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Technical Campaign Manager / CRM Analyst (m/f/d)

Industry
Retail
Areas
Business Intelligence
Marketing

Project info

  • Period
    02.01.2024 - 30.06.2024
  • Capacity
    70 - 80%
  • Daily rate
    800 - 920€
  • Location
    Mülheim, Germany
  • Languages
    Essential:
    • German
      (Advanced)
    Desirable:
    • English
      (Advanced)
  • Remote
    from 95%

Description

  • Optimal definition and setup of segments (e.g., family segment) in the data tool backend (e.g., Databricks, currently still Adobe Workbench)
  • Design of appropriate communication based on available data points (CRM tool, website, apps - 1st party login data)
  • Execution in the marketing automation tool Adobe Campaign, linking with other advertising channels (e.g., social), reporting

Requirements

Must Have:

  • Experience building CRM segments
  • Knowledge of Adobe Campaign (also Emarsys or similar marketing automation tools)
  • Adobe Workbench / Databricks / Snowflake / Dataiku / Google Cloud Dataprep or other ETL / data preparation tools

Nice to Have:

  • Development of personalization (also including advertising channels)
  • Campaign management