Ulrich F.

Content CMS SEO Manager, Project Manager, IT Trainer, tech. editor

Mainz, Germany

Experience

Mar 2025 - Mar 2025
1 month
Frankfurt, Germany

Technical Author Product Compliance

TALENTUS, NOMOS Verlagsgesellschaft

Congress report German Machinery Congress 2025 FFM

Apr 2023 - Apr 2023
1 month

Relaunch of online store WooCommerce and website

Genuss auf Griechisch

  • Relaunch online store WooCommerce and website.
  • Setting up online store
  • SEO concept
  • Online editing
Mar 2023 - Present
2 years 6 months
Mainz, Germany

Member of the digital committee

Stadt Mainz

Jun 2022 - Jun 2022
1 month

Web development and design with WordPress

S&M Die Immobilienspezialisten

  • Web development and design with WordPress
  • Content creation for SEO blog posts
  • SEO optimization (on-page, Yoast, metadata, Google, Sistrix)
May 2022 - May 2022
1 month

WordPress web design

Hebamme Angelika Klein

  • WordPress web design
  • Online course booking
  • Content editing/optimization
Jan 2020 - Present
5 years 8 months

Corporate Trainings, On-site and Online

  • Technical documentation
  • Compliance management
  • Project management
  • SEO (Search Engine Optimization)
  • Business networking
  • Internet research
  • CMS: WordPress, TYPO3
  • Online marketing
Jan 2019 - Dec 2023
5 years
Aub, Germany

Website relaunch, WordPress online presence, concept for German and English online shops, online editing

Rothschenk GmbH

  • Website relaunch
  • WordPress online presence
  • Concept for German and English online shops
  • Online editing
  • Target group optimization
  • SEO
Sep 2018 - Jan 2019
5 months

Website relaunch with social media

Die Profientrümpler

  • Integration of Facebook page
  • Social media campaign
  • Google AdWords
  • WordPress programming for customer-generated content
Jan 2018 - Sep 2018
9 months
Bingen, Germany

Creation of the online shop

Der Lokladen

  • Creation of the online shop for gauge 1 model railways using the Gambio shop system.
  • On-page SEO optimization, migration from PrestaShop to Gambio.
  • Content management, SEO, content and technical maintenance.
  • Image editing with Adobe Photoshop.
  • Training users on the backend.
Oct 2017 - Present
7 years 11 months
Berlin, Germany

eTrainer

WBS

  • eTrainer for virtual 3D courses in the fields of communication design, WordPress, digital learning management, tekom certification as technical editor, office management, information security and data protection (BSI), media design, Office 365, information security and data protection.
  • Creation of training materials and presentations with MS PowerPoint in 3D-Learnspace and ILIAS LMS.
Jun 2017 - Dec 2017
7 months
Frankfurt, Germany

Prototyping, Design/Theming Wordpress

Micobo GmbH

  • Prototyping, Design/Theming Wordpress.
  • Website relaunch.
  • Migration of the existing website content to the new CMS system.
May 2017 - Sep 2017
5 months
Mainz, Germany

Online Marketing Strategy Development

Anwaltskanzlei Emden-Scholz -Richter

  • Online marketing strategy development
  • Prototyping
  • Website relaunch in Wordpress, news
  • Editing content
  • Image editing with Adobe Photoshop
  • Designing print marketing materials (flyers, brochures, etc.)
Jan 2017 - Jun 2017
6 months

Development of a Wordpress website with WooCommerce online shop

Herzenssache Gesunde Hunde

  • Development of a Wordpress website with WooCommerce online shop for dog food.
  • Prototyping, creating shop design for the target audience.
  • Configured shop items.
  • Editing and optimizing content.
  • Workshops; Wordpress development, social media.
Jan 2017 - Apr 2017
4 months
Röttenbach, Germany

Consultant Content Management, Project Management

sepp.med gmbh

  • Migration and relaunch of the Typo3 company website with training center.
  • Prototyping, website relaunch, Typo3.
  • Editorial editing.
  • Information architecture with mega menus and sliders.
  • Integration of the training center with registration forms.
Jul 2016 - Oct 2016
4 months
Dortmund, Germany

Communication Consultant / Online Help Creation

RWE / Innogy SMARTHOME

  • Communication consultant / creation of online help in Contao and editing content for the RWE Innogy SmartHome app in the product efficiency development team.
  • Authoring functional descriptions.
  • Image editing and embedding app tutorial videos.
  • Optimizing content for the target audience on web and social media.
  • Content management in Contao CMS, prototyping, testing/go-live.
Mar 2016 - Mar 2016
1 month
Wiesbaden, Germany

Video Project

DG-Verlag

  • Execution of the trainees' video project titled 'Branch of the Future Video Film'
  • Assisted in production
  • Directed the production
  • Organized an event with trainees
Jan 2016 - Oct 2016
10 months
Basel, Switzerland

Development of a new website

Intercelix AG

  • Development of a new website, WordPress
  • Testing
  • Editorial work
  • Image research, image editing
  • Integration of videos
Nov 2015 - Aug 2016
10 months

Online Marketing / Communication Consulting

ElenaDaga Online-Shop Design-Handtaschen

  • Online marketing / communication consulting for online shop
  • Social media campaign on Facebook
  • SEO, Google AdWords campaign
  • Newsletter content management
  • Editorial work, slider image editing
Jan 2015 - Sep 2015
9 months

WordPress Website and Editorial

BiniArt – Internetauftritt Design Holzmöbel

  • Developed concept
  • WordPress and plugins / widgets
  • Content editing, image research and image editing
Jan 2014 - May 2014
5 months
Mainz, Germany

WordPress Website and Editorial

Kanzlei Brandt Mainz

  • Website creation
  • WordPress installation, web design and plugins / widgets
  • Editorial work, legal tips
  • Image research, image editing
  • SEO, PR, video interviews
Dec 2013 - Apr 2014
5 months

WordPress Website and Editorial

Binger Weinsenat

  • Concept creation
  • WordPress installation, theming and plugins/widgets
  • Editorial work and image editing
  • Content structure, navigation structure
Jul 2011 - Feb 2014
2 years 8 months

WordPress Website, SEO, Editorial Work, Image Editing

Brendel Erfolgscoaching

  • Company closure (retirement)
  • Concept creation, content structure, SEO, social media, flyers
  • WordPress installation, web design, plugins/widgets
  • Image research, photography, image editing
Jul 2009 - Jul 2009
1 month
Offenbach, Germany

Lightbox and Roll-Up Display Design

Caritas Offenbach

Design production management with lighting company / printing house

Aug 2008 - Mar 2009
8 months
Mainz, Germany

Evaluation and Development of Online Help for the TV Database

ZDF Mainz

  • Technical documentation
  • Requirements specification creation
  • Defining workflows, milestones and work packages
  • Prototyping, test installations of 3 online help tools
  • Editing terminology list
  • Training plan creation
  • Editing online help
  • Test plan, test reports, user tests
  • Programming work
  • Handover, final presentation
Jan 2008 - Dec 2008
1 year

Yearbook 2008

Caritas

  • Design, typesetting with InDesign
  • Image editing
  • Editorial work
Jan 2008 - May 2008
5 months

Image brochure and website

Hörgeräte Becker Fachberatung

  • Image brochure concept
  • Editorial editing, corporate wording
  • Drupal web development, Contao relaunch
Jan 2007 - Dec 2015
9 years

Website development, content management, SEO, technical documentation

Maniago Fluchtweg-Systeme

  • Drupal website development
  • Drupal content management
  • SEO relaunch WordPress, testing
  • Consulting and authoring technical documentation
  • Content management, online editing, product PR
  • Trade show events: booth planning for Security Essen
  • Image editing, image research
  • SEO (Google Adwords, on-page optimization)
Jan 2007 - Dec 2007
1 year

Yearbook 2007

Caritas

  • Design, typesetting with InDesign
  • Image editing and editorial work
May 2003 - Nov 2003
7 months
Frankfurt, Germany

CBT Project Manager / Head of Media Editing and Projects

Fraport AG / STI

As part of the joint project "Fraport Professional Interactive Security Training" (ProIST) with Fraport AG:

  • Development of e-learning platform at Frankfurt Airport
  • Content management, usability tests
  • Project management of technical documentation
  • Concept, requirements specification, team leadership
  • Product creation, prototyping, SEO
  • Collaboration in the client's project management leadership team
  • Implementation and configuration of the NetCoach online learning platform
Jun 2002 - Oct 2010
8 years 5 months

Internet Officer

ÖDP – Ökologisch Demokratische Partei

  • Website development with Drupal
  • Content management
  • Editorial schedule
  • SEO, on-page optimization
  • Image editing, video editing
Apr 2000 - Sep 2001
1 year 6 months
Hamburg, Germany

Internet Project Manager

H&A medien GmbH / AOL

  • Technical project management for development and testing of AOL Auto Channel, AOL Hamburg, AOL/CompuServe Munich.
  • Page tests, test plan for automated tests.
  • Management of the XXL-News online content project.
  • Collaboration with product marketing.
Dec 1999 - Mar 2000
4 months
Frankfurt, Germany

Production Manager Interactive Media, Project Manager

Scopas Medien AG

  • Coordination of Internet projects in business communication
  • Project management
May 1995 - Jan 1999
3 years 9 months
Mainz, Germany

Freelance Lecturer

Volkshochschule Mainz, IT Department

  • DTP
  • Typography
  • Internet/WWW
Apr 1995 - Nov 1999
4 years 8 months
Dietzenbach, Germany

Technical Writer, Team Lead Technical Documentation

Controlware Communicationsystems GmbH

  • Rebuilding of technical documentation online and print for international branches.
  • Creation of user manuals (German/English) for hardware/software; data processing, electronic documentation; animated applications, tests.
  • Collaboration with the international marketing department.
  • Project manager for electronic publishing (CD-ROM, Internet, intranet).
  • Customer engagement: end customers, B2B, support.
  • Quality assurance and project management.
  • Creation of project management handbook in the PM team, PM events.
Apr 1991 - Mar 1995
4 years
Dietzenbach, Germany

Technical Writer

Netplan Medienservice GmbH

  • Technical documentation
  • User manuals (German/English)
  • DTP
  • Brochures
  • Presentations
Aug 1989 - Oct 1989
3 months
Baden-Baden, Germany

Internship in the Business Editorial Department

SWF Baden-Baden

  • Creating news stories and collaborating on film segments.
Mar 1988 - Jan 1996
7 years 11 months
Mainz, Germany

Freelance Editor

City Administration of Mainz, Public Relations Office

  • Editing the annual WEKA Verlag newcomer brochure "Mainz".

  • Developing and creating an association atlas with IT administration.

Oct 1987 - Jul 1989
1 year 10 months
Mainz, Germany

Research Assistant

Institute for Journalism, Johannes Gutenberg University Mainz

Contributed to the professional internship "Research, Writing and Editing" (supervised by Axel Wermelskirchen, FAZ).

Sep 1987 - Nov 1987
3 months
Mainz, Germany

Freelance Contributor

ZDF Mainz, Public Relations

Audience editorial office, press and publications.

Mar 1987 - May 1987
3 months
Mainz, Germany

Internship in the Press and Public Relations Department

ZDF Mainz

Audience editorial office, press and publications.

Feb 1986 - Apr 1987
1 year 3 months
Mainz, Germany

Administrative Assistant

ZDF Mainz, Program Directorate, Media Research

  • Surveys on program acceptance among young people.
  • Computer-assisted telephone interviews on TV series ('Die Guldenburgs', 'Schwarzwaldklinik').
Jan 1985 - Dec 1993
9 years
Mainz, Germany

Freelance Editor

Allgemeine Zeitung Mainz, Local and Advertising Department

  • Local reporting
  • Ad and promotional copy

Summary

  • Technical documentation, print and online
  • Editing technical user, support and training documentation, user-centered online help
  • Content maintenance and design of internet and intranet pages with CMS systems (WordPress, Contao, T3, Drupal) and user training
  • Online marketing, SEO, social media, content management, content strategy
  • Online editing, audience-specific content optimization, Google AdWords, social media campaigns; lead generation, designing product brochures and data sheets
  • Organizing and conducting IT trainings, online trainings, project team meetings, digital learning management E-Learning
  • Creating e-training and training content; Adobe Captivate; Articulate Storyline, 3D-Learnspace, Vyond GoAnimate, video editing, Genially interactive graphics
  • Online stores: Presta, Magento, Oxid/JTL, Gambio, Shopware, WooCommerce
  • Press and public relations, CI/CD development and implementation
  • Staff management and team leadership, IT project management

Languages

German
Native
English
Advanced
French
Elementary

Education

Apr 1985 - Oct 1991

Johannes Gutenberg University Mainz

Journalism, Political Science, Media Law · Mainz, Germany · 1.9

Oct 1983 - Mar 1985

Johannes Gutenberg University Mainz

Law · Mainz, Germany

Jul 1976 - Jun 1982

Gymnasium Theresianum Mainz

High school diploma · Mainz, Germany

Certifications & licenses

Accredited TEKOM examiner for Professional and Expert Level technical documentation

TEKOM Association for Technical Communication

e-Trainer Learnspace 3D

WBS Training Berlin

TEKOM certification for Technical Writer

Certificate in PC-User Counselling

European Informatics Conference

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