The goal of the project is the strategic development and content management of the social media channels of @o2cando through comprehensive consulting on editorial planning, creator selection, and the conception of new formats and campaigns.
Service Description
1. Concept development for Instagram and Facebook channels (@o2cando)
- Advising the Social Media Content & Creator Communications team on editorial planning for Facebook & Instagram
- Consulting on the selection of creators/influencers
- Analyzing ad materials and creating feedback loops in cooperation with social media agencies
- Reporting on social media activities using Facebook Business Manager and Sprinklr
- Advising on optimizing the strategic direction of the social media channels on Instagram and Facebook
2. Hardware marketing
- Advising on the creation of subsidized marketing campaigns (Werbekostenzuschüsse) with Telefónica’s hardware partners
- Preparing briefing materials
- Developing marketing concepts for hardware promotions
- Advising on selecting suitable social media creators
- Creating reports with Facebook Business Manager and Sprinklr
3. Integrated marketing communications campaigns
- Advising the Social Media Content & Creator Communications team on developing social media formats for the quarterly o2 advertising campaigns
- Consulting the Senior Social Media Manager (m/f/d) on project management regarding timing, budget, and quality control
- Preparing regular reports with Facebook Business Manager and Sprinklr
- Identifying optimization opportunities based on the collected reports