Fractional CMO/CCO | Commercial Marketing Advisor | I help early and growth stage start ups commercialise and build strong

Interim CMO and project-based, contractual strategic marketing & branding consultancy.

PROJECT EXAMPLES & SUCCESSES

• GLOBAL CMO – B2C Skincare Start-Up – MDO Cosmetic Dermatology GmbH Zurich & Los Angeles (2020/2021) Diagnosis of business challenges and strategic direction, turn-around via brand repositioning, commercial marketing strategy development, team and talent development.

• International website and ecommerce re-launch

• Restructuring of agency partners and development of new team for creative execution, social media, PR and operations

• Leadership of marketing team and external agencies and execution of strategy throughout re-launch

• Highly successful brand relaunch: KPIs: ROAS +110%, CAC -90%, Traffic +300%, New Users +310%, ATC +55%, +50% leads over 6 months, CRM growth +6% MOM.

• MARKETING LEAD – GOOGLE Digital News Innovation Fund B2B Paris & London (2018/2019) Development and execution of Europe-wide partnership and amplification communications strategy for Google Thought-Leadership Project DNI Fund.

• Development of highly creative video case-studies with agency partner BBH with a 38% higher view- and completion rate to benchmark

• Tactical Twitter and LinkedIn campaigns to increase site traffic, strategic PR partnerships (e.g., Financial Times)

• Complex internal and external stakeholder management

• 7-figure budget management and responsibility

• +322% uplift in traffic on website, +233% positive uplift in sentiment to project, 550k+ views on LinkedIn campaign

• STRATEGIC MARKETING CONSULTANT B2B – PURELL®, GOJO Inc. Milton Keyes & Akron, USA (2014/2018) Development of GTM strategy for PURELL® brand in Europe including the launch of the worldwide first ecommerce site for the PURELL® brand

• Strategy development, operations set-up and cross-European team development for ecommerce launch

• Leadership of web and mobile app development, positioning and content creation

• Furthermore, post-merger-integration support with partner in France, developing new product range strategies, value propositions, positioning of sub-brands and B2B and B2C marketing strategies

• FURTHER CLIENTS & PROJECTS

• Mercedes-Benz Fashion Collaborations – Commercial Sales & Marketing Strategy development, 2022

• Marketing sparring partner for Swiss investor Mr. Dan Holzmann and his investment businesses, since 2020

• Brand Strategy Development for eco-conscious real-estate developer Swiss Property AG, 2021

• Marketing Consultant for TRX® brand during European launch in 2012