Marcellus G.
Lead Corporate Development
Experience
Lead Corporate Development
First Avenue
- Responsible for building and operating new business areas and products
- Testing and building new business models
- Designing and building a subscription business model with a commission structure
- Leading and evolving a platform and community for amateur sports in South Tyrol
- Product management, UX, growth and organizational development of new B2C business models
- Responsible for building teams and know-how
Lead Corporate Development
Notus Energy
- Building and leading a business unit for digital products and data services
- Designing and evaluating new business areas and expanding value creation (asset management, control software, combination of wind, solar, storage (battery and hydrogen) and trading)
- Designing the business models for data services, forecasting and energy trading
- Leading the hydrogen and battery competence centers
- Clarifying the roles of involved companies for the realization of business models and products
- Reviewing and evaluating all relevant data sources, performing ETL and designing the data technology stack
- Developing the energy portal prototype and automating reporting
- Introducing digital tools and change management measures
CEO
Unleashed Capital
- Responsible for building and operating the Trading Club start-up
- Building the founding team
- Developing a business model consisting of a club, education, commission business and trading
- Preparing an application for a banking license (BaFin)
- Responsible for products, UX, growth, organizational development and company architecture
- Building teams and know-how in product development, IT & technology, operations, bank controlling, legal & compliance and risk management
Head of multiple divisions and FinTechs; member of the leadership team
Sparkassen Finanzportal
Responsible for the technical and content operation of the Sparkassen online branches for 20 million customers and for improving the user experience
Led the data services division
Took over the innovation management and performance marketing divisions
Increased DB1 from €7.5M to €9.1M (2018)
Surpassed 1 billion page impressions per month and increased product completions by 23%
Enhanced the chat suite (chatbot, text chat, video chat, call center) generating an additional €800K in revenue
Introduced real-time content and piloted the marketing automation product
Improved the customer journey and editorial process; introduced Slack
Implemented Google Analytics for 385 savings banks
Built an analytics stack: Google BigQuery, Exasol, Power BI and Tableau
Designed and sold data products (e.g., reporting or conversion optimization)
Established the foundation for measuring the customer journey
Generated insights reports for performance marketing and UX
Improved the digital conversion funnel and the customer journey
Increased revenue from €10.7M to €13.4M (Forecast 2019)
Merged SEO and SEA into performance marketing
Introduced affiliate marketing
Launched online marketing automation (pilot)
Introduced a self-booking tool for Sparkassen campaigns
Designed conversion optimization for checkout funnels
Developed and rolled out an innovation process, including internal and external networking
Built four MVPs (Yes, online tax return, real estate sales via app, foreign payments)
Contributed to the design of the Sparkassen ecosystem
Paused the competitive monitoring process
Chief Portal/Product Officer; member of the management team
Content Fleet GmbH
Responsible for building and operating content marketing portals, as well as developing, improving and marketing content marketing products
Ensuring and improving output quality, as well as optimizing work efficiency and time-to-market
Monitoring and improving the performance of processes, portals and products
Designed and implemented a product portfolio for the portals and verticals product line using a T-shirt sizing logic (S, M, L, XL)
Built the 'Digital Economy 4.0' portal
Assisted in acquiring clients such as Telekom, T-Online, Otto and Hornbach
Built the team by acquiring and managing concept developers, QA staff, developers and product managers
Developed content marketing products, including editorial briefings for performance-oriented content creation
Led strategic product development with organizational responsibility for around 10 software products
Introduced a process for trend analysis and systematic evaluation of customer and employee feedback
Managing Director Publicis Modem
Publicis Communications Schweiz AG
Overall responsibility for Publicis's digital activities at the Zurich location
Key account management, client development, new business, and digital transformation
Managing clients such as Nestlé (Findus, Leisi, Buitoni, Nescafé), Renault, Dacia, UBS, Swiss, Geberit, PostFinance, Orange, Sprüngli, and Calanda
Leading a team of up to 15 people in a joint leadership role with the Digital Executive Creative Director
Managing a budget of CHF 3.5 million
Grew net income (online, digital) to around CHF 3.5 million in Digital Brand Communication
Built and restructured the digital team; created and filled new positions (Creative Technologist, Concept Developer, Digital Project & Partner Lead)
Increased visibility by building a digital portfolio, designing a study, working with industry associations, and giving talks and events
Partner management, including collaboration with Pixelpark Germany
Introduced social media monitoring (conversion monitoring and brand monitoring)
Built internal know-how by implementing a training program
Co-Founder and Shareholder
Apploft GmbH
- Acquired new business (> €500,000) and networking
- Achieved profitability after six months
- Sold shares at the end of 2017
- Built and maintained strategic partnerships (e.g., with the City of Hamburg)
Founder and Managing Partner, CFO/COO
Blackbeltmonkey
- Acquired Adidas as a client
- Generated €1 million in revenue after 18 months
- Client list: HDI, Adidas, Page, Mitsubishi, Edeka
Project Lead for Online and E-Commerce Community Development
Stern.de GmbH (Gruner+Jahr)
- Presented the concept and business plan in a board pitch
- Ensured the "Life-Gang" launch was on time
- Responsible for budgeting, business development, content and concept creation, feasibility studies, business model development, and stakeholder communication
Project Lead for the Establishment
Hamburg Media School
- Set up the Hamburg Media School from scratch to its first classes in eight months
Summary
Digitalization/transformation, business development, marketing, data services, product development, innovation and organizational development. Strong technical and business background.
Development of employees and business units of up to 80 people. Proven multi-project management skills with large and internationally operating teams. Networked-thinking executive with a hands-on mentality. Familiar with start-up cultures and corporate structures.
Banking and finance, energy, media, automotive
Languages
Education
Hamburg Media School
Master of Business Administration, Media Management · Business Administration · Hamburg, Germany · 1.9
Curtin University of Technology
Master of Electrical Engineering · Electrical Engineering · Perth, Australia · 1.0
Technical University of Dortmund
Diploma in Electrical Engineering (Telecommunications, Semiconductor Technology, Energy Engineering, Marketing) · Electrical Engineering · Dortmund, Germany
Certifications & licenses
Bank license
BaFin
E-money license
BaFin
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