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The client's existing IT landscape has evolved over time, characterized by separate technology stacks and redundant business logic built independently for various brands. This fragmentation leads to inconsistent channel coverage, complicates coordination, and extends time-to-market—with correspondingly high IT costs.
In the area of Omnichannel Management, all sales channels (online & offline) are anchored and heavily dependent on transformation. The Portfolio Planning & Scoping (PPS) team, specifically the Sales division, is responsible for operational and strategic roadmap planning as well as the detailed breakdown of the project scope.