Nida (Rifda) C.

Consumer Behavior Analysis for Credit Card Application Approval

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Surabaya, Indonesia

Experience

Sep 2024 - Jan 2025
5 months

Consumer Behavior Analysis for Credit Card Application Approval

Revou

  • Utilized SQL & Python to analyze consumer behavior, improving approval rates and risk assessment processes.
  • Created interactive Tableau dashboards for a Kaggle-based project, visualizing key trends and strengthening data storytelling.
  • Conducted fraud detection analysis on credit card data, identifying high-risk patterns and informing mitigation strategies.
  • Identified behavioral risk indicators through advanced analytics, formulating strategies aligned with banking best practices.
Sep 2024 - Jan 2025
5 months

Data Analyst Associate

Revou x Telekom

  • Performed exploratory and customer segmentation analysis to uncover behavioral patterns and identify key customer groups.
  • Analyzed marketing and transactional data to evaluate campaign performance and generate actionable insights for optimization.
  • Developed interactive Power BI dashboards and Google Analytics reports to visualize KPIs and track marketing effectiveness.
  • Presented data-driven recommendations to internal teams to support strategic planning and performance improvement.
  • Automated parts of the data cleaning and reporting process using Python and SQL, improving workflow efficiency and consistency.
Jan 2024 - Jul 2025
1 year 7 months
Malaysia

Multi-Series Deep Learning Models for Stock Forecasting

Asia Pacific University

  • Implemented and assessed LSTM, CNN-LSTM, and Tab Transformer models to predict NVIDIA stock trends using multi-series market signals from affiliated companies.
  • Engineered datasets with a 60×35 input shape, integrating technical indicators and correlated market data.
  • Applied statistical forecasting and model tuning using RMSE, MAE, and loss curve analysis to identify the optimal architecture.
Jun 2023 - Jun 2023
1 month
Germany
On-site

Honored Guest

Special Olympics World Games

  • Supported Indonesian delegation of 20+ athletes and staff, managing international travel, accommodation, and on-site logistics to ensure 100% on-time participation.
  • Coordinated schedules and communications between athletes, delegation leaders, and event organizers, enabling smooth operations across 5 competition days.
May 2019 - Apr 2023
4 years

Business Operation Associate - Trust & Safety

Accenture

  • Managed 500+ daily policy enforcement cases, ensuring compliance with regulations and maintaining platform integrity.
  • Optimized moderation workflows and triaging, improving efficiency and exceeding SLA targets.
  • Conducted proactive compliance and risk assessments, implementing safeguards that reduced privacy violations and enhanced adherence to global data protection standards.
  • Maintained high accuracy in reviewing and escalating sensitive data, consistently meeting performance and quality standards.
  • Identified and escalated emerging risk patterns through analysis of user reports and system alerts, preventing potential violation.
Jul 2018 - Sep 2018
3 months
Morocco

Social Media & Community Engagement Volunteer

AIESEC

  • Led digital campaigns and community partnerships with NGOs, small businesses, and local leaders to boost project visibility.
  • Aligned outreach with UN SDG 17, promoting local initiatives and fostering cross-sector collaboration that engaged 50+ community members.
Mar 2018 - May 2018
3 months

Junior Intern Accountant

Yes Accountant

  • Reconciled daily bank transactions with the general ledger, promptly resolving discrepancies and improving record accuracy.
  • Reviewed balance sheets and income statements, ensuring audit readiness and compliance with regulations.
  • Assisted with month-end closings through account reconciliations and documentation reviews, helping streamline reporting workflows.
  • Researched updated accounting standards and participated in workshops to strengthen practical knowledge and task execution.

Summary

Data-driven professional with 4+ years of experience in business operations, analytics, and compliance, now transitioning into Data Science and Business Analytics. Leverages a strong foundation in data-driven decision-making, ETL workflows, and visualization to transform complex datasets into actionable insights. Proficient in Python, SQL, R, Tableau, Power BI, and cloud platforms, with hands-on experience in machine learning and predictive analytics. Eager to apply advanced analytical and AI-driven techniques to deliver business impact across fintech, marketing intelligence, and data-driven innovation initiatives.

Languages

English
Native
Indonesian
Native
Malay
Advanced

Education

Jun 2024 - Jul 2025

Asia Pacific University & De Montfort University

MSc in Data Science and Business Analytics, Specialization: Data Engineer · Data Science and Business Analytics · United Kingdom

Certifications & licenses

Data Engineering On AWS

AWS

Planning Large Scale Data Migration To AWS

AWS

Sustainability Strategies With Generative AI

AWS

Full-Stack Data Analytics

Revou

Data Analysis With R Programming

Coursera

Share Data Through The Art Of Visualization

Coursera

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