Nicole Laurence

Consultant (Fashion Collaborations)

Starnberg, Deutschland

Erfahrungen

Jan. 2021 - Dez. 2022
1 Jahr

Consultant (Fashion Collaborations)

Mercedes-Benz

  • Commercial Sales & Marketing Strategy development.
Jan. 2020 - Dez. 2021
1 Jahr
Schweiz

Consultant for Brand Strategy Development

Swiss Property AG

  • Brand Strategy Development for eco-conscious real-estate developer.
Jan. 2020 - Bis heute
5 Jahren 6 Monaten
Schweiz

Marketing Sparring Partner

Mr. Dan Holzmann and his investment businesses

  • Marketing sparring partner for Swiss investor Mr. Dan Holzmann and his investment businesses.
Jan. 2020 - Dez. 2021
2 Jahren
Zürich, Schweiz

Global CMO

MDO Cosmetic Dermatology GmbH

  • Diagnosis of business challenges and strategic direction, turn-around via brand repositioning, commercial marketing strategy development, team and talent development.
  • International website and ecommerce re-launch.
  • Restructuring of agency partners and development of new team for creative execution, social media, PR and operations.
  • Leadership of marketing team and external agencies and execution of strategy throughout re-launch.
  • Highly successful brand relaunch: KPIs: ROAS +110%, CAC -90%, Traffic +300%, New Users +310%, ATC +55%, +50% leads over 6 months, CRM growth +6% MOM.
Jan. 2018 - Dez. 2020
2 Jahren
Paris, Frankreich

Marketing Lead – Digital News Innovation Fund B2B

Google

  • Development and execution of Europe-wide partnership and amplification communications strategy for Google Thought-Leadership Project DNI Fund.
  • Development of highly creative video case-studies with agency partner BBH with a 38% higher view- and completion rate to benchmark.
  • Tactical Twitter and LinkedIn campaigns to increase site traffic, strategic PR partnerships (e.g., Financial Times).
  • Complex internal and external stakeholder management.
  • 7-figure budget management and responsibility.
  • +322% uplift in traffic on website, +233% positive uplift in sentiment to project, 550k+ views on LinkedIn campaign.
Jan. 2014 - Dez. 2019
5 Jahren
Milton Keynes, Vereinigtes Königreich

Strategic Marketing Consultant B2B

Purell®, Gojo Inc.

  • Development of GTM strategy for PURELL® brand in Europe including the launch of the worldwide first ecommerce site for the PURELL® brand.
  • Strategy development, operations set-up and cross-European team development for ecommerce launch.
  • Leadership of web and mobile app development, positioning and content creation.
  • Furthermore, post-merger-integration support with partner in France, developing new product range strategies, value propositions, positioning of sub-brands and B2B and B2C marketing strategies.
Jan. 2011 - Dez. 2013
1 Jahr

Marketing Consultant

TRX®

  • Marketing Consultant during European launch.
Jan. 2005 - Bis heute
19 Jahren 6 Monaten
Starnberg, Deutschland

Marketing Strategist, Consultant & Interim CMO

Laurence Consult

  • Interim CMO and project-based, contractual strategic marketing & branding consultancy.
Jan. 2004 - Dez. 2006
2 Jahren

Senior Brand Marketing Manager

EM.TV AG

Jan. 2001 - Dez. 2005
5 Jahren

Marketing & Brand Licensing Manager

Mercedes-Benz AG

Zusammenfassung

I am a highly skilled marketer with extensive international experience, working in challenging, fast paced, and highly entrepreneurial environments. I have delivered quantifiable results for startups, as well as multinational brands and corporations, in either a CMO role, or as a strategic marketing/brand consultant and growth advisor.

Developing impactful growth strategies and implementing frameworks for successful and sustainable marketing execution, is my focus. I am a hands-on team-player, as well as a motivational leader, with extensive experience in building, developing and empowering cross-functional teams.

I am a marketer by passion and believe people and communities are at the heart of marketing and its success. I see my role as being the link between the company and its customers and in developing strategies to bring them together for sustainable growth.

Sprachen

Englisch
Muttersprache
Deutsch
Verhandlungssicher

Ausbildung

Okt. 1998 - Juni 2001

Duale Hochschule Baden-Württemberg

Business Administration · Deutschland

Zertifikate & Bescheinigungen

Data & Analytics Sprint

Section4 by Prof. Scott Galloway

Brand Strategy Sprint

Section4 by Prof. Scott Galloway

Marketing Director Course

NEXTMBA

Mini MBA Marketing

Prof. Mark Ritson