Rosemarie C.
Freelance Writer, Marketing Communications, E-Commerce, & SEO Content
Experience
Jan 2024 - Present
1 year 11 monthsUnited States
Freelance Writer, Marketing Communications, E-Commerce, & SEO Content
Generation Love
- Wrote monthly product descriptions for new styles featured on the brand’s e-commerce site, maintaining an editorial, upscale fashion tone.
- Developed and refined AI prompts to streamline editing and align copy with the brand’s voice.
- Created SEO content, including meta titles, meta descriptions, FAQs, and category page copy to strengthen organic search visibility.
- Participated in SEO meetings to discuss strategy and learn about using AI and other tools for content development.
Jan 2024 - Present
1 year 11 monthsUnited States
Freelance Writer, Marketing Communications, E-Commerce, & SEO Content
Zeta Charter Schools
- Wrote, edited, and updated acceptance materials for elementary and middle school students’ families.
- Collaborated with Marketing Director to ensure consistency in brand voice, strong messaging, and accurate content.
- Reviewed design layouts and shared feedback to align copy and visuals.
Jan 2018 - Dec 2024
7 yearsNew York, United States
Copywriter and Communications Manager
Wacoal America
- Wrote product copy, ensuring consistency in voice, style, and accuracy of information in descriptions.
- Managed branded content for projects requested by retail partners, store signage, and print advertisements.
- Partnered with senior marketing manager on writing and editing press materials and editorial content.
- Ideated stories and wrote copy for targeted email marketing campaigns.
- Collaborated with the director of e-commerce to integrate analytics into storytelling and decision-making.
- Created advertisements for social media platforms to drive customers to the website.
- Produced SEO copy for two brands, including FAQs, category page copy, meta titles, and meta descriptions.
- Participated in Sustainability Committee, collaborating with a cross-functional team on a progress newsletter.
Jan 2005 - Dec 2006
2 yearsNew York, United States
Marketing Manager
Lawyers Alliance for New York
- Managed the launch of organizational branding, including a new logo, tagline, and mission statement.
- Oversaw website redesign by developing an RFP, hiring consultants, selecting graphics, and writing content.
- Wrote, edited, and handled the production of the monthly newsletter and other marketing materials.
Jan 2002 - Dec 2018
17 yearsNew York, United States
Writer, Editor, and Marketing Consultant
Children’s Aid Society
- Research and write curriculum modules used in a summer program for students who belonged to the Boys and Girls Clubs of America.
Jan 2002 - Dec 2018
17 yearsNorth Bergen, United States
Writer, Editor, and Marketing Consultant
Liz Claiborne, Inc.
- Wrote product copy for the e-commerce site.
- Developed banners, emails, headlines, and captions for the plus-size brand.
Jan 2002 - Dec 2018
17 yearsNew York, United States
Writer, Editor, and Marketing Consultant
Severud Associates Consulting Engineers, PC
- Responded to requests for proposals (RFPs).
- Created project sheets describing technical and non-technical aspects of structures.
- Initiated an email marketing campaign highlighting notable projects.
Jan 2002 - Dec 2018
17 yearsNew York, United States
Writer, Editor, and Marketing Consultant
The New School
- Wrote and edited marketing copy to increase student enrollment.
- Interviewed stakeholders and wrote profiles.
- Edited website copy and updated information in the content management system.
- Line edited and proofread materials to ensure accuracy and enhance readability.
Jan 2002 - Dec 2018
17 yearsUnited States
On-siteWriter, Editor, and Marketing Consultant
The New York Botanical Garden
- Managed production of the 20-page newsletter during an on-site assignment.
- Promoted brand image through consistent style, voice, and design.
Jan 2002 - Dec 2018
17 yearsNew York, United States
Writer, Editor, and Marketing Consultant
Wacoal America
- Wrote copy for product descriptions, banners, and targeted marketing emails.
- Edited content pages and news pieces.
Jan 1992 - Dec 2002
11 yearsNew York, United States
Senior Writer
Girl Scouts of the USA
- Wrote curricula to serve more than two million girls and companion pieces for adult leaders.
- Developed a four-page bimonthly insert for Girls’ Life magazine.
- Directed collaborations with The Limited Too and the National Cable Television Association.
- Critiqued materials and provided expertise in resource development and writing for different markets.
- Ensured consistency in brand and messaging by assisting Girl Scout affiliates with written materials and implementation of educational programs.
- Marketed Girl Scouting to stakeholders by developing a brochure about the benefits of participation.
Summary
I am a writer and editor with extensive experience creating high-quality online content and print materials for corporate and nonprofit organizations. My work spans multiple channels—email, social media, and websites—and includes ad copy, branded pieces, SEO content, newsletters, articles, and other marketing materials. I have a broad understanding of communications, marketing, and e-commerce, which allows me to confidently take on new projects and craft content that resonates. As a creative storyteller, I turn detailed information into compelling narratives. I am a collaborative partner who thrives on guiding work from concept to production. I am an avid user of AI, and I am advancing my skills through coursework at CCNY.
Languages
English
NativeFrench
IntermediateEducation
Cornell University
BS · Human Development and Family Studies · Ithaca, United States
Teachers College/Columbia University
MA · History and Education · New York, United States
The New School
MFA · Creative Writing for Children · New York, United States
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