Pieter (Jan) Georgius
Owner & Principal Consultant
Experience
Owner & Principal Consultant
Georgius Consultancy
- Provide consultancy services in sustainable and regenerative agriculture, bridging food business strategy with practical farming solutions.
- For Kraft Heinz (Nov 2022 – 2024): Designed demo farms for Heinz tomatoes in Brazil, California, and Spain; selected and coordinated local project partners to prepare implementation of regenerative agriculture practices.
- For HZPC (Jul 1 2022 – Oct 31 2022): Developed strategic and practical recommendations to integrate sustainable farming practices across the supply chain.
- For Ulvenhart South-Netherlands ‘Bodem Boer Bouw’ (2022 – 2023): Local in-field implementation of regenerative farming of sorghum over two growing seasons; pioneering in the soil–farming–sustainable building sector.
- For Earthworm Foundation (Oct 1 2021 – Sep 30 2022): Directed multiple agricultural projects in the USA and Europe for global clients (Grupo Bimbo, Heineken, Südzucker, Pladis), embedding regenerative agriculture into large-scale supply chains. Provided strategic advisory on setting up Kansas regenerative agriculture pilots for the world’s largest bakery.
- Own Farm Project (2025 – ongoing): Developing a 7.5-hectare regenerative farm in southern Portugal, applying full-spectrum regenerative agriculture principles. This hands-on project deepens experience with the transition to climate-resilient farming in a drought-prone region, focusing on water cycle restoration and long-term sustainability to create a profitable farming model.
Vice President Agriculture Continental Europe
McCain Foods
- Led a 200+ FTE agricultural team across 7 processing plants in Continental Europe, overseeing variety development, seed production, agronomy, procurement, and grading operations.
- Managed an annual budget of €350–400M, consistently delivering on commercial targets while advancing sustainability metrics (carbon footprint, water use, soil health).
- Actively shaped corporate strategy as a member of the European Senior Leadership Team, driving agricultural sustainability as a core business priority.
- Successfully managed crisis response for a massive potato surplus (140,000+ tons) during the Covid-19 crisis, balancing short- and long-term commercial and supplier interests.
- Achieved measurable improvements in employee engagement, raising the agricultural team’s satisfaction score from 69% to 78%.
Potato Sourcing Leader & International Sourcing Manager
Lamb Weston Meijer
- Provided procurement leadership and large-scale sourcing across international markets; managed cross-functional teams.
Logistics Manager & Project Manager
Tradin Organic
- Optimized logistics and implemented ERP systems to improve operational efficiency.
Team Leader Logistics & Supply Chain Trainee
Cargill
- Led logistics teams and coordinated complex supply chain operations across multiple regions.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Food and Beverage (19 years) and Agriculture (11 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Supply Chain Management (13 years), Operations (9 years), Logistics (8 years), Sustainability Management (7 years), Strategy (5 years), and Procurement (5 years).
Summary
Strategic consultant and senior leader with deep expertise in sustainable and regenerative agriculture supply chains. I partner with food companies, agricultural NGOs, farmer cooperatives, and consultancies to implement eco-friendly practices that meet both environmental and commercial objectives. Unlike typical strategy consultants, I specialize in translating high-level strategy into practical, on-the-ground execution. I ensure sustainability initiatives are both visionary and operationally feasible, delivering results that are actionable and measurable. With a unique blend of corporate strategy and agricultural expertise, I help organizations advance regenerative agriculture, driving decarbonization, climate resilience, water stewardship, and long-term profitability.
Skills
- Regenerative & Sustainable Agriculture Strategy
- Agricultural Procurement & Supply Chain Leadership
- Interim Executive & Project Management
- Corporate Sustainability & Esg Strategy
- Farmer Engagement & Capacity Building
- Multi-stakeholder Collaboration & Change Leadership
- Climate Adaptation, Biodiversity & Water Stewardship Initiatives
Languages
Education
Erasmus University
Master in Supply Chain Management · Supply Chain Management · Rotterdam, Netherlands
Wageningen University
Master in Soil Science and Plant Nutrition · Soil Science and Plant Nutrition · Wageningen, Netherlands
Pre-university Education (VWO) · Pre-university Education (VWO) · Netherlands
Profile
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