Ana Aramburu agudo - Integrations and Operations Associate

Recommended expert

Madrid, Spain

Experience

Feb 2025 - Present

1 year

Madrid, Spain

Develop and implement post-acquisition integration initiatives aimed at aligning all acquired companies under unified operational standards, ensuring they operate cohesively as a single, large national organization.
Conduct on-site operational diagnostics across business units to identify inefficiencies in workflows, resource allocation and service delivery (e.g., accompanying field technicians to assess route planning and daily operations).
Implement optimization tools and software solutions to improve planning, automation and overall operational efficiency.
Manage cross-functional projects, including the creation of a group-wide database consolidating all companies’ system data to strengthen operational analytics.
Lead the creation and development of the Marketing and Customer Experience functions from the ground up, unifying customer communication standards and improving retention metrics, strengthening both service consistency and the group’s brand.

Sep 2023 - Jan 2025

1 year 5 months

Madrid, Spain

Analyze vertical markets in Europe, North America and Latin America to identify sub-sectors, stakeholders, and recognize mission-critical software solutions and providers, focusing on trends and growth potential.
Prepare and launch email, broker, LinkedIn campaigns to reach out potential targets, and set up intro-calls. Help define Group’s message, value added proposition and fit to potential acquisitions.
Analyze companies from a strategic, financial, qualitative and quantitative point of view to understand potential inside the group, define the rationale, forecast performance based on different scenarios. Engage in management meetings.
IOI and LOI preparation, engagement proposal and other types of presentation preparation for IC, offer renegotiation.
Additional tasks related to statistical analysis of campaign and valuation success, template creation for new IC decks, Intro Call decks and corporate presentations, development of new pricing models to improve forecast and optimization/scale potential, continuous market monitoring from a macroeconomic and technological perspective.

Jan 2023 - Jul 2024

1 year 7 months

Madrid, Spain

Elaborate company’s economic viability plan, financial statements, and investment budget requirements.
Collaborate in the legal tasks (NDA, collaboration agreements with partners, clients, and professors).
Engage in key partnerships for the company from a technological, educational and financial point of view.
Collaborate in the development of software product.

May 2020 - Aug 2023

3 years 4 months

Madrid, Spain

Conduct research on the investment attractiveness and risks of Iberian and Latin American software companies in different industries (retail, logistic, accounting, public sector). Over 600 companies mapped, +60 initiated negotiations.
Study the evolution of the Spanish and Portuguese software market, its competitive landscape and demand trends, prepare and analyze the results of surveys and expert calls.
Prepare M&A and executive documentation (IM, business plans, SPAs, and mapping documents).
Contact potential target companies to introduce the Group and the opportunity to sign LOI and NBO.
Perform financial, legal, fiscal, labor, commercial, and technological analysis complementing the Due Diligence process as well as Business Plan elaboration to understand post-transaction growth, synergies and operational leverages.
Devise, develop and execute the M&A pipeline strategy. 15 companies acquired in 3 years (leader of 3 operations); participation in 8 Competitive Acquisition process (opportunity analysis, document preparation and offer review).
Lead organic growth strategy based on strategic partnerships, collaboration, and internal development of new tools.

Jan 2020 - Dec 2020

1 year

New York, United States

Assess industries and sectors’ profitability for the firm (law, financial, healthcare and insurance) focusing on potential customers: analyze their pain points, activity bottlenecks and technological needs to adapt software solutions to them.
Develop, together with IBM, the company’s business strategy, launch marketing campaign during Covid-19 crisis.