The Digital Analytics department uses the Adobe Experience Cloud to deliver personalized user experiences. The goal is to boost conversion rates and improve the customer experience through targeted personalization and testing. Technical implementation is handled independently by specialized consultants.
- Designing and technically implementing personalized user experiences with Adobe Target
- Implementing A/B and multivariate tests, including quality assurance in live environments
- Integrating Adobe Target into complex system landscapes with Adobe Experience Platform and Adobe Experience Manager
- Developing targeting logic based on segments, real-time data and user behavior
- Advising on new features and best practices within the Adobe Experience Cloud
- Preparing technical decision papers to advance the personalization strategy
- Documenting and handing over the developed solutions in Confluence and similar tools
- Preparing technical documentation for data protection, especially data flow diagrams
- Advising on GDPR-compliant use of Adobe Target and related systems
- Conducting workshops to introduce Adobe Target