Frontend developer to HR platform with Angular experience
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Interim Customer Insights Manager (m/f/d)
Industry
Media, Entertainment and Publishing
Areas
Business Intelligence
Marketing
Project info
Period
28.02.2024 - 31.05.2024
Capacity
from 90%
Daily rate
800 - 1000€
Location
Cologne, Germany
Languages
German
(Advanced)
,
English
(Advanced)
Remote
from 90%
Description
Analyze user behavior across various touchpoints (e.g.: acquisition marketing, CRM, and customer service) and derive recommendations for the specialist teams, as well as answer management and business questions based on data
Evaluate and analyze reports on the effectiveness and impact of marketing measures and campaigns on customer behavior and customer lifetime value (CLV) and derive actions in cooperation with the specialist teams
Set up success monitoring
Continuously optimize reporting and analyses in terms of quality, automation, and visualization
Contribute to interdisciplinary projects to optimize the data foundation, create a customer 360 view, and calculate CLV
Operationalize data products/data models (e.g., customer 360 view, CLV, customer segmentation, data foundation optimization, and tracking requirements)
Able to independently optimize and drive topics forward
Requirements
You have relevant professional experience in customer analysis, insights management, reporting, marketing, or CRM
You can analyze complex issues and data structures, derive insights, and prepare and visualize them in a structured way for specialist teams and management
You have excellent analytical skills and can communicate purposefully with teams such as data, product/tech, and marketing
You have good knowledge of cloud-based analytics tools (AWS, Google Cloud) and are proficient with Power BI or similar reporting tools
Good knowledge of query, scripting, and programming languages used in the data environment (e.g., SQL, JavaScript, Python)