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Customer Experience Expert | Automotive
Project info
- Period16.01.2023 - 30.06.2023
- Capacity100%
- Daily rate800 - 1000€
- LocationMunich, Germany
- Remoteup to 100%
Description
STL Brand Concept
- Definition of an operating model including processes and stakeholder management as part of a new STL concept
- Definition of a roadmap including milestone planning for the implementation of the new STL concept
- Identification of the necessary IT requirements for new web components or adaptation of existing components to integrate STL
Operating Model LM PreCon
- Development of a concept and definition of an operating model for personalization use cases including PreCon
- Definition of the required processes to enable personalized PreCons for the website
- Definition of onsite and offline data for creating customer segments as part of website personalization
- Identification of IT requirements for the implementation and scaling of personalization applications in 2023
Automated Generation of PreCon
- Design and verification of process adjustments that support the transition from manual PreCon to automated PreCon generation
- Definition of the relevant processes and identification of IT requirements, interfaces, and systems to enable automated PreCon generation
- Definition of a roadmap including milestone planning for the implementation on the website
Requirements
- Project experience in customer experience, recommendation logic, and personalization (system knowledge is a plus: NSP, PGE - Proposal Generation Engine, ConRecOrder, Adobe Target)
- Track record in automotive, management consulting, and/or e-commerce (min. 3-5 years)
- Proficiency in relevant tools for project management and workshop facilitation (Atlassian Suite, MIRO, etc.) as well as strong moderation skills
- Collaboration in interdisciplinary teams, including with high-level stakeholders (department and division management level)
- Strong analytical and organizational skills to manage complex, parallel workstreams