STL Brand Concept
- Definition of an operating model including processes and stakeholder management as part of a new STL concept
- Definition of a roadmap including milestone planning for the implementation of the new STL concept
- Identification of the necessary IT requirements for new web components or adaptation of existing components to integrate STL
Operating Model LM PreCon
- Development of a concept and definition of an operating model for personalization use cases including PreCon
- Definition of the required processes to enable personalized PreCons for the website
- Definition of onsite and offline data for creating customer segments as part of website personalization
- Identification of IT requirements for the implementation and scaling of personalization applications in 2023
Automated Generation of PreCon
- Design and verification of process adjustments that support the transition from manual PreCon to automated PreCon generation
- Definition of the relevant processes and identification of IT requirements, interfaces, and systems to enable automated PreCon generation
- Definition of a roadmap including milestone planning for the implementation on the website