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Interim Head of Marketing
Project info
- Period15.04.2024 - 15.04.2025
- Capacityfrom 90%
- Daily rate800 - 1040€
- LocationBerlin, Germany
- Languages Essential:
- German(Advanced)
Desirable:- English(Advanced)
- German
- Remote0%
Description
The position covers the development and implementation of marketing strategies to achieve our patient marketing ambitions in Germany. The expected candidate will have a deep understanding of patient segments and their needs, carry out tailored activities, and drive new strategic topics. Close collaboration with other teams such as Communications, B2B Marketing, and Go-to-market is expected.
- Build a strong brand and shape the value proposition for patients in Germany.
- Own the development and execution of the patient marketing strategy for Germany.
- Develop the marketing mix for Germany to meet awareness, traffic, and booking goals. This includes optimizing existing channels, integrating new channels, and introducing an ROI-focused approach.
- Manage the marketing budget.
- Build a deep understanding of our current and potential patients, including usage and online booking habits, needs, pain points, and demographics.
- Design and create comprehensive data dashboards to set priorities and track action plans, in close collaboration with the data and research teams.
- Identify partnership opportunities, build, maintain, and execute strategic partnerships.
- Lead a team of more than 5 employees.
Requirements
- At least 7–8 years of experience marketing leading consumer and service-oriented brands, with at least 3 years in team leadership.
- Expert in creating, executing, and analyzing online and offline marketing campaigns.
- Highly numbers-driven with a solid understanding of various market and user research methods.
- Excellent communicator with experience managing complex projects and senior stakeholders (C-Suite).
- Fluent in German (C2) and English (C1).