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Building the Adobe Experience Platform (AEP) as a central Customer Engagement Platform to enable personalized, cross-channel customer communication. By implementing the Adobe Experience Platform Real-Time Customer Data Platform (RT-CDP), a unified, data-driven foundation for marketing and personalization activities is established. This creates a central data base that enables companies to optimize customer interactions in real time, segment audiences more precisely, and efficiently orchestrate personalized marketing campaigns across multiple channels.
Designing, building, and implementing a central Customer Data Platform (CDP) using Adobe Experience Platform RT-CDP. Advising stakeholders across the entire technology domain.
Developing a technical design for personalization use cases to be executed across various marketing channels such as SMS, email, mail, phone call, app, and web. This is based on previously defined audiences and segments. Consulting and collaborating with the Customer Marketing team.
Implementing the personalization use cases in Adobe Journey Optimizer by leveraging Adobe Query Service to ensure optimized and targeted customer outreach, advising the Customer Interaction area.
Providing technical and architectural guidance for the optimal implementation of the AEP, particularly regarding data management, system integration, and personalization strategies.