Conceptualization, planning, overall coordination, and implementation of cross-channel marketing campaigns and individual measures focusing on content and corporate design in the B2B environment (energy services, contracting, real estate) + Monitoring, evaluation, and optimization of activities + Coordination and execution of customer communications
Requirements
Successfully completed degree with a focus on marketing or a comparable qualification + Several years of experience in marketing, agency experience is a plus + In-depth understanding of digital channels (website, email marketing, blog posts, white papers, social media, etc.) + Very good understanding of text, visuals, and branding, with copywriting and layout skills + Holistic thinking, strong service orientation, experience with complex B2B topics + Independent, highly structured, and solution-oriented work style with a proactive, hands-on mentality + Excellent skills specifically in content for complex, technical topics + Ideally experience in the energy sector, solar, e-mobility, or similar + Confident user knowledge of: LinkedIn, Jira and Confluence, PowerPoint, social media planning tools like Sprout Social