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The company is planning a communications campaign for 2024 to achieve a more balanced view of critical reporting through positive coverage and improve its reputation. For this, they are looking for a PR freelancer specializing in the healthcare sector to support the company in communicating with the medical press and associations.
The goals of the communications campaign are moving away from reactive product communication towards proactive, positive messaging; maintaining and building trust; and reducing stakeholder prejudices through communications efforts. It also aims to convey the quality and effort required for product development in a memorable way that stakeholders can grasp.
Project scope:
The target audience for the products is doctors, so it is important to secure their trust through positive press.