This service is requested as part of optimizing the online business performance management.
The goal of the project is to advise on optimization potentials and implement the measures resulting from the analysis.
- Analysis of the existing e-commerce performance (for the categories Postpaid / Fixed network / Digital products / Prepaid) and its drivers
- Derivation and prioritization of optimization measures to increase the conversion rate, revenue and margin
- Creation of an action plan for implementation, including definition of success KPIs
- Consulting on the planning and implementation of online campaigns and promotions
- Strategic and operational consulting on the further development of customer journeys and digital sales processes
- Preparation of decision papers, management reports and an implementation roadmap