Project details

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Online Marketing Expert (m/f/d) / Channel Owner (m/f/d) Online

Industry
Telecommunication
Areas
Marketing
Project Management

Project info

  • Period
    02.05.2024 - 30.09.2024
  • Capacity
    from 90%
  • Daily rate
    800 - 880€
  • Location
    Cologne, Germany
  • Languages
    • German
      (Advanced)
      ,
    • English
      (Advanced)
  • Remote
    40 - 60%

Description

Monitoring and optimizing visibility in search engines:

  • Responsible for continuous monitoring and optimization of the website to improve its visibility in search engines
  • Implementation of SEO strategies to increase organic traffic and maximize ranking in search results

Budget and campaign optimization for paid advertising:

  • Effective management of budgets and campaigns for paid advertising in search engines, display networks, and social media
  • Maximization of conversions and ROI through continuous optimization of campaigns and paid strategies

Analysis and continuous improvement of the sales funnel:

  • Analysis of the sales funnel on the website/online service and implementation of process optimizations in the after-sales area
  • Goal: Maximization of customer satisfaction and retention through a seamless process

Development of forecasts and provision of online sales metrics:

  • Regular development of forecasts for gross sales metrics and expenditures for efficient resource allocation
  • Provision of online sales metrics to support market-realistic financial planning and long-term strategy development

Identification and development of new online sales opportunities:

  • Identification, evaluation, and development of new online sales opportunities
  • Coordination of cooperation programs, product launches, and partnerships with affiliate partners to drive business growth

Requirements

  • Proven experience in online marketing and digital advertising (Important: operational role!)
  • Seniority level: from 3–5 years of professional experience
  • Sound understanding of SEO, SEM, social media marketing, and other relevant digital marketing channels
  • Experience in overseeing and managing agencies
  • Experience in analyzing data and deriving recommendations for action
  • Strong analytical skills and strategic thinking
  • Excellent communication and project management skills
  • Ability to work independently in a dynamic environment and deliver results
  • Self-reliance, creativity, entrepreneurial drive with a focus on revenue and growth, solution-oriented thinking, and team spirit
  • Experience with and passion for agile working methods (sprints, Kanban)