Project description: CCM (Commercial Conversion Modular) Seasonal Content Seasonal cross-category content where the client franchises and key items receive a uniform communication toolkit built on the brand expression direction for 2024, including insights around optimism, credibility, and authenticity.
Project goal: Drive efficiencies in production with a singular creative approach to create modular plug-and-play solutions for markets to build local conversion-driving tools to support sell-through of key seasonal products. The cross-channel toolkit needs to be delivered to markets for local implementation of the individual commercial product stories.
- Facilitate the post-production process for SS24 Modular Commercial Seasonal Content using the Airtable system and in line with OTIF. This involves managing feedback rounds between the client comms, the client production teams, the creative agency, and the production agency. The contractor will only act as the moderator of these alignments.
- Coordinate the upload of all SS24 Modular content on DAB in line with OTIF (~2,000 assets) by setting up the correct containers on DAB, reviewing the content on DAB, and supervising 100Berlin agency deliverables (the agency responsible for uploading high-resolution files).
- Prepare a PowerPoint presentation for the FW24 Commercial Seasonal Content – Modular, following the content structure used in the previous season’s SS24 deck as a template, which will be shared by the client’s comms team. Incorporate the latest content and product overview for the upcoming season, referencing the GTM FW24 content to be shared by the client’s comms team.
- Share the category briefings (clean up the PPT deck we used in previous seasons and re-share it) with Training, Running, Football, Basketball, Sportswear, Originals, Sport Specialties, and Outdoor Business Unit prior to December.
The contractor’s performance goals are:
- Facilitate the postproduction process and upload all cross-category content from SS24 Commercial Seasonal Content – Modular on DAB in line with OTIF.
- Create the creative and category briefing templates for Commercial Seasonal Content – Modular fall winter 2024 season.