Redoute, real GmbH, Metro and Mercedes Benz
Zusammenfassung
CRM und Marketingstrategie
Kampagnenmanagement und Marketing Automation
Lead Management
Loyalty Programme
CRM- und Marketingprozesse sowie Organisationen
MarTech
Customer Experience
Business Intelligence
Artificial Intelligence
Personalisierung
Kunden und Auftraggeber waren führende nationale und internationale Unternehmen aus den Branchen Handel, Telekommunikation, High Tech/Mobile.
Herr Dr. Schulte war in seinen Projekten für die Entwicklung und Implementierung kompletter Neukunden- und CRM-Strategien, von verhaltensbasierten Kundenkontaktstrategien, Kommunikations- und Kampagnenkonzepten, Rebrandings, die Implementierung von Kundenmanagement- und Loyalty-Konzepten sowie CRM und Marketing Automation-Lösungen als wesentlicher Bestandteil digitaler Unternehmensstrategien zuständig.
In seinen verschiedenen Management-Funktionen, Projektleitungsfunktionen und Interim-Linienfunktionen war er fachlich und disziplinarisch verantwortlich für Auf- und Ausbau von Marketing und Data Science-Organisationen, BI, Big Data und Direktmarketingstrategien, BI-Governance sowie die Entwicklung von Marketing- und Vertriebsorganisationen.
Durch seine innovativen Ansätze und klare Fokussierung trug Herr Dr. Schulte maßgeblich und nachweisbar zur Umsatzsteigerung der beteiligten Auftraggeber und Unternehmen bei.
Aufgrund verschiedenster Auslandsaufenthalte, internationaler Projekte und Erfahrungen in europäischen, englischsprachigen Konzernen ist er bestens gerüstet für Einsätze in internationalen und offshore Projekten.
Herr Schulte verfügt über sehr umfangreiche Erfahrungen in den Bereichen People Management, Führung und Projektmanagement und hat während seiner beruflichen Laufbahn erfolgreich in PMOs gearbeitet und diese auch geleitet. Herr Schulte hatte in seiner Laufbahn die fachliche und disziplinarische Leitung über Teams bis zu 30 Mitarbeitern in 10 europäischen Ländern.
Sprachen
Ausbildung
Universität Essen
Diplom Betriebswirt · Betriebswirtschaft · Deutschland
Universität Essen
Doktor · Politikwissenschaften · Deutschland
Universität Essen
Vordiplom · Psychologie · Deutschland
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