Serge Lampaert
Berater für Marketing, Media und Digital
Erfahrungen
Strategy Consultant for Marketing, Media & Digitalization
Independent Strategy Consultant
Key Services: Marketing & Communication Strategies, Media Planning, Strategic Pitch Lead, New Business Development, Keynotes, Innovation Workshops, Inspiration Sessions, Competitive Intelligence, Research Support
Previous Projects:
- Marketing strategy for a regional food brand
- Brand development and marketing for a hotel resort
- Strategic support for the development of a marketing intelligence tool
- Media and communications planning for an international entertainment client
- Competitive intelligence for a German retail client
- Strategic consulting for a start-up (education sector)
- Various ad hoc projects for expert consultancy networks
New Business/ Global Business Development Publishing
Bauer Media
- Participation in the strategic development project to identify the new business area, incl. initial steps of go-to-market implementation
- Identification, evaluation and first contact of potential acquisition targets (for business areas Publishing and SME Services)
- Development and assessment of new business models
- International strategic development projects & participation in international exchange groups
Director New Business (Marketing)
Beiersdorf AG
Taking over the marketing responsibility for the New Business Unit within the Pearl Brands Division
Main Tasks:
- Development and launch of new brands/ business models (incl. brand positioning, product concepts and go-to-market strategy)
- Driving innovation and digitalization
Managing Partner Strategy & Innovation
Carat Hamburg GmbH
- Strategic lead of national and international pitch projects (e.g. playing a crucial role in defending of the Beiersdorf/ Tchibo account)
- Execution of ideation & innovation workshops and inspiration sessions
- Key Clients: Beiersdorf AG (incl. the development of innovative brand projects), Tchibo GmbH, Mattel
Lecturer Social Media
EBC Hochschule Hamburg
Head of Strategy & Innovation
Davies Meyer GmbH
Responsible for the strategic product of the agency
Main clients: PepsiCo (Germany + Russia), Jägermeister, Alpina, Henkel Schwarzkopf, Compo
Exemplary responsibilities:
- Business development & pitch lead
- Strategic advancement of the agency's own CRM tool (development of a marketing strategy, identification of business opportunities, support of the implementation of client specific projects, etc.)
- Internal and external innovation projects
Lecturer Media Planning
Brand Academy
Director Strategy/Account Director - Member of the Management Board
OMD Hamburg
a) Head of the Strategic Unit - Responsible for the strategic output of the agency
- Link between the research department and the client teams, transferring research results into real insights
- Responsible for new business, playing a key role in several high profile new business projects including wins for Mars Inc., The Walt Disney Company and The North Face
b) Head of a Client Unit - Successful integration of new challenging clients, e.g. Mars Petcare (high budget and number of brands), Disney (high complexity and unique business challenges) and Airbnb (start-up)
Further exemplary clients: Hermes Deutschland, Intel, The North Face, Monster, FedEx
Total Team Size: 12 employees
Account Management / Strategic Planning
Various Media Agencies
Worked in various Media Agencies, e.g. Starcom, mediaedge:cia (now Wavemaker)
Exemplary Key Clients: Procter & Gamble (G/S/A) and Henkel
Exchange student
Université de Liège
European Exchange Program ERASMUS - Faculté d'Economie, de Gestion et de Sciences Sociales