Sabine Seitz

Digital Marketing, Content Creator

Sabine Seitz
München, Deutschland

Erfahrungen

März 2023 - Bis heute
2 Jahren 1 Monate

Consulting, freelancing

Self-employed

Demand and lead gen specialist - strategist and hands-on Digital Marketing - email touchpoints, nurturing, scoring PPC - Google Ads, LinkedIn

Nov. 2018 - Sept. 2022
3 Jahren 11 Monaten
München, Deutschland

Global Demand Gen Graph Data Science

Neo4j

Responsibility (Data Science and Analytics) for all digital initiatives globally to generate leads, up-/cross-sell, accelerate pipeline velocity.

Nov. 2018 - Okt. 2021
3 Jahren
Deutschland

Digital Marketing Manager EMEA at Neo4j

Neo4j

Responsibility (complete portfolio) for all digital initiatives in EMEA to generate leads, up-/cross-sell, accelerate pipeline velocity. The channels were PPC (audience mapping, retargeting, attack), Paid Social, email marketing and nurturing, webinars and digital events, content syndication.

  • demand generation and digital marketing plans working collaboratively with global and regional key stakeholders, tied to global and regional commercial strategy and to meet the marketing KPIs
  • reporting on contribution and campaigns (SFDC, Marketo, Google Analytics, Google Studio)
Sept. 2018 - Nov. 2018
3 Monaten
Deutschland

Consultant and Business Developer

Fortis PR

Business development as well as SEO and account-based marketing consulting projects.

Sept. 2018 - Nov. 2018
3 Monaten
Deutschland

Consultant Open Source Markets

Under NDA

Working in projects advising investors as subject matter expert on the open source markets.

Nov. 2017 - Juli 2018
9 Monaten
Deutschland

Head of Field Marketing for Germany and Austria at Red Hat

Red Hat

In this role, I defined and implemented the marketing strategy for Germany and Austria and managed the local marketing team. I developed and executed integrated marketing programs and campaigns for customers, developers, channel partners, including goal setting, demand generation, preference creation, and monitoring ROI.

Feb. 2015 - Okt. 2017
2 Jahren 9 Monaten
Deutschland

Head of Marketing EMEA Central

SUSE

This role included overall responsibility for awareness and demand generation using a broad range of online and offline programs and ensuring the conversion of leads to SAOs and closed deals. Developed the marketing strategy and plan for EMEA Central (Germany, Austria, Switzerland) field marketing, managed the EMEA Central field marketing team and was measured against the marketing contribution to the pipeline goals.

Jan. 2011 - Jan. 2015
3 Jahren 1 Monate
Bonn, Deutschland

Marketing M2M Competence Center

Deutsche Telekom AG

The M2M competence center operated as start-up within Deutsche Telekom and took the global lead for Machine-to-Machine Communication and Internet of Things. Key responsibilities were to build the brand, create share of voice, generate demand and leads, work with partners on joint campaigns. This included both online (website, newsletter) and offline (PR, trade shows) activities.

Juli 2009 - Dez. 2011
2 Jahren 6 Monaten

Marketing Enterprise VoIP Telephony

Gigaset Communications

Gigaset launched this new business addressing SMBs with VoIP telephony, then a fairly new technology. My role included to develop the partner program and implementing Salesforce for shared use, develop the marketing strategy as well as content for all off-line and online channels, to monitor trends, competitors and market trends.

Sept. 2005 - Juni 2009
3 Jahren 10 Monaten

Director Marketing WiMAX

Gigaset Communications

The center of competence operated like a start-up within Gigaset and designed and marketed modems and gateways based on the WiMAX technology. My responsibilities included everything Marketing with global responsibility in particular creating awareness and demand for this new field.

März 2001 - Aug. 2005
4 Jahren 6 Monaten

Director Analyst Relations

Siemens

I worked for the fixed network infrastructure unit and held global responsibility for communicating and engaging with industry (Analyst Relations) and financial (Capital Market Communication) analysts. Key responsibility was to communicate business and portfolio strategy, technology and innovation to ensure share of voice.

Jan. 1998 - Jan. 2001
3 Jahren 1 Monate

International Senior PR Manager

Siemens

At the global headquarters of the enterprise and mobile communications division of Siemens I was responsible for global PR and special events for mobile phones (then no 3 in the market).

Jan. 1994 - Dez. 1998
3 Jahren

Senior PR Consultant

HBI GmbH

At this PR agency - specialized in the ICT industry - I was accountable for consulting and managing clients from B2C and B2B industries.

Jan. 1991 - Dez. 1995
5 Jahren

PR Consultant

Heye & Partner, Print

Working at one of the largest and renown agencies in Germany, I consulted in particular the client McDonald’s in all aspects of external and internal communications.

Jan. 1987 - Dez. 1989
3 Jahren

Teaching Assistant

University of New Orleans

Zusammenfassung

I am a full-Stack marketer with can-do attitude - thinking strategically and acting entrepreneurially, being data-driven, creative and resourceful. During my professional life I have been working in marketing and communications roles in agencies, enterprises and start-up situations, in different functions with global and regional responsibilities and covering direct and indirect routes-to-market. My broad range of experience includes strategy development and execution, lead and demand generation as well as pipeline acceleration campaigns, brand building through awareness, preference and thought leadership activities, digital marketing, PPC, social media marketing, always-on programs, content marketing, channel and field marketing, account-based marketing, events, influencer marketing (Media Relations, Analyst Relations, Capital Market Communication), product marketing, corporate and product communication as well as events. In channel and partner marketing I have developed and executed partner marketing campaigns - sell- with campaigns with key partners, sell-through and programmatic with smaller partners in parallel to ongoing engagement. I am used to be measured against pipeline contribution, hence defining KPI and measuring all activities against these metrics has been at the core of my thinking. For running, measuring and reporting activities I have acquired a strong understanding of CRM, marketing automation and analytics tools (SFDC, Marketo). With decades in the ICT market I not only have acquired a strong understanding of the industry and trends, but still have a genuine passion and curiosity for (technology) innovation and its impact on business and society. Top skills: Social Media Advertising, Lead Nurturing, Digital Events (strong focus during pandemid) Publications: - [link] - Why digitized production needs Software-Defined-Storage for large data

Sprachen

Deutsch
Muttersprache
Englisch
Fortgeschritten

Ausbildung

Juni 2008 - Okt. 2008

Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften

Marketing Program · St. Gallen, Schweiz

Okt. 2000 - Juni 2004

Henley Management College

MBA · Business Administration and Management, General · Greenlands, Vereinigtes Königreich

Okt. 1987 - Juni 1989

University of New Orleans

New Orleans, Vereinigte Staaten

Zertifikate & Bescheinigungen

Generative AI for Digital Marketers

Growth Marketing Foundations

Introduction to Web Development

Marketing Tools: Growth Marketing

Product Led Growth 2023 [from a Silicon Valley Veteran, MBA]

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