Vale Querini
Senior UX Designer, Product Designer, User Researcher, Strategic Designer
Experience
Lead UX Designer (Growth)
Taxfix
- Led contextual research initiatives and guided the ideation phase, playing a pivotal role in aligning the team towards a comprehensive mobile app redesign strategy.
- Employed strategic optimization techniques to refine the web app's conversion funnel, leading to improved user interaction and conversion rates.
- Discovered and consolidated insights from different teams and previous research studies, strengthening cross-functional cooperation.
UX Instructor
Springboard
Mentoring and coaching aspiring UX designers, providing guidance on design principles, user-centered methodologies, and industry best practices. Offered personalized feedback to nurture students' creative and problem-solving skills, fostering their growth into confident UX professionals.
Domain Expert (Design and Research)
MVP Match
I evaluate applicants' skills and strengths in order to help match the right freelancer with the right client and project. I also consult on how to best define specialist design roles and competencies.
Founder
Better Standards Club
Better Standards Club is a project that promotes inclusive, ethical, and sustainable design practices.
Senior Product Designer
Contentful
Enhanced the developer experience throughout the onboarding process of a well-known content management software.
Senior Product Designer
Grover
- Led redesign initiatives for content-heavy touchpoints, resulting in improved user experiences and increased user engagement
- Collaborated closely with UX writers and brand designers to ensure the integration of content and branding elements into the user interface, keeping the product experience consistent
- Established a UX research backlog centered around the team's goals and needs to facilitate data-driven decision-making
UX Consultant
Francis
Advised on and conducted strategic design research for the development of the launch version of a B2B budgeting tool
Senior UX Designer
Bitwala
- Identified improvement opportunities within the signup and account opening process
- Reviewed available user insights and used them to prioritize and define growth experiments
- Facilitated the creation of product experience principles to guide the product design team
Senior UX Researcher
Depop
Reviewed existing design personas and mapped user journeys to consolidate the internal understanding of the mobile app's core user base
Managed the recruitment process of a diverse user research panel across Australia, UK and USA
Conducted remote user interviews
Design Researcher
Taxfix
Planned, executed and analyzed qualitative user research in the context of the product's launch in a new market
Voice User Interface Localisation Expert (Italian)
icon group
Consultant
Freelance UX Consultant
I work primarily remotely from Berlin with local and international clients. Among them are established businesses and scale-ups like Contentful, Depop, Nuri, Grover, Taxfix, as well as smaller startups.
My experience and interest spans across multiple industries, including Education, Social Commerce, Software, Fintech, Healthcare, Mobility, SaaS, Design, Consulting firms.
UX Mentor, contributing writer, webinar instructor (Inclusive Design)
CareerFoundry
Senior Experience Designer - Strategic Design
Mobimeo
- Focused on horizontal design topics and exploring potential areas of innovation
- Establishing the role of strategic design within the organization with the goal of creating a sustainable product discovery process
- Worked closely with product and research
- Contributed to building up an internal design team by interviewing candidates, assessing portfolios, defining design challenges
Senior Experience Designer - App
Mobimeo
- Designed the user experience of white-label mobile applications combining public transport, shared mobility service and long-distance travel, with a focus on the interaction model for the directions and ticketing modules
- Conducted field observations
Product Designer (UX)
Zalando
- Led all UX initiatives for an analytics tool rolled out to hundreds of fashion brands
- Teamed up with other designers to bring a collaborative and human-centered approach to a variety of ideation and interaction design challenges
- Conducted value proposition design and validation activities within Zalando's first B2B product discovery team
- Collaborated closely with product management to frame problems, define goals, plan and prioritize product development efforts
- Performed explorative user research studies by scoping, planning and conducting user interviews and contextual inquiry
- Synthesized research findings and communicated insights through the creation of personas, user journeys, empathy maps and service blueprints
- Crafted effective interaction design solutions by building and testing static and interactive prototypes at different levels of fidelity
- Brought design thinking to a cross-disciplinary team by facilitating workshops and introducing them to the purpose and practice of UX Design
Interaction Designer
Cliqz GmbH
- Designed from scratch the start page of all Cliqz browsers, which are used by 1 million users
- Defined and documented the complete interaction flow, including micro interactions, of a user onboarding that increased the retention of Cliqz desktop products by 4%
- Contributed to setting up ideation and product innovation processes by taking part in a series of design sprints for fast validation of early-stage concepts
- Improved the information architecture of search results on desktop and mobile by engaging with qualitative insights and quantitative data reports
- Shaped the UX strategy of Cliqz Offers (now MyOffrz)
- Organized and assisted user tests
- Maintained and enhanced an existing styleguide
- Introduced new employees to UX Design by giving courses in the Cliqz University
- Supervised the creation of design tasks and their assignment to external collaborators
- Participated in remote ideation sessions with a distributed team of Firefox designers
User Experience Designer
UX Concept Designer
icon group
- Conceptualized mobile apps and connected ecosystems
- Performed usability reviews, user feedback analysis and competitive research
- Produced design assets, wireframes, user flow diagrams, site maps and storyboards
Project Manager
Comunicagame
Identified opportunities to employ edutainment tools and gamification elements in promotional and educational contexts
Events and Communication - Istituto Italiano di Cultura, Toronto
Ministero degli Affari Esteri e della Cooperazione Internazionale
- Supported the organization of events and public relations activities
- Managed relationships with other cultural institutions