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Direct Marketing Manager DACH (m/f/d/x)

Industry
Retail
Areas
Marketing
Sales

Project info

  • Period
    12.09.2023 - 31.12.2023
  • Capacity
    from 90%
  • Daily rate
    760 - 840€
  • Location
    Berlin, Germany
  • Languages
    • German
      (Native)
      ,
    • English
      (Advanced)
  • Remote
    up to 95%

Description

As a Direct Marketing Manager (m/f/d/x), your specific focus is primarily on direct sales and promotion activities for new customer acquisition in the DACH region. This includes close coordination and management of agencies, locations, and promoters; as well as coordinating sales and product trainings and other performance-enhancing measures. Furthermore, in this role you develop new strategies to optimize our KPIs in new customer acquisition, test new options, and strategically further develop the channel with various exciting projects. For this, you maintain close communication with internal and external stakeholders, act agilely, and always stay informed about the latest trends in offline and direct marketing.

  • You are responsible for the development and expansion of a direct marketing strategy for customer acquisition in the DACH region. This includes setting goals, identifying target markets, and defining promotion strategies
  • You lead a team of promotional staff through our agency(ies). You are co-responsible for their recruitment, training, and motivation
  • To do this, you monitor promotion activities and results. This includes analyzing performance data, reviewing agency reports, identifying improvement opportunities, and implementing measures to boost sales performance
  • You observe market trends, competitor activities, and customer needs to develop new promotion strategies and market opportunities and adjust sales activities accordingly
  • You work closely with other departments such as Brand Marketing, Analytics, Legal, Product, and Customer Service to ensure all activities align with company goals and strategies
  • You create regular reports of your channel detailing activities, performance metrics, goal achievement, and developments/tests. You always keep an eye on your budgeting and cost control

Requirements

You have a successfully completed degree or a commercial apprenticeship and at least 2 years of professional experience in a comparable role

  • You are adept at agency management, have solid knowledge in direct sales, and are experienced in executing sales promotions
  • You work result-oriented, can set sales targets, and take the necessary measures to increase sales performance
  • You are numbers-driven and possess strong analytical skills to interpret reports, monitor performance metrics, and make strategic adjustments
  • You have a convincing and confident presence with various stakeholders, especially agencies as well as customers and partners
  • You are flexible and willing to travel within the DACH region as needed
  • You speak fluent German and English
  • You work independently, in a structured and conscientious manner, but never lose sight of a deadline
  • You have (very) good MS Office and G Suite skills, particularly [Excel/PowerPoint]