Usman Shoukat
Growth Engineer / Lead SEO Strategist
Erfahrungen
Jan. 2019 - Mai 2023
4 Jahren 5 Monaten Pakistan
Growth Engineer / Lead SEO Strategist
Snapthat, Inc.
- Develop the SEO strategy for Snapthat Inc, focusing on growing organic, high converting traffic
- Manage content creation for Snapthat's site which involves management of 8 freelancers to produce high quality content
- Collaborate cross-functionally to develop content to best fit the needs of each channel while still maintaining strong organic rankings (organic/paid social, PR, newsletter, display, SEM)
- Focus on experimentation in areas such as CTR%, rank, on-page engagement & conversion to maximize the ROI of content
- Keyword research to ensure content published will have highest opportunity to rank and drive organic traffic
- Launch and manage Ad-campaigns with Google, Facebook, Instagram & other platforms
Mai 2017 - Mai 2018
1 Jahr 1 Monate Dubai, Vereinigte Arabische Emirate
SEO Executive
Dubai Cosmetic Surgery
- Digital Marketing strategy planning
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Optimize the website to improve user experience and website functionality with the underlying goal of increasing conversions
- Planning and executing occasion-based, as well as seasonal collection launch digital campaigns
- Improving website organic traffic with SEO
- Developing and implementing campaigns for SEM, Display Advertising and Search Engine Optimization
- Coordinating with PR and Bloggers to execute digital campaigns
Jan. 2015 - Apr. 2017
1 Jahr 4 Monaten Pakistan
SEO Analyst
Solution Player
Zusammenfassung
Experienced Marketing Engineer with a demonstrated history of working in the internet industry. Skilled in Search Engine Optimization (SEO), Keyword Research, HTML, and Ahrefs.
Sprachen
Englisch
Muttersprache
Ausbildung
Okt. 2012 - Juni 2016
International Islamic University, Islamabad
Bachelor's degree · Computer Software Engineering · Islamabad, Pakistan
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