Nicole Laurence
Consultant (Fashion Collaborations)
Erfahrungen
Consultant (Fashion Collaborations)
Mercedes-Benz
- Commercial Sales & Marketing Strategy development.
Consultant for Brand Strategy Development
Swiss Property AG
- Brand Strategy Development for eco-conscious real-estate developer.
Marketing Sparring Partner
Mr. Dan Holzmann and his investment businesses
- Marketing sparring partner for Swiss investor Mr. Dan Holzmann and his investment businesses.
Global CMO
MDO Cosmetic Dermatology GmbH
- Diagnosis of business challenges and strategic direction, turn-around via brand repositioning, commercial marketing strategy development, team and talent development.
- International website and ecommerce re-launch.
- Restructuring of agency partners and development of new team for creative execution, social media, PR and operations.
- Leadership of marketing team and external agencies and execution of strategy throughout re-launch.
- Highly successful brand relaunch: KPIs: ROAS +110%, CAC -90%, Traffic +300%, New Users +310%, ATC +55%, +50% leads over 6 months, CRM growth +6% MOM.
Marketing Lead – Digital News Innovation Fund B2B
- Development and execution of Europe-wide partnership and amplification communications strategy for Google Thought-Leadership Project DNI Fund.
- Development of highly creative video case-studies with agency partner BBH with a 38% higher view- and completion rate to benchmark.
- Tactical Twitter and LinkedIn campaigns to increase site traffic, strategic PR partnerships (e.g., Financial Times).
- Complex internal and external stakeholder management.
- 7-figure budget management and responsibility.
- +322% uplift in traffic on website, +233% positive uplift in sentiment to project, 550k+ views on LinkedIn campaign.
Strategic Marketing Consultant B2B
Purell®, Gojo Inc.
- Development of GTM strategy for PURELL® brand in Europe including the launch of the worldwide first ecommerce site for the PURELL® brand.
- Strategy development, operations set-up and cross-European team development for ecommerce launch.
- Leadership of web and mobile app development, positioning and content creation.
- Furthermore, post-merger-integration support with partner in France, developing new product range strategies, value propositions, positioning of sub-brands and B2B and B2C marketing strategies.
Marketing Consultant
TRX®
- Marketing Consultant during European launch.
Marketing Strategist, Consultant & Interim CMO
Laurence Consult
- Interim CMO and project-based, contractual strategic marketing & branding consultancy.
Senior Brand Marketing Manager
EM.TV AG
Marketing & Brand Licensing Manager
Mercedes-Benz AG
Zusammenfassung
I am a highly skilled marketer with extensive international experience, working in challenging, fast paced, and highly entrepreneurial environments. I have delivered quantifiable results for startups, as well as multinational brands and corporations, in either a CMO role, or as a strategic marketing/brand consultant and growth advisor.
Developing impactful growth strategies and implementing frameworks for successful and sustainable marketing execution, is my focus. I am a hands-on team-player, as well as a motivational leader, with extensive experience in building, developing and empowering cross-functional teams.
I am a marketer by passion and believe people and communities are at the heart of marketing and its success. I see my role as being the link between the company and its customers and in developing strategies to bring them together for sustainable growth.
Sprachen
Ausbildung
Duale Hochschule Baden-Württemberg
Business Administration · Deutschland
Zertifikate & Bescheinigungen
Data & Analytics Sprint
Section4 by Prof. Scott Galloway
Brand Strategy Sprint
Section4 by Prof. Scott Galloway
Marketing Director Course
NEXTMBA
Mini MBA Marketing
Prof. Mark Ritson
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