Experience
May 2017 - Mar 2018
11 months
- Oversaw the editorial transition of the People’s Choice Awards to new owner NBC Universal
- Maintained the People’s Choice website for E! News, including managing writers, editing photos, etc.
- Consulted on the handover of the awards show from Procter & Gamble to NBC Universal
Aug 2013 - May 2017
3 years 10 months
- Helmed the editorial relaunch of PeoplesChoice.com as a year-round entertainment news destination
- Worked with the VP of Digital to conceptualize, test, and execute a complete redesign of the site
- Increased site traffic from 400k page views to more than 8 million page views in a short time span
- Spearheaded all editorial projects and devised long-term strategies surrounding the PCAs and other events
- Hired and managed freelancers, as well as assigned, edited, and produced all content for the site
- Produced newsletter and maintained editorial calendar
- Parsed social media and evaluated internet trends for story ideas
- Identified ways to engage audiences outside of awards season, including targeted brackets and exclusives
- Analyzed data daily to fine-tune content and set performance metrics
- Launched and produced video franchises with social reach and handled all clip requests
- Collaborated with Social Media Manager to amplify editorial footprint across all channels
- Developed relationships with publicists to secure red carpet presence and book talent for interviews
- Featured on original and branded People’s Choice segments, including Red Carpet Ready with Tim Gunn
- Hosted the official PCA/CBS red carpet show for People’s Choice Awards 2017 on Facebook Live, which garnered more than half-a-million views
Sep 2011 - Aug 2013
2 years
- Wrote and reported features and reviews for the TV section of the magazine
- Contributed stories to major tentpole issues, including Fall TV Preview and Hollywood Design Report
- Published content across EW.com blogs and became the go-to fashion writer for both the magazine and site
- Interviewed talent and developed complementary celebrity-driven video content
- Co-hosted an hour-long weekly radio show about pop-culture on Entertainment Weekly’s Sirius XM channel
- Appeared on Entertainment Tonight, GMA, Extra and other entertainment shows on behalf of the brand
- Published a cover story within four months of hiring
Feb 2010 - Sep 2011
1 year 8 months
- Conducted interviews and wrote articles and blog posts about music, TV, books, and fashion
- Compiled and analyzed site-wide metrics for daily insights and long-term research projects
- Managed in-house talent and supervised interns
Apr 2007 - Jun 2008
1 year 3 months
- Managed all discussion groups on the site and pitched topics to columnists based on emerging trends in politics, global affairs, fashion, and more
- Identified latent news items that were poised to become major headlines
- Wrote and produced a homepage module highlighting the biggest discussions of the day
- Served as the editorial lead for a site-wide user-generated content project
- Joint product owner overseeing integration and implementation of social networking on WashingtonPost.com
- Trained The Washington Post columnists as group moderators and supervised comments producers, interns
Jan 2007 - Apr 2007
4 monthsOct 2006 - Dec 2006
3 months