The service is requested as part of optimizing the performance management of the online business.
The project’s goal is to advise on optimization potential and implement the measures that result from the analysis.
- Analysis of the existing e-commerce performance (for categories Postpaid/Fixed Network/Digital Products/Prepaid) and its drivers
- Derivation and prioritization of optimization measures to increase conversion rate, revenue, and margin
- Creation of an action plan for implementation, including defining success KPIs
- Consulting on planning and executing online campaigns and promotions
- Strategic and operational consulting on the development of customer journeys and digital sales processes
- Preparation of decision papers, management reports, and an implementation roadmap