Marcellus Gau
Lead Corporate Development
Lead Corporate Development
First Avenue
- Responsible for building and operating new business areas and products
- Testing and developing new business models
- Designing and launching a subscription business model with commission-based services
- Leading and growing a platform and community for amateur sports in South Tyrol
- Product management, UX, growth and organizational development of new B2C business models
- Responsible for building teams and knowledge
Lead Corporate Development
Notus Energy
- Built and led a business unit for digital products and data services
- Designed and evaluated new business areas and expanded the value chain (asset management, control software, combining wind, solar, storage (battery and hydrogen) and trading)
- Designed business models for data services, forecasts and energy trading
- Led the Hydrogen and Battery competency centers
- Defined roles of involved companies to realize the business models and products
- Reviewed and evaluated all relevant data sources, performed ETL and designed the data technology stack
- Developed a prototype energy portal and automated reporting
- Introduced digital tools and change management measures
CEO
Unleashed Capital
- Responsible for building and operating the Trading Club startup
- Built the founding team
- Developed a business model including club, education, commission services and trading
- Prepared a license application for a banking license (BaFin)
- Responsible for products, UX, growth, organizational development and company architecture
- Built teams and expertise in product development, IT & technology, operations, bank management, legal & compliance and risk management
Head of Multiple Divisions and FinTechs; Member of the Executive Board
Sparkassen Finanzportal
Responsible for the technical and operational management of Sparkassen’s online branches for 20 million customers and improving user experience
Led the Data Services division
Took on innovation management and performance marketing
Increased contribution margin 1 from €7.5M to €9.1M (2018)
Surpassed 1 billion page impressions per month and boosted product sign-ups by 23%
Enhanced the Chat Suite (chatbot, text chat, video chat, call center) generating an additional €800K
Introduced real-time content and piloted marketing automation
Improved customer journey and editorial process; implemented Slack
Rolled out Google Analytics for 385 Sparkassen
Built an analytics stack: Google BigQuery, Exasol, Power BI and Tableau
Designed and sold data products (e.g., reporting and conversion optimization)
Laid the groundwork for measuring customer journey
Produced insights reports for performance marketing and UX
Improved digital conversion funnel and customer journey
Increased revenue from €10.7M to €13.4M (forecast 2019)
Combined SEO and SEA into performance marketing
Introduced affiliate marketing
Piloted online marketing automation
Launched a self-booking tool for Sparkassen campaigns
Designed conversion optimization for conversion funnels
Developed and rolled out an innovation process with internal and external networking
Built four MVPs (Yes, online tax return, real estate sales via app, cross-border payments)
Contributed to the design of the Sparkassen ecosystem
Paused the competitive monitoring process
Chief Portal/Product Officer; Member of the Management Board
Content Fleet GmbH
Responsible for building and running content marketing portals and developing, enhancing and marketing content marketing products
Ensured and improved output quality and optimized work efficiency and time-to-market
Monitored and improved performance of processes, portals and products
Designed and implemented a product portfolio for portals and verticals using a T-shirt sizing logic (S, M, L, XL)
Built the Digitale Wirtschaft 4.0 portal
Helped acquire clients like Telekom, T-Online, Otto and Hornbach
Built a team by recruiting and managing concept developers, QA staff, developers and product managers
Developed content marketing products, including editorial briefings for performance-oriented content creation
Led strategic product development with organizational responsibility for about 10 software products
Introduced a trend analysis process and systematic evaluation of customer and employee input
Managing Director Publicis Modem
Publicis Communications Schweiz AG
Overall responsibility for digital activities at the Zurich office
Key account management, client development, new business and digital transformation
Served clients such as Nestlé (Findus, Leisi, Buitoni, Nescafé), Renault, Dacia, UBS, Swiss, Geberit, PostFinance, Orange, Sprüngli and Calanda
Managed a team of up to 15 people in cooperative leadership with the Digital Executive Creative Director
Managed a budget of CHF 3.5M
Grew net income (online, digital) to about CHF 3.5M in digital brand communication
Built and restructured the digital team; created and filled new roles (Creative Technologist, Concept Developer, Digital Project & Partner Lead)
Increased visibility by building a digital portfolio, designing a study, engaging in trade associations and giving talks and events
Managed partner relationships, including collaboration with Pixelpark Germany
Introduced social media monitoring (conversion monitoring and brand monitoring)
Built internal know-how by implementing a training program
Co-Founder and Shareholder
Apploft GmbH
- Acquired new business (> €500K) and networked
- Reached profitability after six months
- Sold shares at the end of 2017
- Built and maintained strategic partnerships (e.g., with the City of Hamburg)
Founder and Managing Partner, CFO/COO
Blackbeltmonkey
- Won Adidas as a client
- Achieved €1M in revenue after 18 months
- Client list: HDI, Adidas, Page, Mitsubishi, Edeka
Project Manager for Online and E-Commerce Community Development
Stern.de GmbH (Gruner+Jahr)
- Presented concept and business plan in a board pitch
- Ensured the "live launch" on time
- Responsible for cost estimates, business development, content and concept creation, feasibility analyses, business model development and stakeholder communication
Project Manager for the School Launch
Hamburg Media School
- Built the Hamburg Media School from scratch to operational launch within eight months
Digitalization/Transformation, Business Development, Marketing, Data Services, Product Development, Innovation and Organizational Development. Strong technical and business foundation.
Development of employees and business units of up to 80 people. Proven multi-project management skills with large, internationally operating teams. Network-thinking executive with a hands-on mentality. Familiar with startup cultures and corporate structures.
Banking and Finance, Energy, Media, Automotive
Hamburg Media School
Master of Business Administration, Media Management · Business Administration · Hamburg, Germany · 1.9
Curtin University of Technology
Master of Electrical Engineering · Electrical Engineering · Perth, Australia · 1.0
Technische Universität Dortmund
Diplom-Ingenieur in Electrical Engineering, Telecommunications, Semiconductor Technology, Power Engineering, Marketing · Electrical Engineering · Dortmund, Germany
Banking License
BaFin
E-Money License
BaFin
Similar Freelancers
Discover other experts with similar qualifications and experience
