Sabine Seitz
Digital Marketing, Content Creator
Erfahrungen
Consulting, freelancing
Self-employed
Demand and lead gen specialist - strategist and hands-on Digital Marketing - email touchpoints, nurturing, scoring PPC - Google Ads, LinkedIn
Global Demand Gen Graph Data Science
Neo4j
Responsibility (Data Science and Analytics) for all digital initiatives globally to generate leads, up-/cross-sell, accelerate pipeline velocity.
Digital Marketing Manager EMEA at Neo4j
Neo4j
Responsibility (complete portfolio) for all digital initiatives in EMEA to generate leads, up-/cross-sell, accelerate pipeline velocity. The channels were PPC (audience mapping, retargeting, attack), Paid Social, email marketing and nurturing, webinars and digital events, content syndication.
- demand generation and digital marketing plans working collaboratively with global and regional key stakeholders, tied to global and regional commercial strategy and to meet the marketing KPIs
- reporting on contribution and campaigns (SFDC, Marketo, Google Analytics, Google Studio)
Consultant and Business Developer
Fortis PR
Business development as well as SEO and account-based marketing consulting projects.
Consultant Open Source Markets
Under NDA
Working in projects advising investors as subject matter expert on the open source markets.
Head of Field Marketing for Germany and Austria at Red Hat
Red Hat
In this role, I defined and implemented the marketing strategy for Germany and Austria and managed the local marketing team. I developed and executed integrated marketing programs and campaigns for customers, developers, channel partners, including goal setting, demand generation, preference creation, and monitoring ROI.
Head of Marketing EMEA Central
SUSE
This role included overall responsibility for awareness and demand generation using a broad range of online and offline programs and ensuring the conversion of leads to SAOs and closed deals. Developed the marketing strategy and plan for EMEA Central (Germany, Austria, Switzerland) field marketing, managed the EMEA Central field marketing team and was measured against the marketing contribution to the pipeline goals.
Marketing M2M Competence Center
Deutsche Telekom AG
The M2M competence center operated as start-up within Deutsche Telekom and took the global lead for Machine-to-Machine Communication and Internet of Things. Key responsibilities were to build the brand, create share of voice, generate demand and leads, work with partners on joint campaigns. This included both online (website, newsletter) and offline (PR, trade shows) activities.
Marketing Enterprise VoIP Telephony
Gigaset Communications
Gigaset launched this new business addressing SMBs with VoIP telephony, then a fairly new technology. My role included to develop the partner program and implementing Salesforce for shared use, develop the marketing strategy as well as content for all off-line and online channels, to monitor trends, competitors and market trends.
Director Marketing WiMAX
Gigaset Communications
The center of competence operated like a start-up within Gigaset and designed and marketed modems and gateways based on the WiMAX technology. My responsibilities included everything Marketing with global responsibility in particular creating awareness and demand for this new field.
Director Analyst Relations
Siemens
I worked for the fixed network infrastructure unit and held global responsibility for communicating and engaging with industry (Analyst Relations) and financial (Capital Market Communication) analysts. Key responsibility was to communicate business and portfolio strategy, technology and innovation to ensure share of voice.
International Senior PR Manager
Siemens
At the global headquarters of the enterprise and mobile communications division of Siemens I was responsible for global PR and special events for mobile phones (then no 3 in the market).
Senior PR Consultant
HBI GmbH
At this PR agency - specialized in the ICT industry - I was accountable for consulting and managing clients from B2C and B2B industries.
PR Consultant
Heye & Partner, Print
Working at one of the largest and renown agencies in Germany, I consulted in particular the client McDonald’s in all aspects of external and internal communications.
Teaching Assistant
University of New Orleans
Zusammenfassung
I am a full-Stack marketer with can-do attitude - thinking strategically and acting entrepreneurially, being data-driven, creative and resourceful. During my professional life I have been working in marketing and communications roles in agencies, enterprises and start-up situations, in different functions with global and regional responsibilities and covering direct and indirect routes-to-market.
My broad range of experience includes strategy development and execution, lead and demand generation as well as pipeline acceleration campaigns, brand building through awareness, preference and thought leadership activities, digital marketing, PPC, social media marketing, always-on programs, content marketing, channel and field marketing, account-based marketing, events, influencer marketing (Media Relations, Analyst Relations, Capital Market Communication), product marketing, corporate and product communication as well as events. In channel and partner marketing I have developed and executed partner marketing campaigns - sell- with campaigns with key partners, sell-through and programmatic with smaller partners in parallel to ongoing engagement.
I am used to be measured against pipeline contribution, hence defining KPI and measuring all activities against these metrics has been at the core of my thinking. For running, measuring and reporting activities I have acquired a strong understanding of CRM, marketing automation and analytics tools (SFDC, Marketo).
With decades in the ICT market I not only have acquired a strong understanding of the industry and trends, but still have a genuine passion and curiosity for (technology) innovation and its impact on business and society.
Top skills: Social Media Advertising, Lead Nurturing, Digital Events (strong focus during pandemid)
Publications:
- [link]
- Why digitized production needs Software-Defined-Storage for large data
Sprachen
Ausbildung
Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften
Marketing Program · St. Gallen, Schweiz
Henley Management College
MBA · Business Administration and Management, General · Greenlands, Vereinigtes Königreich
University of New Orleans
New Orleans, Vereinigte Staaten
Zertifikate & Bescheinigungen
Generative AI for Digital Marketers
Growth Marketing Foundations
Introduction to Web Development
Marketing Tools: Growth Marketing
Product Led Growth 2023 [from a Silicon Valley Veteran, MBA]
Ähnliche Freelancer
Entdecken Sie andere Experten mit ähnlichen Qualifikationen und Erfahrungen.