Katharina Geißler-Evans
Founder & Editor-in-Chief at heiter || Copy Editor & Translator || Marketing Professional || Fashion Stylist
Erfahrungen
Jan. 2021 - Bis heute
3 Jahren 3 Monaten New York, Vereinigte Staaten
Fashion Stylist
März 2021 - Dez. 2023
2 Jahren 10 MonatenMarketing and Online Presence Consultant
- Analysing my clients' online channels and based on that, supporting them in improving, planning and coordinating their marketing strategies (with a strong focus on organic marketing strategies)
- Input and guidance in terms of campaigns and other promotional activities
- Supporting my clients in planning and managing their social media and web content, keeping user-experience in mind
- Organising and running trainings on individual social media platform, marketing strategies, user-experience, mobile first
Juli 2018 - Feb. 2021
2 Jahren 8 Monaten München, Deutschland
Head of International Copy
MYTHERESA
- Responsible for the global product and copy editing business (across all 8 language teams, in other words, a team of 40 people)
- People management (incl. recruiting and setting up the international women's and men's teams)
- Launch of language channels & new sub and main categories such as menswear & kidswear
- Creative ownership for sales and promotional campaigns
- Ensuring quality & consistency across all language channels
- Trainings for all editors (technical knowledge, fabrication, writing as well as CMS)
- Implementation & improvement of processes/features, e.g. introducing new workflows to coordinate editing tasks, focus on production and new features on website & app e.g. improved PDP, creation and implementation of a new PIM system
- Close cooperation with internal and external stakeholders
Juli 2017 - Juni 2018
1 Jahr München, Deutschland
Senior Copy Manager
MYTHERESA
- Overseeing and coordinating the daily online copy/production business
- Implementing new processes to improve the daily business productivity as well as the performance on the international market
- People management
- Introducing new language channels
- Training and mentoring editors (across all language teams), editing & proofreading the German copy
Aug. 2016 - Juni 2017
11 Monaten München, Deutschland
Senior Product Editor
MYTHERESA
Mai 2016 - Bis heute
8 Jahren 11 MonatenFounder, Publisher & Editor-in-Chief
heiter
- Curating, conceptualizing, overseeing, coordinating and creating content for both the print and online content (in close collaboration with freelancers, stakeholders and contributors)
- Planning and overseeing the heiter marketing strategy and campaign launches
- PR, Social Media and Email Marketing, Sales and distribution
- Brand collaborations and customer service
- Guest-speaker at summits & workshops as well as organising and hosting heiter events (workshops for the readers/the community around the brand)
Dez. 2015 - Juli 2016
8 Monaten London, Vereinigtes Königreich
Deputy Product Editor (Deputy Team Lead)
YOOX NET-A-PORTER
Jan. 2015 - Nov. 2015
11 Monaten London, Vereinigtes Königreich
Sub-Editor & Translator (German)
YOOX NET-A-PORTER
Aug. 2014 - Jan. 2015
6 Monaten London, Vereinigtes Königreich
Web Content Executive
Crew Clothing Co
Okt. 2012 - Juli 2014
1 Jahr 10 Monaten London, Vereinigtes Königreich
International Marketing Assistant
Crew Clothing Co
Mai 2009 - Juli 2017
8 Jahren 3 Monaten New York, Vereinigte Staaten
Fashion Stylist
Zusammenfassung
A highly motivated professional with proven experience in Marketing and Communication, Project & People Management, Copy Editing, Translation and Journalism. In-depth knowledge of both UK and Continental European markets gathered during the course of my career in Retail, Ecommerce, Consulting and Publishing. Excited to use my expertise to support the growth of Di Stavnitser.
Sprachen
Englisch
Muttersprache
Deutsch
Fortgeschritten
Ausbildung
Okt. 2012 - Juni 2016
London College of Fashion
BA (Hons) Fashion Media · Fashion Media · London, Vereinigtes Königreich
Okt. 2011 - Juni 2012
London College of Fashion
Access Diploma · Fashion Media and Communication · London, Vereinigtes Königreich
Okt. 2009 - Dez. 2009
British College of Fashion Styling
Diploma · Fashion Styling · Vereinigtes Königreich
Zertifikate & Bescheinigungen
Cambridge Advanced Certificate
IELTS Certificate
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