To strengthen data-driven cross & upsell and retention campaigns, Customer Interaction operates a platform where campaign processes, including a profiler, are developed, orchestrated, and monitored. Support is needed in the following areas:
Analysis & Consulting
- Business and technical analysis of existing campaign processes
- Advice on data flows, selections, and profiling strategies
Development in PL/SQL
- Implementation and optimization of data selection, transformation, and aggregation workflows in Oracle PL/SQL
- Mapping of provided business logic for customer segmentation
Testing & Quality Assurance
- Planning and execution of unit, integration, and regression tests
- Documentation of test cases and results
Operations & Monitoring
- Monitoring of running jobs and workflows (performance, error handling)
- Tuning of SQL queries and batch processes
Communication Outputs
- Connecting and supplying distribution channels: email, SMS, outbound calls, and mail
- Implementing data-driven personalization and targeting