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Frontend developer to HR platform with Angular experience
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CRM Manager (m/w/d) with focus on retention
Industry
Telecommunication
Areas
Customer Service
Marketing
Project info
Period
21.11.2022 - 28.02.2023
Capacity
from 50%
Daily rate
760 - 960€
Location
München / Düsseldorf, Germany
Remote
up to 95%
Description
Analytical management of existing customers
Analysis of customer segments, activation cohorts and ending-base cohorts
Determination of prevention measures within legal requirements
Avoidance of cancellations
Ensuring ARPU delta targets and managing the SRC
Managing channel interfaces with customer service (inbound and outbound), retail (shops and partner shops) and online
Definition and design of suitable campaigns across all channels (primarily call, but also email, SMS, online and physical channels)
Support of cross-functional strategy projects on retention topics, such as value management or developing new offer structures
Ensuring the central KPIs (voluntary churn, ARPU, SRC, cancellation rate,...)
Requirements
Experience as a CRM manager
Knowledge in analytical and operational CRM (especially prevention and/or win-back)
Skilled at working with different interfaces, especially analytics teams and the customer service channel
Telecommunications knowledge required
Experience with Jira and Confluence in an agile project environment desired
Proactive and communicative (actively pushing topics forward)
Knowledge in the XUS environment is an advantage but not a must