Pieter jan G.
Owner & Principal Consultant
Experience
Owner & Principal Consultant
Georgius Consultancy
- Provide consultancy services in sustainable and regenerative agriculture, bridging food business strategy with practical farming solutions
- Regenerative Agriculture Project Manager, Kraft Heinz (2022-11-01 – 2024-12-31): Designed demo farms for Heinz tomatoes in Brazil, California, and Spain; selected and coordinated local project partners to prepare implementation of regenerative agriculture practices
- Advisor on sustainability in potato seed production, HZPC (2022-07-01 – 2022-10-31): Developed strategic and practical recommendations to integrate sustainable farming practices across the supply chain
- Local in-field implementation of regenerative farming of sorghum, Ulvenhart South-Netherlands ‘Bodem Boer Bouw’ (2022-01-01 – 2023-12-31): Pioneered regenerative soil–farming–sustainable building sector over two growing seasons
- Senior Project Manager, Regenerative Agriculture, Earthworm Foundation (2021-10-01 – 2022-09-30): Directed multiple agricultural projects in the USA and Europe for global clients (Grupo Bimbo, Heineken, Südzucker, Pladis); provided strategic advisory on setting up Kansas regenerative agriculture pilots
- Own Farm Project (2025-01-01 – ongoing): Developing a 7.5-hectare regenerative farm in southern Portugal applying full-spectrum regenerative agriculture principles, focusing on water cycle restoration and long-term sustainability with the goal of creating a profitable farming model
Vice President Agriculture Continental Europe
McCain Foods
- Led a 200+ FTE agricultural team across 7 processing plants in Continental Europe, overseeing variety development, seed production, agronomy, procurement, and grading operations
- Managed an annual budget of €350–400M, delivering on commercial targets while advancing sustainability metrics (carbon footprint, water use, soil health)
- Shaped corporate strategy as a member of the European Senior Leadership Team, driving agricultural sustainability as a core business priority
- Managed crisis response for a 140,000+ ton potato surplus during the Covid-19 crisis, balancing short- and long-term commercial and supplier interests
- Improved employee engagement, raising the agricultural team’s satisfaction score from 69% to 78%
Potato Sourcing Leader & International Sourcing Manager
Lamb Weston Meijer
- Led procurement leadership and large-scale sourcing across international markets; managed cross-functional teams
Logistics Manager & Project Manager
Tradin Organic
- Optimized logistics and implemented ERP systems to improve operational efficiency
Team Leader Logistics & Supply Chain Trainee
Cargill
- Led logistics teams and coordinated complex supply chain operations across multiple regions
Summary
Strategic consultant and senior leader with deep expertise in sustainable and regenerative agriculture supply chains. I partner with food companies, agricultural NGOs, farmer cooperatives, and consultancies to implement eco-friendly practices that meet both environmental and commercial objectives. Unlike typical strategy consultants, I specialize in translating high-level strategy into practical, on-the-ground execution. I ensure sustainability initiatives are both visionary and operationally feasible, delivering results that are actionable and measurable. With a unique blend of corporate strategy and agricultural expertise, I help organizations advance regenerative agriculture, driving decarbonization, climate resilience, water stewardship, and long-term profitability.
Languages
Education
Erasmus University
Master’s · Supply Chain Management · Netherlands
Wageningen University
Master’s · Soil Science and Plant Nutrition · Netherlands
Pre-university Education (VWO)
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