This service is requested as part of optimizing the performance management of the online business.
The goal of the project is to advise on optimization potential and implement the optimization measures resulting from the analysis.
- Analysis of the existing e-commerce performance (for the categories postpaid/fixed network/digital products/prepaid) and its drivers
- Derivation and prioritization of optimization measures to increase conversion rate, revenue, and margin
- Creation of an action plan for implementation, including defining success KPIs
- Consulting on planning and executing online campaigns and promotions
- Strategic and operational advice on developing customer journeys and digital sales processes
- Preparation of decision templates, management reports, and an implementation roadmap