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Set up the Adobe Experience Platform (AEP) as a central customer engagement platform to enable personalized, cross-channel customer communication. By implementing the Adobe Experience Platform Real-Time Customer Data Platform (RT-CDP), a unified, data-driven foundation for marketing and personalization activities is created. This establishes a central data base that allows companies to optimize customer interactions in real time, segment audiences more precisely and efficiently orchestrate personalized marketing campaigns across various channels.
Design, build and implement a central Customer Data Platform (CDP) using Adobe Experience Platform RT-CDP. Advise stakeholders across the entire technology area.
Develop a technical design for personalization use cases implemented across marketing channels like SMS, email, mail, phone call, app and web. This is based on pre-defined audiences and segments. Collaborate with and advise the Customer Marketing team.
Implement personalization use cases in Adobe Journey Optimizer using Adobe Query Service to ensure optimized and targeted customer engagement, providing advice for the Customer Interaction area.
Provide technical and architectural consulting for optimal AEP implementation, especially regarding data management, system integration and personalization strategies.