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Reach out to us if you are interested in working with us on the project.
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B2C Marketing / PMO / Business Development B2C (m/f/d)

Industries
Energy
Real Estate
Telecommunication
Areas
Marketing
Project Management
Strategy and Planning

Project info

  • Capacity
    from 90%
  • Daily rate
    800 - 1000€
  • Location
    Bochum, Germany
  • Languages
    Essential:
    • German
      (Advanced)
    Desirable:
    • English
      (Advanced)
  • Remote
    80 - 85%

Description

Our client is a real estate company. Within a neighborhood, the company can manage its multi-utility infrastructure much like a public utility provider, including district heating, solar energy, EV charging infrastructure, high-speed internet (fiber), meter reading, etc. We are looking for an expert in PMO / Business Development B2C to build and expand B2C-relevant topics based on the strategic framework of the Customer Business Unit for the entire quarter utility.

  • Responsible for the structural build-up and expansion of B2C marketing for the quarter utility and its end-customer products (Energy: green power, green direct power; Multimedia: fiber internet, TV, landline)
  • Implement strategic projects to scale the B2C business in collaboration with internal and external interfaces of the quarter utility
  • Identify B2C business potentials from the company’s B2B partnerships
  • Implement cooperation models for marketing B2C products
  • Implement new sales-support processes
  • Oversee planning of initiatives and create project milestone plans
  • Establish tools and processes to monitor and analyze marketing performance and derive strategy adjustments based on performance data.

Requirements

  • Experience as a Marketing PMO / Business Development B2C
  • Workshop skills (formats, tool set, and execution) required
  • Strong customer-centric view in the B2C area
  • Analytical skills to conduct market analyses and identify trends
  • Understanding of marketing and sales channels and tools, as well as market developments and strategies
  • Product and market knowledge in energy (and ideally multimedia)
  • Communication skills and leadership ability to lead interdisciplinary teams and manage stakeholders