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The service is requested as part of paid social performance marketing. The project's goal is to improve the performance of paid social and influencer marketing campaigns in the mid and lower funnel. The service includes consulting on and coordinating online paid social and influencer marketing campaigns in the mid and lower funnel, ongoing performance monitoring and reporting, and developing optimization suggestions for the paid social in-house marketing team.
Scope of work:
Question 1: How do you structure campaigns on Meta/TikTok when setting up a new performance campaign?
Question 2: Which KPIs do you regularly monitor for operational optimization, and how do you derive actions from them?
Question 3: How do you scale high-performing campaigns without losing efficiency?