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Time's up! We are no longer accepting applications.
CRM Manager (m/w/d) with focus on retention
Project info
- Period21.11.2022 - 28.02.2023
- Capacityfrom 50%
- Daily rate760 - 960€
- LocationMünchen / Düsseldorf, Germany
- Remoteup to 95%
Description
- Analytical management of existing customers
- Analysis of customer segments, activation cohorts and ending-base cohorts
- Determination of prevention measures within legal requirements
- Avoidance of cancellations
- Ensuring ARPU delta targets and managing the SRC
- Managing channel interfaces with customer service (inbound and outbound), retail (shops and partner shops) and online
- Definition and design of suitable campaigns across all channels (primarily call, but also email, SMS, online and physical channels)
- Support of cross-functional strategy projects on retention topics, such as value management or developing new offer structures
- Ensuring the central KPIs (voluntary churn, ARPU, SRC, cancellation rate,...)
Requirements
- Experience as a CRM manager
- Knowledge in analytical and operational CRM (especially prevention and/or win-back)
- Skilled at working with different interfaces, especially analytics teams and the customer service channel
- Telecommunications knowledge required
- Experience with Jira and Confluence in an agile project environment desired
- Proactive and communicative (actively pushing topics forward)
- Knowledge in the XUS environment is an advantage but not a must