Vale Querini
Lead UX Designer (Growth)
Experience
Apr 2023 - Jul 2023
4 monthsLead UX Designer (Growth)
Taxfix
- Led contextual research initiatives and guided the ideation phase, playing a pivotal role in aligning the team towards a comprehensive mobile app redesign strategy.
- Employed strategic optimization techniques to refine the web app's conversion funnel, leading to improved user interaction and conversion rates.
- Discovered and consolidated insights from different teams and previous research studies, strengthening cross-functional cooperation.
Dec 2022 - Present
2 years 7 monthsUX Instructor
Springboard
- Mentoring and coaching aspiring UX designers, providing guidance on design principles, user-centered methodologies, and industry best practices. Offered personalized feedback to nurture students' creative and problem-solving skills, fostering their growth into confident UX professionals.
Nov 2022 - Present
2 years 8 monthsDomain Expert (Design and Research)
MVP Match
- I evaluate applicants' skills and strengths in order to help match the right freelancer with the right client and project. I also consult on how to best define specialist design roles and competencies.
Oct 2022 - Present
2 years 9 monthsFounder
Better Standards Club
- Better Standards Club is a project that promotes inclusive, ethical, and sustainable design practices.
Aug 2022 - Oct 2022
3 monthsSenior Product Designer
Contentful
- Enhanced the developer experience throughout the onboarding process of a well-known content management software.
Feb 2022 - Apr 2022
3 monthsSenior Product Designer
Grover
- Led redesign initiatives for content-heavy touchpoints, resulting in improved user experiences and increased user engagement
- Collaborated closely with UX writers and brand designers to ensure the integration of content and branding elements into the user interface, keeping the product experience consistent
- Established a UX research backlog centered around the team's goals and needs to facilitate data-driven decision-making
Nov 2021 - Dec 2021
2 monthsUX Consultant
Francis
- Advised on and conducted strategic design research for the development of the launch version of a B2B budgeting tool
Jun 2021 - Sep 2021
4 monthsSenior UX Designer
Bitwala
- Identified improvement opportunities within the signup and account opening process
- Reviewed available user insights and used them to prioritize and define growth experiments
- Facilitated the creation of product experience principles to guide the product design team
Feb 2021 - Apr 2021
3 monthsSenior UX Researcher
Depop
- Reviewed existing design personas and mapped user journeys to consolidate the internal understanding of the mobile app's core user base
- Managed the recruitment process of a diverse user research panel across Australia, UK and USA
- Conducted remote user interviews
Aug 2020 - Oct 2020
3 monthsDesign Researcher
Taxfix
- Planned, executed and analyzed qualitative user research in the context of the product's launch in a new market
Jun 2020 - Apr 2021
11 monthsVoice User Interface Localisation Expert (Italian)
Icon Group
Sep 2019 - Present
5 years 10 months Berlin, Germany
RemoteConsultant
Freelance UX Consultant
- I work primarily remotely from Berlin with local and international clients. Among them are established businesses and scale-ups like Contentful, Depop, Nuri, Grover, Taxfix, as well as smaller startups.
- My experience and interest spans across multiple industries, including Education, Social Commerce, Software, Fintech, Healthcare, Mobility, SaaS, Design, Consulting firms.
May 2019 - Dec 2021
2 years 8 monthsUX Mentor, contributing writer, webinar instructor (Inclusive Design)
CareerFoundry
Mar 2019 - Sep 2019
7 monthsSenior Experience Designer - Strategic Design
Mobimeo
- focused on horizontal design topics and exploring potential areas of innovation
- establishing the role of strategic design within the organization with the goal of creating a sustainable product discovery process
- worked closely with product and research
- contributed to building up an internal design team by interviewing candidates, assessing portfolios, defining design challenges
Oct 2018 - Mar 2019
6 monthsSenior Experience Designer - App
Mobimeo
- designed the user experience of white-label mobile applications combining public transport, shared mobility service and long-distance travel, with a focus on the interaction model for the directions and ticketing modules
- conducted field observations
Apr 2017 - Sep 2018
1 year 6 monthsProduct Designer (UX)
Zalando
- led all UX initiatives for an analytics tool rolled out to hundreds of fashion brands
- teamed up with other designers to bring a collaborative and human-centered approach to a variety of ideation and interaction design challenges
- conducted value proposition design and validation activities within Zalando’s first B2B product discovery team
- collaborated closely with product management to frame problems, define goals, plan and prioritize product development efforts
- performed explorative user research studies by scoping, planning and conducting user interviews and contextual inquiry
- synthesized research findings and communicated insights through the creation of personas, user journeys, empathy maps and service blueprints
- crafted effective interaction design solutions by building and testing static and interactive prototypes at different levels of fidelity
- brought design thinking to a cross-disciplinary team by facilitating workshops and introducing them to the purpose and practice of UX Design
Jun 2015 - Mar 2017
1 year 10 monthsInteraction Designer
Cliqz GmbH
- designed from scratch the start page of all Cliqz browsers, which are used by 1 million users
- defined and documented the complete interaction flow, including micro interactions, of a user onboarding that increased the retention of Cliqz desktop products by 4%
- contributed to setting up ideation and product innovation processes by taking part in a series of design sprints for fast validation of early-stage concepts
- improved the information architecture of search results on desktop and mobile by engaging with qualitative insights and quantitative data reports
- shaped the UX strategy of Cliqz Offers (now MyOffrz)
- organized and assisted user tests
- maintained and enhanced an existing styleguide
- introduced new employees to UX Design by giving courses in the Cliqz University
- supervised the creation of design tasks and their assignment to external collaborators
- participated in remote ideation sessions with a distributed team of Firefox designers
Jan 2015 - May 2015
5 monthsUser Experience Designer
Independent
Jun 2014 - Nov 2014
6 monthsUX Concept Designer
Icon Group
- conceptualized mobile apps and connected ecosystems
- performed usability reviews, user feedback analysis and competitive research
- produced design assets, wireframes, user flow diagrams, site maps and storyboards
Feb 2011 - Aug 2011
7 monthsProject Manager
Comunicagame
- identified opportunities to employ edutainment tools and gamification elements in promotional and educational contexts
Aug 2010 - Dec 2010
5 months Toronto, Canada
Events and Communication - Istituto Italiano di Cultura, Toronto
Ministero degli Affari Esteri e della Cooperazione Internazionale
- supported the organization of events and public relations activities
- managed relationships with other cultural institutions
Summary
People say I'm good at challenging assumptions, noticing patterns, and fostering collaboration.
Languages
English
Advanced
Italian
Advanced
Education
Oct 2013 - Jun 2014
BTK University of Art and Design
Interaction Design · Berlin, Germany
Oct 2012 - Jun 2014
NABA Nuova Accademia di Belle Arti
Master's degree · Communication Design · Italy
Oct 2006 - Jun 2010
IULM University
BA · Communication and Media Studies · Italy
Certifications & licenses
Google Analytics Individual Qualification (GAIQ)
Professional Member
Interaction Design Foundation
Facilitating UX Workshops
Nielsen Norman Group
Foundations of UX: Information Architecture
Lynda.com
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