Pieter (Jan) G.

Owner & Principal Consultant

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Silves, Portugal

Experience

Jan 2021 - Present
5 years
Silves, Portugal

Owner & Principal Consultant

Georgius Consultancy

  • Provide consultancy services in sustainable and regenerative agriculture, bridging food business strategy with practical farming solutions.
  • For Kraft Heinz (Nov 2022 – 2024): Designed demo farms for Heinz tomatoes in Brazil, California, and Spain; selected and coordinated local project partners to prepare implementation of regenerative agriculture practices.
  • For HZPC (Jul 1 2022 – Oct 31 2022): Developed strategic and practical recommendations to integrate sustainable farming practices across the supply chain.
  • For Ulvenhart South-Netherlands ‘Bodem Boer Bouw’ (2022 – 2023): Local in-field implementation of regenerative farming of sorghum over two growing seasons; pioneering in the soil–farming–sustainable building sector.
  • For Earthworm Foundation (Oct 1 2021 – Sep 30 2022): Directed multiple agricultural projects in the USA and Europe for global clients (Grupo Bimbo, Heineken, Südzucker, Pladis), embedding regenerative agriculture into large-scale supply chains. Provided strategic advisory on setting up Kansas regenerative agriculture pilots for the world’s largest bakery.
  • Own Farm Project (2025 – ongoing): Developing a 7.5-hectare regenerative farm in southern Portugal, applying full-spectrum regenerative agriculture principles. This hands-on project deepens experience with the transition to climate-resilient farming in a drought-prone region, focusing on water cycle restoration and long-term sustainability to create a profitable farming model.
Jan 2019 - Dec 2021
3 years

Vice President Agriculture Continental Europe

McCain Foods

  • Led a 200+ FTE agricultural team across 7 processing plants in Continental Europe, overseeing variety development, seed production, agronomy, procurement, and grading operations.
  • Managed an annual budget of €350–400M, consistently delivering on commercial targets while advancing sustainability metrics (carbon footprint, water use, soil health).
  • Actively shaped corporate strategy as a member of the European Senior Leadership Team, driving agricultural sustainability as a core business priority.
  • Successfully managed crisis response for a massive potato surplus (140,000+ tons) during the Covid-19 crisis, balancing short- and long-term commercial and supplier interests.
  • Achieved measurable improvements in employee engagement, raising the agricultural team’s satisfaction score from 69% to 78%.
Jan 2014 - Dec 2018
5 years

Potato Sourcing Leader & International Sourcing Manager

Lamb Weston Meijer

  • Provided procurement leadership and large-scale sourcing across international markets; managed cross-functional teams.
Jan 2013 - Dec 2014
2 years

Logistics Manager & Project Manager

Tradin Organic

  • Optimized logistics and implemented ERP systems to improve operational efficiency.
Jan 2007 - Dec 2012
6 years

Team Leader Logistics & Supply Chain Trainee

Cargill

  • Led logistics teams and coordinated complex supply chain operations across multiple regions.

Summary

Strategic consultant and senior leader with deep expertise in sustainable and regenerative agriculture supply chains. I partner with food companies, agricultural NGOs, farmer cooperatives, and consultancies to implement eco-friendly practices that meet both environmental and commercial objectives. Unlike typical strategy consultants, I specialize in translating high-level strategy into practical, on-the-ground execution. I ensure sustainability initiatives are both visionary and operationally feasible, delivering results that are actionable and measurable. With a unique blend of corporate strategy and agricultural expertise, I help organizations advance regenerative agriculture, driving decarbonization, climate resilience, water stewardship, and long-term profitability.

Skills

  • Regenerative & Sustainable Agriculture Strategy
  • Agricultural Procurement & Supply Chain Leadership
  • Interim Executive & Project Management
  • Corporate Sustainability & Esg Strategy
  • Farmer Engagement & Capacity Building
  • Multi-stakeholder Collaboration & Change Leadership
  • Climate Adaptation, Biodiversity & Water Stewardship Initiatives

Languages

Dutch
Native
English
Advanced
German
Intermediate
Portuguese
Intermediate

Education

Oct 2004 - Jun 2007

Erasmus University

Master in Supply Chain Management · Supply Chain Management · Rotterdam, Netherlands

Oct 1997 - Jun 2003

Wageningen University

Master in Soil Science and Plant Nutrition · Soil Science and Plant Nutrition · Wageningen, Netherlands

Oct 1991 - Jun 1997
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Pre-university Education (VWO) · Pre-university Education (VWO) · Netherlands

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