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B2C Marketing / PMO / Business Development B2C (m/f/d)
Project info
- Capacityfrom 90%
- Daily rate800 - 1000€
- LocationBochum, Germany
- Languages Essential:
- German(Advanced)
Desirable:- English(Advanced)
- German
- Remote80 - 85%
Description
Our client is a real estate company. Within a neighborhood, the company can manage its multi-utility infrastructure much like a public utility provider, including district heating, solar energy, EV charging infrastructure, high-speed internet (fiber), meter reading, etc. We are looking for an expert in PMO / Business Development B2C to build and expand B2C-relevant topics based on the strategic framework of the Customer Business Unit for the entire quarter utility.
- Responsible for the structural build-up and expansion of B2C marketing for the quarter utility and its end-customer products (Energy: green power, green direct power; Multimedia: fiber internet, TV, landline)
- Implement strategic projects to scale the B2C business in collaboration with internal and external interfaces of the quarter utility
- Identify B2C business potentials from the company’s B2B partnerships
- Implement cooperation models for marketing B2C products
- Implement new sales-support processes
- Oversee planning of initiatives and create project milestone plans
- Establish tools and processes to monitor and analyze marketing performance and derive strategy adjustments based on performance data.
Requirements
- Experience as a Marketing PMO / Business Development B2C
- Workshop skills (formats, tool set, and execution) required
- Strong customer-centric view in the B2C area
- Analytical skills to conduct market analyses and identify trends
- Understanding of marketing and sales channels and tools, as well as market developments and strategies
- Product and market knowledge in energy (and ideally multimedia)
- Communication skills and leadership ability to lead interdisciplinary teams and manage stakeholders