Valeria Aleksic
Freelance Senior Designer, Creative Strategist and Art Director
Erfahrungen
Designer & Mentor
Freelance
Mentor for the Work in Tech Program at Migrapreneur.
Mentored students enrolled in a UX/UI bootcamp, providing guidance on design principles, prototyping techniques, user-centerd design methodologies, and portfolio feedback. Providing guidance and support to early-career migrant designers.
Currently leading web and branding design projects, collaborating closely with wellness businesses and media agencies to deliver soulful brand experiences.
Facilitator of mindfulness and wellness classes and workshops, centred around meditation, mental-health, embodiment and sound healing.
Visual Designer
Fraugster
Key designer for the implementation of the new branding and website. Enhancing visuals on website, social media and design systems. Working cross-teams between the Product, Marketing teams and C-level.
Designed layouts for digital and print materials, applying UX/UI principles to ensure seamless interaction and readability.
Developed impactful marketing designs that resonate with the target audience, leveraging user-centered design approaches to drive engagement and conversion.
Created user-friendly icons and comprehensive style guides, optimising user interaction and navigation across mobile and web platforms.
Graphic Designer
Opinary
Key role in the development and design of user campaigns through online polls, resulting in a 30% increase in user engagement and platform revenue for clients like Verti, Prime Video, Enpal and Oatly. Learnt HMTL/CSS for this.
Led design efforts for the creation of an employer branding experience, optimising design systems and branding across digital platforms.
Key contributor in the creation of new website. Successfully developing a new web experience, together with the Design Lead.
Designer
Mobius Labs
Crucial role in establishing core iconography, both for main branding and user's platform, informed by insights from developers, product designers and users.
Led the conceptualisation and implementation of brand identity elements, ensuring consistency and alignment with user experience principles.
Conducted user and cross-teams research to identify pain points and user needs, leading to informed design decisions and improvements in the design systems.
Designed intuitive data visualisation illustrations to enhance user understanding and engagement, focusing on clarity and accessibility.
Multimedia Designer
Piavita AG
Designed and managed social media campaigns with a focus on user engagement and brand consistency, integrating UX/UI principles to optimize user interaction and experience.
Developed storyboards and illustrations for ad campaigns, applying user-centered design approaches to captivate and resonate with the target audience.
Created data visualization illustrations to effectively communicate complex information, prioritizing clarity and accessibility for users.
Designed print and digital materials for events, booths, and client presentations, ensuring seamless user interaction and visual appeal across various touchpoints.