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- Consulting on the enhancement of the NonVoice Assist (agent-facing AI product in the Assist and Automation division)
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- Designing the integration of the use cases into the existing IT infrastructure and extending their applications by linking along the flows and processes
- Documenting solution approaches and analyses using Confluence
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Frontend developer to HR platform with Angular experience
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Digital Marketing & CDP Specialist (m/w/d)
Industry
Manufacturing
Areas
Business Intelligence
Marketing
Project Management
Project info
- Period24.06.2025 - 24.09.2025
- Capacity100%
- Daily rate750 - 1010€
- LocationErlangen, Germany
- Languages
- German(Native),
- English(Advanced)
- German
- Remotefrom 80%
Description
Building and further developing a Customer Data Platform (CDP) to optimize digital marketing campaigns. The goal is to create a 360-degree view of the customer.
- Typical tasks: Designing the CDP strategy, defining use cases, integrating data from various sources (CRM, web analytics, email marketing), segmenting target audiences, setting up and monitoring personalized marketing automation workflows, performance analysis and reporting.
- Relevant technologies, tools or methods: CDP systems (e.g. Segment, Tealium, mParticle), CRM systems (e.g. Salesforce), web analytics tools (e.g. Google Analytics), email marketing tools, A/B testing frameworks, SQL, data visualization tools (e.g. Tableau).
- Industry-specific KPIs or success metrics: Conversion rate, customer lifetime value (CLV), churn rate, marketing ROI, engagement rate, number of customer profiles captured in the CDP.
- Special challenges, risks or specifics: Ensuring GDPR compliance, data quality and harmonization, complex system integrations, building internal expertise, platform scalability.
- Concrete examples of deliverables: Implemented and configured CDP, documentation of data flows and use cases, set-up automation campaigns, regular performance dashboards, training materials for the marketing team.
Requirements
- Several years of hands-on experience in digital marketing with a clear focus on data-driven strategies.
- Proven experience in implementing or managing a Customer Data Platform (CDP).
- Excellent skills in analyzing marketing data and using relevant tools (analytics, CRM, etc.).
- Must-haves: Technical understanding of data flows and APIs, project management experience, strong analytical skills.
- Nice-to-haves: Experience in an e-commerce environment, knowledge of SQL or Python, certifications for common marketing platforms.
- Personal qualities: Proactive mindset, excellent communication skills to explain technical topics clearly, strong affinity for new technologies.
English
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