The goal of the project is to support the company through targeted performance marketing in the area of lead generation and brand building. The focus is on the Meta and Google channels, with which the target audience should be effectively addressed and qualified leads generated for the sales team.
- Development of a performance marketing strategy: building an effective campaign structure that supports the entire sales process and generates leads.
- Testing and optimization (Phase 1): testing various channels and ad formats to identify successful approaches.
- Scaling and fine-tuning (Phase 2): scaling successful measures and continuously optimizing to increase conversion rates.
- Budget management: working flexibly with the allocated budget to ensure cost-optimized lead generation.
- Reporting and analysis: regular monitoring and reporting of campaign performance and deriving optimization measures.