Product Designer & Creator

As a product designer working across multiple group brands, I had the unique responsibility of overseeing the design of the Muslim dating apps within the MatchGroup portfolio. In particular, I worked extensively on the Hawaya app, which quickly became the leading Muslim matchmaking app. Working alongside an exceptional product team, I played a key role in the research and design process, gathering helpful insights from our group's brands such as Tinder, Hinge, and OKC. Together, we created a whole journey that is safe for Muslims to find serious marriage matches.

Through our efforts, the Hawaya app has become a massive success, with over 3 million downloads globally and an average rating of 4.7 stars. Our commitment to creating a meaningful impact on people's lives has resulted in over 100,000 successful matches on the app, leading to countless happy relationships and marriages within the Muslim community. I am proud to have been a part of this effort and remain dedicated to designing products that empower and support diverse communities.

Sole product designer on the product team. Shipped new features to educate car owners, change the mindset in Egypt and improve their behavior, which led to increased user engagement.

Duties included information architecture planning, user experience mapping, user interface design and the visual design of the brand in the digital space. Work ranged from landing pages, e-commerce architecture, mobile app designs and prototypes, email campaigns. Managed and mentored junior designers and interns.

Creating an amazing interface for governments in UAE / KSA / UK

Work ranged from early ideation and exploration of a new digital product to creating an Ai SAS Product to create a builder for bots, to create a global experience for facebook/WhatsApp/ Slack bots. The design process relied on fast sprints where ideas were fushed out quickly and iterated upon. This sprint process allowed for rapid idea validation through various types of prototyping.