Monitoring and optimization of search engine visibility:
- Responsible for continuously monitoring and optimizing the website to improve its search engine visibility
- Implementing SEO strategies to boost organic traffic and maximize ranking in search results
Budget and campaign optimization for paid advertising:
- Effectively managing budgets and campaigns for paid ads in search engines, display networks, and social media
- Maximizing conversions and ROI through ongoing optimization of campaigns and pay strategies
Analysis and continuous improvement of the sales funnel:
- Analyzing the sales funnel on the website/online service and implementing process optimizations in the after-sales area
- Goal: maximizing customer satisfaction and retention through a seamless process
Forecasting and providing online sales metrics:
- Regularly developing forecasts for gross sales metrics and spend for efficient resource allocation
- Providing online sales metrics to support realistic financial planning and long-term strategy development
Identification and development of new online sales opportunities:
- Identifying, evaluating, and developing new opportunities for online sales
- Coordinating affiliate programs, product launches, and partnerships with affiliate partners to boost business growth