César P.
Brand and web designer
Experience
UI Designer (for Grow App)
CAINTRA Nuevo León
Led the UI and visual system design for Grow Caintra, a digital platform developed by CAINTRA to modernize and automate professional internship management for companies and universities. Collaborated with developers, HR teams, and program coordinators to translate complex administrative and financial workflows into a clear and intuitive dashboard experience.
Defined the platform’s visual architecture and interaction principles, aligning design decisions with business goals to enhance usability, compliance, and data-driven decision-making. Contributed to the platform’s successful launch, audited by Deloitte and PwC, supporting collaboration between companies, interns, and educational institutions through a seamless, scalable user experience.
Summary
I’m César Fernando Pérez, a multidisciplinary designer with over a decade of experience turning complex ideas into clear, functional design systems. Since 2007, I’ve collaborated with companies and creative teams across Mexico, Europe, and the U.S., covering a range of projects that include UI/UX design for digital platforms, branding, and presentation design for industrial and corporate clients. My focus is on solving problems, not decorating them — aligning user experience with business logic to deliver results that actually work. I adapt fast, communicate directly, and value clarity over buzzwords. Currently, I’m open to freelance collaborations and long-term design partnerships where strategy and execution go hand in hand.
Languages
Education
Universidad Virtual de Guanajuato UVEG
Bachelor's degree · Software engineering · 4.0
Currently pursuing a degree in Software Engineering, focused on the intersection of design, logic, and system architecture.
The program emphasizes mathematical foundations, algorithmic thinking, and software lifecycle management — covering key areas such as object-oriented programming (OOP), data structures, databases, operating systems, and agile methodologies.
My approach goes beyond coding: I apply engineering principles to build scalable, efficient, and human-centered systems, merging my design background with technical precision. This dual skill set allows me to bridge the gap between usability and architecture, translating business logic into clean, maintainable code.
Universidad de Guadalajara
Bachelor's degree · Graphic Desingn
Formally trained in Graphic Design at Universidad de Guadalajara (UDG), where I built a strong foundation in visual communication, composition, and design methodology — skills that later evolved into a focus on UI/UX, system thinking, and digital product design.
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