The service is requested within the scope of optimizing the performance management of the online business.
The goal of the project is to advise on optimization potentials and implement the optimization measures resulting from the analysis.
- Analysis of existing e-commerce performance (for the categories Postpaid/ Landline/ Digital Products/ Prepaid) and their drivers
- Derivation and prioritization of optimization measures to increase conversion rates, revenue, and margin
- Creation of an action plan for implementation including definition of success KPIs
- Consulting on the planning and execution of online campaigns and promotions
- Strategic and operational consulting on the development of customer journeys and digital sales processes
- Preparation of decision papers, management reports, and an implementation roadmap