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Conceptualization, planning, overall coordination and implementation of cross-channel marketing campaigns and individual initiatives with a focus on content and corporate design in the B2B environment (energy services, contracting, real estate)
Monitoring, evaluation and optimization of initiatives
Coordination and execution of client communications
Successfully completed degree focusing on marketing or a comparable qualification
Several years of professional marketing experience, agency experience preferred
In-depth understanding of digital channels (website, email marketing, blog posts, white papers, social media, etc.)
Excellent understanding of text, imagery and brand; strong copywriting and layout skills
Holistic thinking, strong service and customer orientation, experience with complex B2B topics
Independent, highly structured and solution-oriented working style with a proactive, hands-on mentality
Very good expertise specifically in content for complex, technical topics
Ideally experience in the energy sector, solar, e-mobility or similar
Proficient user knowledge of: LinkedIn, Jira and Confluence, PowerPoint, social media planning tools such as Sprout Social